CSI: Content<br />Who killed ECM?<br />@johnnewton<br />
Alfresco is<br />Enterprise Software +<br />Content Management +<br />Commercial Open Source<br />Management Team Experien...
Once upon a time, IT was controlled by highly intelligent, logical, controlled people…<br />I use Java! Get used to it!!!<...
And technology would flow from the Fortune 1000…<br />Image courtesy of John Mancini – AIIM.org<br />
And they controlled and centralized all applications and data…<br />Image courtesy of John Mancini – AIIM.org<br />
Yes, your honor!<br />I did leave my mobile without password protection!<br />Systems of Record<br />Command and control<b...
But their user interfaces were very powerful, but not very user friendly…<br />
And some of the vendors had all the control… <br />Hey You!<br />Yeah You!<br />You’re not going anywhere?<br />It’s time ...
And there was no incentive to innovate…<br />I used to be a developer IBM, but they had me work on FileNet!  <br />
This left customers a little unhappy…<br />You’re asking how much for this crap?!!<br />
And thus was born “Free Software”!Born of Religion?!?<br />
And Anarchy?!?<br />I said I’m checking the code change in!<br />
Communists?<br />There are some new modern-day sort of Communists who want to get rid of the incentive for software makers...
Look who’s talking!<br />
Apologies to the Times Cartoonist Peter Brookes<br />Operating a rogue Linux machine!<br />And IT started getting nervous ...
Quickly Open Source evolved with Linux<br />Let’s stay Open, Modular and Free!<br />
Open Source was Built Differently<br />
Open Source removed the Lock-in and opened the Architecture…<br />Customer<br />Customer<br />Customer<br />Media<br />Cod...
Lifecycle of an Open Source Project<br />Internet<br />Downloads<br />Design and Compose<br />I fixed a bug!<br />I want t...
Virtuous Cycle – A New Value Chain for Software<br />PROJECT GOVERNANCE<br />Development<br />Distribution<br />Marketing<...
Strong Governance led to Professional Open Source<br />Open Source is like Economy Class!<br />You get nice champagne in f...
And this was the environment in which Alfresco System was born<br />Web<br />Applications<br />Portals<br />Web Services<b...
Web<br />Shared Drive<br />Email<br />Portals<br />Office Protocol<br />Innovating in access and simplicity<br />
Value Proposition: Universal Access and Control<br />Shared<br />Drive<br />Interface<br />Web<br />Access<br />Shared<br ...
And easily deployed and consumable<br />It’s so small it even fits on this USB stick!<br />
Many Use Cases<br />Document Management<br />Content Collaboration<br />Records Management<br />Image Archiving<br />Citiz...
How Do We Make Money?<br />Open Source Distribution<br /><ul><li>Low cost of distribution
Global Reach
Community development
Community as large as IBM or DCTM</li></ul>Dual License for developers<br /><ul><li>OEM, Hosting & Appliances
Most popular license
Protects embedding opportunities</li></ul>Support & Services<br /><ul><li>Try before buy
Low-touch sale
Maintenance and support for production use
Insurance of certification & indemnification</li></ul>Multiple  Channels<br /><ul><li>Telesales
Local integrators
Major SIs
OEM embedding</li></li></ul><li>Open Source Check List <br /><ul><li>No lock-in
Lower cost of development, marketing, sales and support
Lower cost to customer
Community drives innovation
No anarchy or religiosity</li></li></ul><li>In the world of ECM, there were definitely changes afoot…<br />Oh man!<br />No...
Powerful forces of good were at work…<br />Social Networks<br />Mobile<br />Cost<br />Internet<br />Moore’s Law<br />
And cheaper technology had new peopleusing the technology…<br />To<br />From<br />Feeling<br />Visual<br />Warm and intera...
And the People were getting younger<br />Email<br />Generation<br />Facebook<br />Generation<br />Age 46<br />Age 26<br />...
Left-brained<br />Thinking<br />Right-brained<br />Feeling<br />Everyone<br />Else<br />Objects<br />Analysis<br />Linear<...
And the right-brained people transformed their technology and their applications…<br />The Majority of Users<br />People<b...
