Transcript of "Bia Marketing Presentation Milligan Social Media"
You Tube. <ul><li>October 2008 Snapshot: </li></ul><ul><li> </li></ul><ul><li>63 million US-based visitors </li></ul><ul><li>770 million queries </li></ul><ul><li>Average user searched 12 times </li></ul><ul><li>35% increase in number of searches from 10/2007 </li></ul>
20 reasons why you can’t ignore it. <ul><li>1. 394 million people watch video clips online 2. 346 million read blogs/weblogs 3. 321 million Read personal blogs/weblogs 4. 307 million visit a friends social network page 5. 303 million SHARE a video clip (viral marketing anyone?) 6. 272 million manage a profile on a social network 7. 248 million upload photos 8. 216 million Download a video podcast 9. 215 million download a podcast 10. 184 million started a blog or weblog 11. 183 million uploaded a video clip 12. 160 million subscribed to an RSS Feed </li></ul><ul><li>13. Blog Reading has risen 66% on a global scale in a year 14. 60.3 million Americans have read a blog 15. 36% of consumers will think more positively about companies that have blogs 16. 32% of consumers trust bloggers opinions on products and services 17. Social Networking has an estimated 272 million users ( Myspace , Facebook , etc) 18. 43% of online consumers belong to a social network 19. 74% of social networking users message friends as part of their daily routine 20. Video Uploading growth is 31% to 82% global reach seen in all markets </li></ul>
Social Media Tips <ul><li>Strong foundation is a necessity. </li></ul><ul><li>Apply resources to keep content relevant. </li></ul><ul><li>Engage slowly, don’t embrace everything at once. </li></ul><ul><li>Pay attention. Subscribe to Google alerts. </li></ul><ul><li>Listen, learn, respond,improve …repeat. </li></ul>