SlideShare a Scribd company logo
1 of 3
Download to read offline
Optimize Your Business's Profits With Search Engine
Optimization
Does your business website not have the traffic you expect? It's possible that your website lacks
search engine optimization, which refers to a collection of strategies to improve your website's
visibility on web searches for words related to your product or service. Read on to learn how search
engine optimization can improve your website's visibility.
Increase your website traffic and the revenue from your site by ensuring it has no broken links or
pages. Broken links prevent customers from navigating your site. Broken pages are even worse,
since then the content is just missing. Broken content can't be indexed by search engines either,
which is also poor marketing.
Write and submit articles to article directories. Not only will this increase your exposure and give
you multiple platforms to express your expertise in your field, the link to your site in the author
resource box will result in higher search engine rankings for your site. If someone uses your article
from a directory, that's even better.
Spiders cannot read session ids and dynamic language very well, so remember that when making
URL names. Incorporate a keyword into a naturally flowing URL for best results.
Don't use too many keywords. No more than twelve should be plenty. Use tools that are analytical so
you can learn what phrases and words can net you traffic.
Set forums and blog comments to automatically insert the nofollow attribute into any links users
create. Forum and comment spam are a constant problem, and setting nofollow on discussion pages
prevents spammers from harming your own site's rank by linking to spam sites that sell dodgy
products and services.
Spend the money on a pay-per-click (PPC) advertising campaign. It's often said you need to spend
money to make money, and PPC is one of the necessary spends. Bid on keywords that are relevant to
your industry. This technique can help position your website in the search engines, especially for
terms where you may not currently hold the best organic ranking.
Try to get your page link on a .edu or .gov site for better search engine optimization. Because these
sites are how to reverse seo top-level domains and are considered to be very credible and reliable,
people who see your link on a .edu or .gov will think you are legitimate and credible as well.
To beat the clock on the time it takes after submitting to a search engine, link up to a quality blog or
website. They already have their site on the listing, and the search engine will have a much easier
time finding and submitting your data. Linking to the site will automatically place you in their
database as well.
Analyze your website's traffic to see if visitors tend to arrive on a sub-page with any frequency.
Popular sub-pages should be tweaked to work as alternative gateways to the rest of your website.
Make sure navigation from the sub-page is easy to find and use, and consider adding a little general
introductory information as well.
Keywords are important to search engine optimization, but watch out how many you put. If you put
an insane amount of keywords on your site, it will get labeled as spam. Search engine spiders are
programmed to ignore sites that are guilty of placing their keywords too frequently on their site. Use
good judgement in your keyword use.
Create a link wheel to increase your SEO. A link wheel involves writing 10 articles about the
keywords you want to associate with your links. In each article, place a link to your website and a
link to one of the other articles. You then submit each of those articles to a different article
directory. In this way, every article and every article directory links directly to your website, as well
as, to each other.
Change your anchor text. Don't use the same anchor text on your inbound links, because the search
engines may recognize them as automated, which could affect your rankings. Change text slightly,
using relevant keywords and phrases, so that you have a variety of different links that all lead to
your website.
The top priority in SEO these days is article marketing. It is the very best technique for link building
in SEO today. By adding good content to your site on a regular basis, you will be generating links to
your site at a consistent and measured rate, that will attract the right kind of attention from the
search engines.
To ensure traffic to your website, design it for humans, not bots or web crawlers. In the obsession to
rank high in search results, several web designers have forgotten to design for humans. It does not
matter how high your rank is on a search engine, if you do not actually get human traffic. It is
humans that generate income.
The best way to get people to visit your website is to give them good product, service, or content.
You can spend days and weeks employing every technique you read on the web for SEO. At the end
of the day, no matter how many tricks you use, if http://www.bradcallen.com/ your blog,site, product,
or service is poor people will go elsewhere.
People are now using search engine optimization to help them get free ranking on all the major
search engines. You would alter your web content to include key components to be sure it is seen by
these sites before your competition. You can even use HTML codes in the embedding to help you
with SEO.
Canada and the United Kingdom have a slew of directories that list web sites that are based in those
countries. If it is possible, you should try and get an additional business address that is based in one
of those countries. This would greatly increase your online presence.
Failure is the one thing you hope never happens to your business. Even though most online business
do fail, you stand a good chance of succeeding because of the vast numbers of resources provided.

More Related Content

Viewers also liked

Recolección de basura en las calles de Mazatlán
Recolección de basura en las calles de MazatlánRecolección de basura en las calles de Mazatlán
Recolección de basura en las calles de MazatlánBianka Luna
 
Q2FY15 C-Shift PPT OPs - Edward.ppt-1-30
Q2FY15 C-Shift PPT OPs - Edward.ppt-1-30Q2FY15 C-Shift PPT OPs - Edward.ppt-1-30
Q2FY15 C-Shift PPT OPs - Edward.ppt-1-30Edward Wesee
 
Health Plan Week 10-27-14
Health Plan Week 10-27-14Health Plan Week 10-27-14
Health Plan Week 10-27-14Daniel Tedesco
 
Altius, Inc_Overview
Altius, Inc_OverviewAltius, Inc_Overview
Altius, Inc_OverviewAltius
 

Viewers also liked (7)