And most people all cheered this new technology…<br />
And technology became democratized…<br />Yes We Can!...<br />Play Angry Birds!<br />
But this lack of control made some people very angry…<br />I hate it when he plays<br />Angry Birds!<br />You’re Fired!!!<...
And the technology touched everyone from their homes to their workplaces<br />And the users would ask, “Why do I feel so p...
1 -- real time connectivity<br />2 -- smart & geo-aware mobile devices<br />3 -- ubiquitous & cheap bandwidth<br />
And IT started to lose control,especially based upon age differences<br />Inside the Enterprise<br />Outside the Firewall<...
And this killed off interest in enterprise software…<br />
But where was the body?<br />I know we had a bunch of Documentum licenses somewhere!<br />
Users were too busy looking for right-brained applications in the enterprise???…<br />Collaboration<br />Video<br />Mobile...
But Enterprise IT was not ready for…<br />new generation of workers<br />new types of devices and content<br />
And then the Revolution happened…<br />Down with the Government!<br />And we demand a<br /> for the enterprise!<br />And a...
And the CIO didn’t know what to do…<br /><ul><li>“Nobody has figured this out”
“There will be a need for the consumer-based technologies.”
“The workforce coming in will have different expectations.”
“The whole industry is changing and changing very fast.”
“Whether the CIO wants it or not, it is coming in”</li></ul>Survey conducted by AIIM – Aug 2010<br />20 CIOs interviewed<b...
And Systems of Engagement emergedthat worked the way users wanted to work…<br />Courtesy of John Mancini – AIIM.org<br />
Relevance<br />What’s that got to do with ECM?!<br />I’m sure the answer is in here somewhere?!!!<br />
And Social created more Content and more Content led to more Social…<br />
And users with this Content led to…<br />Explanation<br />Participation<br />Content is the Conversation…<br />Engagement<...
And the types of Content changed!<br />51<br />Sources: Wired – Aug 2010 / Cisco estimates based on CAIDA publications, An...
And it wasn’t just your parents’ “documents”…<br />Video, Audio and Photographs<br />Real-time Market Analysis<br />Real-t...
And security could be a real issue…<br />Look at that picture he posted on Twitter!!!<br />
I could have sworn I was logged into SharePoint!!!<br />
Systems of Record<br />Command and control<br />Transaction-oriented<br />Document-centric<br />Limited deployment<br />Ce...
The flow of IT reversed!<br />
Enterprise applications became more social and intuitive…<br />Productive<br />Consumer-like<br />More Social<br />Real-ti...
And they wanted to integrate through Mash-ups, REST, Standards and Service-Oriented Architecture…<br />Collaboration & Soc...
IT wanted architectures thatbuild right-brained apps on a strong foundation…<br />Mobile<br />Distribution / Syndication<b...
CMIS helped to deliver Content to all the new (and old) applications…<br />Web Sites<br />SharePoint<br />Confluence<br />...
SQL-like queries
Holders
Relationships
Fulltext
REST or SOAP</li></ul>Lotus<br />Connections<br />Facebook<br />SAP<br />JBoss<br />Portal<br />
So maybe ECM wasn’t dead after all…<br />We just need to figure out how we pay for this stuff!<br />
social<br />content management<br />collaboration<br />workflow automation<br />social content types<br />tasks<br />brows...
enterprise<br />content<br />management<br />sharing<br />collaboration<br />workflow<br />compliance<br />control<br />se...
Social Content Check List <br /><ul><li>Systems of Record are largely complete
Consumer IT is hot
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  • Crime Scene Investigation: Content – Who killed Enterprise Content Management? As consumer technology takes more attention, enterprise content management seems to have disappeared, particularly ECM. This is a presentation by John Newton was made at the Technology Services Group led by Dave Giordano at the University of Chicago Gleacher Center on 8 June 2011.
  • Main point here is that Alfresco is a professional, experienced software company that is safe to do real enterprise business with, etc.
