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Online Marketing
Online Marketing
Online Marketing
Online Marketing
Online Marketing
Online Marketing
Online Marketing
Online Marketing
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Online Marketing

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  • 1. Online Marketing
  • 2. Index <ul><li>Writing (Content) </li></ul><ul><li>Writing Web Articles </li></ul><ul><li>Keywords </li></ul><ul><li>SEO ( Search Engine Optimisation) </li></ul><ul><li>AdWords </li></ul><ul><li>AdSense </li></ul>
  • 3. Writing (Content) <ul><li>The Words that you include in your website can make or break the site. </li></ul><ul><li>If you have a content rich website google will rate your site higher. </li></ul><ul><li>Content must be updated on a regular basis </li></ul><ul><li>Words sell (needs to be concise as you have 10 seconds to catch a visitors attention). </li></ul>
  • 4. Writing Web Articles <ul><li>Headline Writing: essential for the customers, you want to catch their attention. </li></ul><ul><li>Headline writing should have impact </li></ul><ul><li>It should leave the reader wanting to find out more. </li></ul><ul><li>Forget fancy words. </li></ul><ul><li>Watch your language </li></ul><ul><li>Always use emotive language. </li></ul><ul><li>Question the reader. </li></ul>
  • 5. Keywords <ul><li>Your search engine ranking all comes down to keywords. </li></ul><ul><li>The popularity of your website ranking is based on keywords. </li></ul><ul><li>You need to place keyowrds throughout the website for the best optimisation! </li></ul>
  • 6. AdWords <ul><li>This programme costs money! </li></ul><ul><li>This is pay-per-click advertising </li></ul><ul><li>CTR (click-thru-rate) is key to AdWords success. </li></ul><ul><li>Competitive research is key to a good AdWords campaign. </li></ul>
  • 7. Adsense <ul><li>This programme is free. </li></ul><ul><li>AdSense is a great resource for advertising your business. </li></ul><ul><li>It enables you to advertise on many different websites. </li></ul><ul><li>You only pay them if someone clicks on your website. </li></ul><ul><li>This is ideal for anyone with a small marketing budget. </li></ul><ul><li>It is extremely important to get traffic to your website. </li></ul>
  • 8. SEO (Search Engine Optimisaton) <ul><li>This is a method of increasing the amount of visitors and the awareness of a website by ranking high in the search engines. </li></ul><ul><li>The higher the rank of your website the more likely it will be that your site will be visited by users. </li></ul><ul><li>To be on the first page of a search engine is a good result. </li></ul><ul><li>Your page needs to be updated regularly for it to remain in a highly ranked position. </li></ul>

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