2. Brand Name
• RuthDanys Entertainment
• Ruth = First Name
• Danys = Middle Name
• Entertainment = Generic word for
describing events promotion agencies.
3. Strength
• “The strategy of personalizing a brand has a
lot of advantages. It leads to a proper name
and has the spokesperson built right in.” -
Laura Ries, Redesigning a Brand blog post.
5. Logo
• It just contains the name of the brand and a
loudspeaker.
• The loudspeaker represents live music and,
since my company is an events promotion
agency, it represents my brand.
6. Logo
• The laws of shape and color are supported
in several ways:
• The shape is horizontal.
• It’s legible.
• Color used is red: I selected it to attract
the attention and because it’s the
opposite of my main competitor’s color.
7.
8. Main competitor
• Spanish-language music shows
promotion/artist management
firm that serves the Puerto
Rico and Florida areas.
• Legible logo with blue as their
main color.
9. Logo
• It’s similar to what I would
like my graphic designer have
created to me.
• I like the typeface and that it’s
black and white; it gives them
more chance to play with
colors.
10. Corporate culture
• We are professional and friendly people
willing to offer a high quality service to our
clients.
• I will carry out these objectives maintaining my
employees happy and training them to handle
any situation in the most professional and
friendly way.
11. Mission Statement
• “To provide excellent and complete
concerts promotion services to the artists
at affordable prices to the audience.”
• This mission statement will be communicated in
everything RuthDanys Entertainment does, since
the first meeting with the artist and/or manager
until concert has been completed. It is directed
to both, employees and customers, it’s concise
unique and memorable and tells my company
13. Tagline
• I think this tagline tells my clients (artists and
concertgoers) that in RuthDanys Entertainment
we are committed to provide a high quality service
to the point that it will be hard to forget. This
tagline definitely reinforces the brand message of
excellent and complete concerts promotion
services and it is short, unique, easy to say and
positive.