  • Over the past decade, there has been a fundamental change in the axis of IT innovation. In prior decades, new systems were introduced at the very high end of the economic spectrum, typically within large public agencies and Fortune 500 companies. Over time these systems trickled down to smaller businesses, and then to home office applications, and finally to consumers, students and even children. In this past decade, however, that flow has been reversed. Now it is consumers, students and children who are leading the way, with early adopting adults and nimble small to medium size businesses following, and it is the larger institutions who are, frankly, the laggards.
  • The challenges here are enormous. Expectations of Enterprise IT are rising. The business, still reeling from the crash of 2008, is questioning the rigidity and cost of legacy systems. The focus of IT is changing from a traditional focus on standardizing and automating back-end manual processes – a focus on CONTROL – to a focus on empowering and connecting knowledge workers and improving knowledge worker productivity and innovation.
  • HUD needed to image 3.2 million pages of case records and support tele-working while providing faster response to FOIA requests. Armedia imaged the backlog of paper in the base year and provides a hosted Document and Records Management solution for HUD leveraging Alfresco ECMS and Daeja for redactionFOIA and RecordsSpeed of responseControl and RedactionThe Army National Ground Intelligence Center has been using Alfresco Enterprise in a large scale, production deployment for more than two years. Alfresco was selected to replace a custom developed, legacy application. A member of the implementation team will present the benefits realized by the transition to Alfresco. The presentation will also discuss their integration approach, product customizations, and lessons learned.Lessons learnedIntelligence, Sharing, OrganizationStruggling under a homegrown CMS that lacked robust functionality, the National Academy of Sciences (NAS) sought a next-generation solution to enable a major site redesign. Rivet Logic helped NAS implement an Alfresco WCM solution that helped streamline operations, resulting in faster publishing cycles, increased productivity, and a much richer site experience. This presentation will feature a guest speaker from NAS and address the solution in detail – including how a decoupled content delivery approached offered presentation-tier flexibility and dynamic site functionality.Faster publishing cyclesIncreased productivityRicher site experienceDecoupled content deliveryFlexibility and dynamic sitesCity of Denver has improved efficiency of existing systems, saved licensing and maintenance costs all while expanding the City&apos;s services to its citizens.Documentum MigrationPaper to electronic recordsRevamp business processesImproving CRMMobile
  • FarmvilleMafia Wars
  • 350,000 apps in the iStoreOver 10 billion downloads
  • The implications of this for Enterprise IT are profound. We grew up with letters, phones, telexes, and faxes, and grew into email, shared text databases like Lotus Notes, portals, web sites, and mobile phones. Now we are going through a massive transformation based on 1) connecting people in real time; 2) smart and geographically-aware mobile devices; and 3) ubiquitous and cheap bandwidth. 
  • The users are in the middle of the enterprise – the Information WorkerThe benefit is greater customer intimacy and employee productivity
  • Document and Records ManagementDynamic Information PublishingeCommerce SitesUser Generated Content SitesWeb-based CollaborationMedia-rich Corporate IntranetRegulated ApplicationsTransactional or Complex Systems with User GuidanceMedia and Image Capture
  • Engagement Compelling content or images engage usersParticipation Users participate through Content as the object of conversation (e.g. photos, web pages, presentations) Explanation Content distills or explains complex information and guides the userQuality Content processes insure accuracy and delivery of information and improve quality of executionCompliance Regulations require explanation of procedures and records of what has been seen or delivered to users and customersExecution Documents, Images and Records are critical to business execution (e.g. contracts or invoices)Results Collaboration usually results in Content (e.g. Plan, Report, Presentation)
  • The challenges here are enormous. Expectations of Enterprise IT are rising. The business, still reeling from the crash of 2008, is questioning the rigidity and cost of legacy systems. The focus of IT is changing from a traditional focus on standardizing and automating back-end manual processes – a focus on CONTROL – to a focus on empowering and connecting knowledge workers and improving knowledge worker productivity and innovation.
  • Over the past decade, there has been a fundamental change in the axis of IT innovation. In prior decades, new systems were introduced at the very high end of the economic spectrum, typically within large public agencies and Fortune 500 companies. Over time these systems trickled down to smaller businesses, and then to home office applications, and finally to consumers, students and even children. In this past decade, however, that flow has been reversed. Now it is consumers, students and children who are leading the way, with early adopting adults and nimble small to medium size businesses following, and it is the larger institutions who are, frankly, the laggards.
