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Bia Marketing Presentation Odaniel
- 1. Interactive Copy What you’ve always wanted to know but were afraid (or didn’t know) to ask. Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
- 3. Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved. Content can be copy, but it can also be …
- 4. Content is anything that’s useful, relevant and persuasive. Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
- 5. Is content king? Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
- 6. Let’s talk copy … Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
- 7. What has your copy done for you lately? Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
- 9. Great copy is strategic, persuasive and relevant to your audience. Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
- 13. An example of a profile. Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
- 15. “ Write to express, not to impress.” Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
- 16. Use great headlines. Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
- 17. Focus on what’s in it for them. Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
- 18. Write how you speak. Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
- 19. Guide, help and support. Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
- 20. The good, the bad and the ugly. Real-World Examples Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
- 21. The good, the bad, the ugly Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
- 22. The good, the bad, the ugly Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
- 23. The good, the bad, the ugly Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
- 24. The good, the bad, the ugly Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
- 25. The good, the bad, the ugly BEFORE: Small Volume Builders If you build 25 or fewer homes per year, you’re a Small Volume Builder. We’ve developed resources just for you on accounting, operations management and information technology. Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
- 26. The good, the bad, the ugly AFTER: Small-Volume Builders Quick links to resources that will help you run your business more efficiently, effectively and profitably. Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
- 27. The good, the bad, the ugly Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
- 29. Not just web sites … but e-mails, too. Get more great copy tips Sign up for my free ezine www.GetGreatCopy.com © Copyright 2008 Jan O’Daniel. All rights reserved.
Editor's Notes
- Since we’re on the subject of magic … It should be said that good writing may be magical but it’s not magic. So, today we’re going to talk about some foundational interactive copy principles …