Recolección de basura en las calles de Mazatlán
Recolección de basura en las calles de MazatlánRecolección de basura en las calles de Mazatlán
Recolección de basura en las calles de Mazatlán
 
Conn’s syndrome
Conn’s syndromeConn’s syndrome
Conn’s syndrome
 
Q2FY15 C-Shift PPT OPs - Edward.ppt-1-30
Q2FY15 C-Shift PPT OPs - Edward.ppt-1-30Q2FY15 C-Shift PPT OPs - Edward.ppt-1-30
Q2FY15 C-Shift PPT OPs - Edward.ppt-1-30
 
Health Plan Week 10-27-14
Health Plan Week 10-27-14Health Plan Week 10-27-14
Health Plan Week 10-27-14
 
Physics lo
Physics loPhysics lo
Physics lo
 
Coleen_Walls_2016
Coleen_Walls_2016Coleen_Walls_2016
Coleen_Walls_2016
 
Altius, Inc_Overview
Altius, Inc_OverviewAltius, Inc_Overview
Altius, Inc_Overview
 

Optimize Your Business's Profits With Search Engine Optimization

  • 1. Optimize Your Business's Profits With Search Engine Optimization Does your business website not have the traffic you expect? It's possible that your website lacks search engine optimization, which refers to a collection of strategies to improve your website's visibility on web searches for words related to your product or service. Read on to learn how search engine optimization can improve your website's visibility. Increase your website traffic and the revenue from your site by ensuring it has no broken links or pages. Broken links prevent customers from navigating your site. Broken pages are even worse, since then the content is just missing. Broken content can't be indexed by search engines either, which is also poor marketing. Write and submit articles to article directories. Not only will this increase your exposure and give you multiple platforms to express your expertise in your field, the link to your site in the author resource box will result in higher search engine rankings for your site. If someone uses your article from a directory, that's even better. Spiders cannot read session ids and dynamic language very well, so remember that when making URL names. Incorporate a keyword into a naturally flowing URL for best results. Don't use too many keywords. No more than twelve should be plenty. Use tools that are analytical so you can learn what phrases and words can net you traffic. Set forums and blog comments to automatically insert the nofollow attribute into any links users create. Forum and comment spam are a constant problem, and setting nofollow on discussion pages prevents spammers from harming your own site's rank by linking to spam sites that sell dodgy products and services. Spend the money on a pay-per-click (PPC) advertising campaign. It's often said you need to spend money to make money, and PPC is one of the necessary spends. Bid on keywords that are relevant to your industry. This technique can help position your website in the search engines, especially for terms where you may not currently hold the best organic ranking. Try to get your page link on a .edu or .gov site for better search engine optimization. Because these sites are how to reverse seo top-level domains and are considered to be very credible and reliable, people who see your link on a .edu or .gov will think you are legitimate and credible as well.
  • 2. To beat the clock on the time it takes after submitting to a search engine, link up to a quality blog or website. They already have their site on the listing, and the search engine will have a much easier time finding and submitting your data. Linking to the site will automatically place you in their database as well. Analyze your website's traffic to see if visitors tend to arrive on a sub-page with any frequency. Popular sub-pages should be tweaked to work as alternative gateways to the rest of your website. Make sure navigation from the sub-page is easy to find and use, and consider adding a little general introductory information as well. Keywords are important to search engine optimization, but watch out how many you put. If you put an insane amount of keywords on your site, it will get labeled as spam. Search engine spiders are programmed to ignore sites that are guilty of placing their keywords too frequently on their site. Use good judgement in your keyword use. Create a link wheel to increase your SEO. A link wheel involves writing 10 articles about the keywords you want to associate with your links. In each article, place a link to your website and a link to one of the other articles. You then submit each of those articles to a different article directory. In this way, every article and every article directory links directly to your website, as well as, to each other. Change your anchor text. Don't use the same anchor text on your inbound links, because the search engines may recognize them as automated, which could affect your rankings. Change text slightly, using relevant keywords and phrases, so that you have a variety of different links that all lead to your website. The top priority in SEO these days is article marketing. It is the very best technique for link building in SEO today. By adding good content to your site on a regular basis, you will be generating links to your site at a consistent and measured rate, that will attract the right kind of attention from the search engines. To ensure traffic to your website, design it for humans, not bots or web crawlers. In the obsession to rank high in search results, several web designers have forgotten to design for humans. It does not matter how high your rank is on a search engine, if you do not actually get human traffic. It is humans that generate income. The best way to get people to visit your website is to give them good product, service, or content. You can spend days and weeks employing every technique you read on the web for SEO. At the end of the day, no matter how many tricks you use, if http://www.bradcallen.com/ your blog,site, product, or service is poor people will go elsewhere. People are now using search engine optimization to help them get free ranking on all the major search engines. You would alter your web content to include key components to be sure it is seen by these sites before your competition. You can even use HTML codes in the embedding to help you with SEO. Canada and the United Kingdom have a slew of directories that list web sites that are based in those countries. If it is possible, you should try and get an additional business address that is based in one of those countries. This would greatly increase your online presence. Failure is the one thing you hope never happens to your business. Even though most online business
  • 3. do fail, you stand a good chance of succeeding because of the vast numbers of resources provided.