  • Target the Middle of the Organization – Knowledge WorkerInformation Worker Applications = Systems of EngagementConsumer-like Interface, SMB-style monetizationEnhance the collaborative experienceIntegrate with Social Business SystemsReal-time communications, Mobile, Video, Social NetworksJive, Lotus, Cisco, Skype, etc. in the enterpriseManage Social-rich Content: Video, Blogs, NewsBecome the YouTube, Flickr, SlideShare and Scribd for the EnterprisePublish to Social ChannelsYouTube, Facebook, Twitter, WordPress, SlideShare, ScribdDeliver in the Cloud and on Premise
  • IT as an end-to-end nervous systemLocation basedPresence basedTime basedRole basedTeam basedDocument basedTopic basedSituation basedPermissions based
  • First implementation CMIS 1.0Both SOAP and REST protocolsBasis for all future public APIsPlatform of choice for most new CMIS developmentDriving OpenCMISBe the FREE platform to build portable applicationsGet apps to pull Alfresco
  • We aren’t the only ones who are seeing a shift in ECM to handle these new requirements. Here is how Gartner now views the ECM market – broken up into four areas.Explain each of the areas – and talk about Alfresco’s historic success in transactional and online.However, our focus going forward is going to be Social Content Management and Content Management as infrastructure. We want to be the de-facto platform for managing content in a social world.
  • Here is another, simpler way to look at – Social Content Management is at the intersection of where typical ECM functionality meets the functionality of social software, in general. Or, as John Newton mentioned in the video: Go on and discuss content – then capture the results of that discussion inside your ECM solution in order to retain it and make it findable, or to kick-off workflows, etc.Now – all of this strategy is great. But I want to bring it down to earth a bit and make it real. The fact is – Alfresco was BUILT for a time such as this, and the work that we have been doing around CMIS (Content Management Interoperability Standard), our huge set of RESTful APIs, Portal Standards, etc. Are the underpinnings for Social Content Management to really happen. Let me show you some proof points for this…
  • Many enterprises will want to use their CMS AS a social business system – or at least take advantage of social features when they are focused on content creation &amp; collaboration. Think of Alfresco Share as a social business system for collaboration, with content as the focus. TODAY, in Enterprise 3.4 (which you will see a demo of later) we have {talk about the features listed}. And, most of these are available as APIS in the platform, so that you can build social features into your app without recreating the wheel. For example, the voting API (favoriting content, seeing what others have favorited, etc.) is available today in the platform for developers (just not exposed yet in the interface).Just as importantly – we continue to lead in making sure users can use Document management without changing their behavior – so our support of the Sharepoint Protocol and WebDav &amp; CIFS continue to evolve. Check-in a document, discuss it inside Share, and then publish it to the web – all with Alfresco. You will see a demo of Share later on today.GIVE ANY ANECDOTAL EXAMPLES HERE: (I’m going to talk about how I use Adobe Creative Suite – PS, Illustrator, etc.). In a matter of minutes, I downloaded Adobe’s CMIS connecter for Adobe Bridge – linked it up to ts.alfresco.com – and now I can check-in and out Adobe files to Share, have discussions about them inside of Share, and kick-off workflows inside of Alfresco.
  • Here is a picture of social content management in action. On the bottom are the core capabilities of the Alfresco Platform… over the past 24 months, we (and our partners) have been working on proof-of-concepts and real-world implementations of Alfresco Content Management being able to manage content and expose repository functionality INSIDE OF social business systems. For example:Liferay, Jive, Lotus QuickR, Drupal, Google Docs(INSERT YOUR OWN CUSTOMER EXAMPLES HERE – IMPROVISE A BIT, IF YOU WANT).Three main points:Social content management is real, and we are already executing on itCMIS (and open standards) are the KEY to making it happenYou can have multiple Social Business Systems – and one Alfresco underneath. You could set a workflow to kick-off in Jive, for example, that would execute to publish something in Drupal – using Alfresco workflow.But wait – there’s more…. We aren’t JUST talking about platform here. We have been working to put more Social features in our own Apps… and more are coming. See next slide…
  • So – to sum things up – you will see Alfresco’s public positioning really evolve in 2011 – and I hope that, as you think about integration social systems into your enterprise – or integrating social features into your next applications – that Alfresco will be at the top of your list to consider for an underlying Content Management platform. Coming up – you will see a presentation on our roadmap – including a lot of new enterprise features that are coming out with Enterprise 3.4 – a demo of Share by {PARTNER NAME}, and a case-study about a solution that {PARTNER} has built on top of Alfresco’s open platform.
