A2 Cross Media Promotion Campaign Analysis

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  • 1. L/O What makes a good print promotional campaign? L3 – What are the typical design conventions of your genre? L4 – What is the mode of address and iconography used by your selected artist? Analysis of a digipak & poster
  • 2. What do we analyse?
  • 3. Main Image – shot type & mise-en-scene Typography – Connotations of font and different font Composition – positioning of subject and font Colour scheme – what is the range of colour used? Mode of address – what language is used, how does it “speak” to its audience? Iconography – what symbols or objects are used to represent the artist or genre?
  • 4. Typography & Language Main Image a) Shot type b) Mise-en-scene c) Background images a) b) c) Describe the type of typography What colour is the font How does the cover speak to the audience? Composition / Layout Colour Scheme a) b) c) d) a) b) c) Cropping of main image Position of main image Size & position album name Size & position artist name Music Genre: Most prominent colour Supporting colours Overall colour pallette
  • 5. Digipak Conventions Measurement Front Cover Back Cover Left Cover CD Template Spine  Height: ___________  Artist Name: ____________________  Track listing 1. _______________  Main image: ____________________ Circular Image: ____________________  Artist name: ____________________ 2. _______________ Background Image: 3. _______________ ____________________ Background Image: Album name: 4. _______________  Song Title: 5. _______________ ____________________ ____________________ ____________________ 6. _______________ 7. _______________ Song lyrics: ____________________  Label logo:  Label logo: ____________________ ____________________  Background image:  Width: ___________  Album Name: ____________________  Artist Imagery: ____________________  Spine: ___________ 8. _______________ 9. _______________ ____________________ ____________________ ____________________  Barcode ____________________  Album Credits __________________ ____________________ Label copyright: ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ __________________ Label Copyright / Logo __________________ ____________________ ____________________ __________________ ____________________
  • 6. Past students work
  • 7. Imagery a) Shot of artist – shot type, costume, pose b) Background images c) Shapes and style d) Use of logo e) Colour scheme Layout a) b) c) d) Typography & Language a) b) c) d) Describe the type of typography What colour is the font How does the advert speak to the audience? Reviews from music press Cross Media Promotion a) b) Cropping of main image Foreground / background Size & position of logo Cropping of additional imagery ( single or album cover etc.) c) Music Genre: Label logo Where can the audience buy the album / single? How many platforms can the audience buy the music on?
  • 8. Imagery a) Shot of artist – shot type, costume, pose b) Background images c) Shapes and style d) Use of logo e) Colour scheme Layout a) b) c) d) Typography & Language a) b) c) d) Describe the type typography What colour is the font How does the advert speak to the audience? Reviews from music press Cross Media Promotion a) b) Cropping of main image Foreground / background Size & position of logo Cropping of additional imagery ( single or album cover etc.) c) Music Genre: Label logo Where can the audience buy the album / single? How many platforms can the audience buy the music on?
  • 9. Cross Media Promotion Campaign ALL: YOU MUST analyse the poster and digipak of the same artist. Print out in colour and annotate by hand. You could also do this on a detail Powerpoint presentation or as a creative blogpost. 1. 2. 3. 4. 5. 6. Introduce the artist, the album and the genre Begin with the analysis of the front cover of the album Then analyse the back cover of the album Analyse the other panels of the digipak Analyse the CD (if possible) Then analyse the POSTER Use as much technical language as possible. Try and relate each point to audience appeal and the genre of the music. Concluding paragraph L3 – What are the typical design conventions of the genre you analysed? L4 – What is the mode of address and iconography used by your selected artist?