Online Marketing

Uploaded on


More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Online Marketing
  • 2. Index
    • Writing (Content)
    • Writing Web Articles
    • Keywords
    • SEO ( Search Engine Optimisation)
    • AdWords
    • AdSense
  • 3. Writing (Content)
    • The Words that you include in your website can make or break the site.
    • If you have a content rich website google will rate your site higher.
    • Content must be updated on a regular basis
    • Words sell (needs to be concise as you have 10 seconds to catch a visitors attention).
  • 4. Writing Web Articles
    • Headline Writing: essential for the customers, you want to catch their attention.
    • Headline writing should have impact
    • It should leave the reader wanting to find out more.
    • Forget fancy words.
    • Watch your language
    • Always use emotive language.
    • Question the reader.
  • 5. Keywords
    • Your search engine ranking all comes down to keywords.
    • The popularity of your website ranking is based on keywords.
    • You need to place keyowrds throughout the website for the best optimisation!
  • 6. AdWords
    • This programme costs money!
    • This is pay-per-click advertising
    • CTR (click-thru-rate) is key to AdWords success.
    • Competitive research is key to a good AdWords campaign.
  • 7. Adsense
    • This programme is free.
    • AdSense is a great resource for advertising your business.
    • It enables you to advertise on many different websites.
    • You only pay them if someone clicks on your website.
    • This is ideal for anyone with a small marketing budget.
    • It is extremely important to get traffic to your website.
  • 8. SEO (Search Engine Optimisaton)
    • This is a method of increasing the amount of visitors and the awareness of a website by ranking high in the search engines.
    • The higher the rank of your website the more likely it will be that your site will be visited by users.
    • To be on the first page of a search engine is a good result.
    • Your page needs to be updated regularly for it to remain in a highly ranked position.