  • Chicago20110608e 110609115733 Phpapp01

    1. 1. CSI: Content<br />Who killed ECM?<br />@johnnewton<br />
    2. 2. Alfresco is<br />Enterprise Software +<br />Content Management +<br />Commercial Open Source<br />Management Team Experience<br />Largest private Open Source company by revenue<br />Investors<br />
    3. 3. Once upon a time, IT was controlled by highly intelligent, logical, controlled people…<br />I use Java! Get used to it!!!<br />Man! You are awesome!!!<br />
    4. 4. And technology would flow from the Fortune 1000…<br />Image courtesy of John Mancini – AIIM.org<br />
    5. 5. And they controlled and centralized all applications and data…<br />Image courtesy of John Mancini – AIIM.org<br />
    6. 6. Yes, your honor!<br />I did leave my mobile without password protection!<br />Systems of Record<br />Command and control<br />Transaction-oriented<br />Document-centric<br />Limited deployment<br />Central IT-provisioned<br />And these applications knew what they were good at… <br />Image courtesy of John Mancini – AIIM.org<br />
    7. 7. But their user interfaces were very powerful, but not very user friendly…<br />
    8. 8. And some of the vendors had all the control… <br />Hey You!<br />Yeah You!<br />You’re not going anywhere?<br />It’s time to renew!<br />Isn’t that called Racketeering?!<br />
    9. 9. And there was no incentive to innovate…<br />I used to be a developer IBM, but they had me work on FileNet! <br />
    10. 10. This left customers a little unhappy…<br />You’re asking how much for this crap?!!<br />
    11. 11. And thus was born “Free Software”!Born of Religion?!?<br />
    12. 12. And Anarchy?!?<br />I said I’m checking the code change in!<br />
    13. 13. Communists?<br />There are some new modern-day sort of Communists who want to get rid of the incentive for software makers under various guises!<br />
    14. 14. Look who’s talking!<br />
    15. 15. Apologies to the Times Cartoonist Peter Brookes<br />Operating a rogue Linux machine!<br />And IT started getting nervous about something Open Source…<br />
    16. 16. Quickly Open Source evolved with Linux<br />Let’s stay Open, Modular and Free!<br />
    17. 17. Open Source was Built Differently<br />
    18. 18. Open Source removed the Lock-in and opened the Architecture…<br />Customer<br />Customer<br />Customer<br />Media<br />Code<br />Sales<br />Blogger<br />Reception<br />Developer<br />Developer<br />Product<br />Mgmt<br />Shipping<br />Customer<br />Development<br />(Bugs)<br />Internet<br />and<br />Community<br />Mgmt<br />Support<br />Engineer<br />QA<br />Support<br />Marketer<br />Accounts<br />Partner<br />Marketing<br />Tester<br />Partner<br />Partner<br />Partner<br />Open Source<br />Closed Source<br />
    19. 19. Lifecycle of an Open Source Project<br />Internet<br />Downloads<br />Design and Compose<br />I fixed a bug!<br />I want to buy!<br />Community<br />Deployment<br />Contribution<br />Image courtesy of John Mancini – AIIM.org<br />
    20. 20. Virtuous Cycle – A New Value Chain for Software<br />PROJECT GOVERNANCE<br />Development<br />Distribution<br />Marketing<br />Sales / Consulting<br />Support<br />Develop from other Open Source Components<br />Deliver for free over the internet<br />Market by Word of Mouth and Community<br />Demand is generated inside the company – Solves the problem or not<br />Users participate in QA and resolution of problems with the code<br />Product Mgmt<br />Community participates in ideas, priorities, testing and new components<br />
    21. 21. Strong Governance led to Professional Open Source<br />Open Source is like Economy Class!<br />You get nice champagne in first class, but you still get there at the same time!<br />Marten Mickos – CEO of Eucalyptus and former CEO of MySQL<br />
