Online Marketing
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Transcript

  • 1. Online Marketing
  • 2. Index
    • Writing (Content)
    • Writing Web Articles
    • Keywords
    • SEO ( Search Engine Optimisation)
    • AdWords
    • AdSense
  • 3. Writing (Content)
    • The Words that you include in your website can make or break the site.
    • If you have a content rich website google will rate your site higher.
    • Content must be updated on a regular basis
    • Words sell (needs to be concise as you have 10 seconds to catch a visitors attention).
  • 4. Writing Web Articles
    • Headline Writing: essential for the customers, you want to catch their attention.
    • Headline writing should have impact
    • It should leave the reader wanting to find out more.
    • Forget fancy words.
    • Watch your language
    • Always use emotive language.
    • Question the reader.
  • 5. Keywords
    • Your search engine ranking all comes down to keywords.
    • The popularity of your website ranking is based on keywords.
    • You need to place keyowrds throughout the website for the best optimisation!
  • 6. AdWords
    • This programme costs money!
    • This is pay-per-click advertising
    • CTR (click-thru-rate) is key to AdWords success.
    • Competitive research is key to a good AdWords campaign.
  • 7. Adsense
    • This programme is free.
    • AdSense is a great resource for advertising your business.
    • It enables you to advertise on many different websites.
    • You only pay them if someone clicks on your website.
    • This is ideal for anyone with a small marketing budget.
    • It is extremely important to get traffic to your website.
  • 8. SEO (Search Engine Optimisaton)
    • This is a method of increasing the amount of visitors and the awareness of a website by ranking high in the search engines.
    • The higher the rank of your website the more likely it will be that your site will be visited by users.
    • To be on the first page of a search engine is a good result.
    • Your page needs to be updated regularly for it to remain in a highly ranked position.