You Tube. October 2008 Snapshot: 63 million US-based visitors 770 million queries Average user searched 12 times 35% increase in number of searches from 10/2007

October 2008 Snapshot:

63 million US-based visitors

770 million queries

Average user searched 12 times

35% increase in number of searches from 10/2007

SOCIAL MEDIA

The Conversation.

20 reasons why you can’t ignore it. 1. 394 million people watch video clips online 2. 346 million read blogs/weblogs 3. 321 million Read personal blogs/weblogs 4. 307 million visit a friends social network page 5. 303 million SHARE a video clip (viral marketing anyone?) 6. 272 million manage a profile on a social network 7. 248 million upload photos 8. 216 million Download a video podcast 9. 215 million download a podcast 10. 184 million started a blog or weblog 11. 183 million uploaded a video clip 12. 160 million subscribed to an RSS Feed 13. Blog Reading has risen 66% on a global scale in a year 14. 60.3 million Americans have read a blog 15. 36% of consumers will think more positively about companies that have blogs 16. 32% of consumers trust bloggers opinions on products and services 17. Social Networking has an estimated 272 million users ( Myspace , Facebook , etc) 18. 43% of online consumers belong to a social network 19. 74% of social networking users message friends as part of their daily routine 20. Video Uploading growth is 31% to 82% global reach seen in all markets

1. 394 million people watch video clips online 2. 346 million read blogs/weblogs 3. 321 million Read personal blogs/weblogs 4. 307 million visit a friends social network page 5. 303 million SHARE a video clip (viral marketing anyone?) 6. 272 million manage a profile on a social network 7. 248 million upload photos 8. 216 million Download a video podcast 9. 215 million download a podcast 10. 184 million started a blog or weblog 11. 183 million uploaded a video clip 12. 160 million subscribed to an RSS Feed

13. Blog Reading has risen 66% on a global scale in a year 14. 60.3 million Americans have read a blog 15. 36% of consumers will think more positively about companies that have blogs 16. 32% of consumers trust bloggers opinions on products and services 17. Social Networking has an estimated 272 million users ( Myspace , Facebook , etc) 18. 43% of online consumers belong to a social network 19. 74% of social networking users message friends as part of their daily routine 20. Video Uploading growth is 31% to 82% global reach seen in all markets

How we use it.

Social Media in Plain English

Social Media in Plain English

MARTELL V. MARTELL

Martell Homebuilders (NY)

Martell Homebuilders (CAN)

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Social Media Tips Strong foundation is a necessity. Apply resources to keep content relevant. Engage slowly, don’t embrace everything at once. Pay attention. Subscribe to Google alerts. Listen, learn, respond,improve …repeat.

Strong foundation is a necessity.

Apply resources to keep content relevant.

Engage slowly, don’t embrace everything at once.

Pay attention. Subscribe to Google alerts.

Listen, learn, respond,improve …repeat.