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Online Marketing
 

Online Marketing

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    Online Marketing Online Marketing Presentation Transcript

    • Online Marketing
    • Index
      • Writing (Content)
      • Writing Web Articles
      • Keywords
      • SEO ( Search Engine Optimisation)
      • AdWords
      • AdSense
    • Writing (Content)
      • The Words that you include in your website can make or break the site.
      • If you have a content rich website google will rate your site higher.
      • Content must be updated on a regular basis
      • Words sell (needs to be concise as you have 10 seconds to catch a visitors attention).
    • Writing Web Articles
      • Headline Writing: essential for the customers, you want to catch their attention.
      • Headline writing should have impact
      • It should leave the reader wanting to find out more.
      • Forget fancy words.
      • Watch your language
      • Always use emotive language.
      • Question the reader.
    • Keywords
      • Your search engine ranking all comes down to keywords.
      • The popularity of your website ranking is based on keywords.
      • You need to place keyowrds throughout the website for the best optimisation!
    • AdWords
      • This programme costs money!
      • This is pay-per-click advertising
      • CTR (click-thru-rate) is key to AdWords success.
      • Competitive research is key to a good AdWords campaign.
    • Adsense
      • This programme is free.
      • AdSense is a great resource for advertising your business.
      • It enables you to advertise on many different websites.
      • You only pay them if someone clicks on your website.
      • This is ideal for anyone with a small marketing budget.
      • It is extremely important to get traffic to your website.
    • SEO (Search Engine Optimisaton)
      • This is a method of increasing the amount of visitors and the awareness of a website by ranking high in the search engines.
      • The higher the rank of your website the more likely it will be that your site will be visited by users.
      • To be on the first page of a search engine is a good result.
      • Your page needs to be updated regularly for it to remain in a highly ranked position.