    22. 22. And this was the environment in which Alfresco System was born<br />Web<br />Applications<br />Portals<br />Web Services<br />BPM<br />App Server<br />Email<br />CMIS<br />Virtual File System<br />Portal Server<br />SOAP<br />FTP<br />CIFS<br />WebDAV<br />High Availability<br />
    23. 23. Web<br />Shared Drive<br />Email<br />Portals<br />Office Protocol<br />Innovating in access and simplicity<br />
    24. 24. Value Proposition: Universal Access and Control<br />Shared<br />Drive<br />Interface<br />Web<br />Access<br />Shared<br />Drive<br />Rules<br />Automation<br />Compliance<br />Applications<br />Before<br />After<br />
    25. 25. And easily deployed and consumable<br />It’s so small it even fits on this USB stick!<br />
    26. 26. Many Use Cases<br />Document Management<br />Content Collaboration<br />Records Management<br />Image Archiving<br />Citizen Web Sites<br />Laws & Regs Online<br />Contracts<br />Correspondence<br />Inquiry Tracking<br />Case Management<br />Emergency Coordination<br />Intelligence<br />Defense<br />Police<br />Legal and Justice<br />Legislation<br />Scientific Research<br />Regulation<br />Revenue and Taxation<br />Housing<br />Employment and Labor<br />Education and Training<br />
    27. 27. How Do We Make Money?<br />Open Source Distribution<br /><ul><li>Low cost of distribution
    28. 28. Global Reach
    29. 29. Community development
    30. 30. Community as large as IBM or DCTM</li></ul>Dual License for developers<br /><ul><li>OEM, Hosting & Appliances
    31. 31. Most popular license
    32. 32. Protects embedding opportunities</li></ul>Support & Services<br /><ul><li>Try before buy
    33. 33. Low-touch sale
    34. 34. Maintenance and support for production use
    35. 35. Insurance of certification & indemnification</li></ul>Multiple Channels<br /><ul><li>Telesales
    36. 36. Local integrators
    37. 37. Major SIs
    38. 38. OEM embedding</li></li></ul><li>Open Source Check List <br /><ul><li>No lock-in
    39. 39. Lower cost of development, marketing, sales and support
    40. 40. Lower cost to customer
    41. 41. Community drives innovation
    42. 42. No anarchy or religiosity</li></li></ul><li>In the world of ECM, there were definitely changes afoot…<br />Oh man!<br />Not another ECM Acquisition!!!<br />
    43. 43. Powerful forces of good were at work…<br />Social Networks<br />Mobile<br />Cost<br />Internet<br />Moore’s Law<br />
    44. 44. And cheaper technology had new peopleusing the technology…<br />To<br />From<br />Feeling<br />Visual<br />Warm and interactive<br />Likes touch interfaces<br />Logical<br />Concrete<br />Not very friendly<br />Probably has a Blackberry<br />
    45. 45. And the People were getting younger<br />Email<br />Generation<br />Facebook<br />Generation<br />Age 46<br />Age 26<br />Age 65<br />
    46. 46. Left-brained<br />Thinking<br />Right-brained<br />Feeling<br />Everyone<br />Else<br />Objects<br />Analysis<br />Linear<br />Logical<br />Past<br />Factual<br />People<br />Connections<br />Spatial<br />Artistic<br />Future<br />Conceptual<br />Image:<br />WIRED Magazine Issue 13.02 – Feb 2005<br />And cheaper technology had transformed the typical user from left-brained to right-brained…<br />Programmers<br />
    47. 47. And the right-brained people transformed their technology and their applications…<br />The Majority of Users<br />People<br />Mobile<br />Connections<br />Spatial<br />Artistic<br />Conceptual<br />Future<br />
    48. 48. And most people all cheered this new technology…<br />
    49. 49. And technology became democratized…<br />Yes We Can!...<br />Play Angry Birds!<br />
    50. 50. But this lack of control made some people very angry…<br />I hate it when he plays<br />Angry Birds!<br />You’re Fired!!!<br />
