This basic presentation will run through the most important thngs to remember when running an online marketing campaign- from maximising your SEO to explaining the inner workings and more importantly the benefits of Google AdWords and Google AdSense.
With Google AdWords you are not just focusing on a target audience, you are focusing on a target audience that is actively searching for what you are selling/advertising.This gives rise to a huge potential audience for your product.
There is no set budget for Google AdWords. You decide how much yu want to pay. This is great for small companies as they get the same exposure as larger companies for the same price.
The timing is perfect. Ads appear at the time that your audience is actively searching for your product.
You can be flexible. Your ad can be edited at any stage, at no extra cost.