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You Tube.  <ul><li>October 2008 Snapshot: </li></ul><ul><li>  </li></ul><ul><li>63 million US-based visitors </li></ul><ul...
SOCIAL MEDIA
The Conversation.
20 reasons why you can’t ignore it. <ul><li>1.  394 million people watch video clips online 2.  346 million read blogs/web...
How we use it.
<ul><li>Social Media in Plain English  </li></ul>
MARTELL V. MARTELL
Martell Homebuilders (NY)
Martell Homebuilders (CAN)
Tell us about yourself.
Chat with us.
Try to find us.
Meet us.
Follow me.
Login and…
Watch your progress.
Really watch your progress.
Social Media Tips <ul><li>Strong foundation is a necessity.  </li></ul><ul><li>Apply resources to keep content relevant. <...
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Bia Marketing Presentation Milligan Social Media

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BIA Marketing Seminar (Ruth Milligan/ Social Media) Presented December 11, 2008

Published in: Real Estate, Technology
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  • Transcript of "Bia Marketing Presentation Milligan Social Media"

    1. 1. You Tube. <ul><li>October 2008 Snapshot: </li></ul><ul><li>  </li></ul><ul><li>63 million US-based visitors </li></ul><ul><li>770 million queries </li></ul><ul><li>Average user searched 12 times </li></ul><ul><li>35% increase in number of searches from 10/2007 </li></ul>
    2. 2. SOCIAL MEDIA
    3. 3. The Conversation.
    4. 4. 20 reasons why you can’t ignore it. <ul><li>1. 394 million people watch video clips online 2. 346 million read blogs/weblogs 3. 321 million Read personal blogs/weblogs 4. 307 million visit a friends social network page 5. 303 million SHARE a video clip (viral marketing anyone?) 6. 272 million manage a profile on a social network 7. 248 million upload photos 8. 216 million Download a video podcast 9. 215 million download a podcast 10. 184 million started a blog or weblog 11. 183 million uploaded a video clip 12. 160 million subscribed to an RSS Feed </li></ul><ul><li>13. Blog Reading has risen 66% on a global scale in a year 14.  60.3 million Americans have read a blog 15. 36% of consumers will think more positively about companies that have blogs 16. 32% of consumers trust bloggers opinions on products and services 17. Social Networking has an estimated 272 million users ( Myspace , Facebook , etc) 18. 43% of online consumers belong to a social network 19. 74% of social networking users message friends as part of their daily routine 20. Video Uploading growth is 31% to 82% global reach seen in all markets </li></ul>
    5. 5. How we use it.
    6. 6. <ul><li>Social Media in Plain English </li></ul>
    7. 7. MARTELL V. MARTELL
    8. 8. Martell Homebuilders (NY)
    9. 9. Martell Homebuilders (CAN)
    10. 10. Tell us about yourself.
    11. 11. Chat with us.
    12. 12. Try to find us.
    13. 13. Meet us.
    14. 14. Follow me.
    15. 15. Login and…
    16. 16. Watch your progress.
    17. 17. Really watch your progress.
    18. 18. Social Media Tips <ul><li>Strong foundation is a necessity. </li></ul><ul><li>Apply resources to keep content relevant. </li></ul><ul><li>Engage slowly, don’t embrace everything at once. </li></ul><ul><li>Pay attention. Subscribe to Google alerts. </li></ul><ul><li>Listen, learn, respond,improve …repeat. </li></ul>

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