    51. 51. And the technology touched everyone from their homes to their workplaces<br />And the users would ask, “Why do I feel so powerful as a consumer and so lame as an employee?”<br />Photo source:<br />http://www.flickr.com/photos/notionscapital/<br />
    52. 52. 1 -- real time connectivity<br />2 -- smart & geo-aware mobile devices<br />3 -- ubiquitous & cheap bandwidth<br />
    53. 53. And IT started to lose control,especially based upon age differences<br />Inside the Enterprise<br />Outside the Firewall<br />Good Heavens!<br />Put that Tweet in a Repository!<br />Chill Seymour!<br />We don’t need you anyway!<br />IT<br />Users<br />40<br />
    54. 54. And this killed off interest in enterprise software…<br />
    55. 55. But where was the body?<br />I know we had a bunch of Documentum licenses somewhere!<br />
    56. 56. Users were too busy looking for right-brained applications in the enterprise???…<br />Collaboration<br />Video<br />Mobile<br />Social Media<br />Real-Time<br />Some images from Gartner PCC – Apr 2011<br />
    57. 57. But Enterprise IT was not ready for…<br />new generation of workers<br />new types of devices and content<br />
    58. 58. And then the Revolution happened…<br />Down with the Government!<br />And we demand a<br /> for the enterprise!<br />And a<br />And a<br />
    59. 59. And the CIO didn’t know what to do…<br /><ul><li>“Nobody has figured this out”
    60. 60. “There will be a need for the consumer-based technologies.”
    61. 61. “The workforce coming in will have different expectations.”
    62. 62. “The whole industry is changing and changing very fast.”
    63. 63. “Whether the CIO wants it or not, it is coming in”</li></ul>Survey conducted by AIIM – Aug 2010<br />20 CIOs interviewed<br />9 different industries<br />
    64. 64. And Systems of Engagement emergedthat worked the way users wanted to work…<br />Courtesy of John Mancini – AIIM.org<br />
    65. 65. Relevance<br />What’s that got to do with ECM?!<br />I’m sure the answer is in here somewhere?!!!<br />
    66. 66. And Social created more Content and more Content led to more Social…<br />
    67. 67. And users with this Content led to…<br />Explanation<br />Participation<br />Content is the Conversation…<br />Engagement<br />Quality<br />Results<br />
    68. 68. And the types of Content changed!<br />51<br />Sources: Wired – Aug 2010 / Cisco estimates based on CAIDA publications, Andrew Odlyzko<br />
    69. 69. And it wasn’t just your parents’ “documents”…<br />Video, Audio and Photographs<br />Real-time Market Analysis<br />Real-time Meeting Minutes<br />Whiteboards<br />Customer Stories<br />
    70. 70. And security could be a real issue…<br />Look at that picture he posted on Twitter!!!<br />
    71. 71. I could have sworn I was logged into SharePoint!!!<br />
    72. 72. Systems of Record<br />Command and control<br />Transaction-oriented<br />Document-centric<br />Limited deployment<br />Central IT-provisioned<br />Which is why left-brained and right-brained services started helping each other<br />Systems of Engagement<br />Open and accessible<br />Interaction-oriented<br />User-centric<br />Ubiquitous deployment<br />Self-provisioned<br />Courtesy of John Mancini – AIIM.org<br />
    73. 73. The flow of IT reversed!<br />
    74. 74. Enterprise applications became more social and intuitive…<br />Productive<br />Consumer-like<br />More Social<br />Real-time Communications<br />Rich Media<br />Connected to favorite apps<br />
    75. 75. And they wanted to integrate through Mash-ups, REST, Standards and Service-Oriented Architecture…<br />Collaboration & Social Services<br />UI & Portal<br />Services<br />Search & Discovery<br />Content Services<br />Communication<br />Process and Workflow<br />
    76. 76. IT wanted architectures thatbuild right-brained apps on a strong foundation…<br />Mobile<br />Distribution / Syndication<br />Desktop<br />Web Site<br />Social Networks<br />Information Workplace Platform<br />Rich Content<br />Mobile<br />Social<br />Integration<br />HTML5<br />On Premise<br />In the Cloud<br />UI & Portal<br />Services<br />UI & Portal<br />Services<br />Search & Discovery<br />Collaboration & Social Services<br />CMIS <br />BPMN 2.0<br />JSR-286<br />Open Social<br />CMIS <br />BPMN 2.0<br />JSR-286<br />Open Social<br />Content Services<br />Process and Workflow<br />Communication<br />Superscale Data<br />Superscale Storage<br />ERP<br />CRM<br />
    77. 77. CMIS helped to deliver Content to all the new (and old) applications…<br />Web Sites<br />SharePoint<br />Confluence<br />& Jira<br />Jive<br />Drupal<br />Dropbox<br />Content plus…<br /><ul><li>Metadata
    78. 78. SQL-like queries
    79. 79. Holders
    80. 80. Relationships
    81. 81. Fulltext
    82. 82. REST or SOAP</li></ul>Lotus<br />Connections<br />Facebook<br />SAP<br />JBoss<br />Portal<br />
    83. 83. So maybe ECM wasn’t dead after all…<br />We just need to figure out how we pay for this stuff!<br />
    84. 84. social<br />content management<br />collaboration<br />workflow automation<br />social content types<br />tasks<br />browser/portal<br />version control<br />online<br />channel optimization<br />wcm<br />web authoring<br />rich-media<br />Analytics<br />mobile support<br />transactional<br />content management<br />BPM<br />workflow<br />compliance<br />RM<br />archives<br />content management as<br />infrastructure<br />metadata<br />life cycle control<br />integration<br />Interfaces<br />repository<br />platform<br />Source: Gartner ECM Magic Quadrant, November 2010<br />
    85. 85. enterprise<br />content<br />management<br />sharing<br />collaboration<br />workflow<br />compliance<br />control<br />security<br />records<br />social<br />content<br />management<br />liking<br />recommending<br />following<br />commenting<br />social<br />software<br />Discuss… then capture.<br />
    86. 86. Social Content Check List <br /><ul><li>Systems of Record are largely complete
    87. 87. Consumer IT is hot
    88. 88. New generation want social systems and mobile in the enterprise
    89. 89. New enterprise apps will emerge
    90. 90. Content will be critical</li></li></ul><li>Built-in Social Features<br />Commenting<br />User Status Updates<br />Activity Feed for Sites<br />Cross-site Search<br />Invite people to sites<br />Customizable dashlets<br />Blog<br />Wiki<br />Forums<br />Calendar<br />Tagging<br />Workflow & Tasks<br />Voting API (future)<br />Sharepoint Protocol<br />WebDav<br />Social Content Management in Action<br />
    91. 91. Doc Mgmt<br />Version control<br />Commenting<br />Edit metadata<br />Workflows<br />Previews<br />Coming soon!<br />Use Alfresco seamlessly for document management<br />Low-cost ECM<br />Records Mgmt MS Office® Integration<br />Cloud<br />Community Preview<br />Check-out docs to Google Docs for real-time doc collaboration<br />Manage & retain content and handle workflows in Alfresco - then, publish to Drupal<br />JSR-168<br />RESTful API<br />CMIS<br />CMIS/APIs<br />CMIS<br />Alfresco Platform<br />Social Content Management in Action<br />
    92. 92. Result: Costs of software go way down…<br />
    93. 93. This made customers happy!...<br />We all just love<br />Open Source!<br />
    94. 94. We compete with SharePoint and Traditional ECM in $4B market<br />Compared to SharePoint:<br /><ul><li>Open Source
    95. 95. Open to Enterprise Stds
    96. 96. Open Architecture
    97. 97. Scalable
    98. 98. Distributed
    99. 99. Scriptable</li></li></ul><li>And the reason they decided wasOpen Source…<br />70<br />Why Does Alfresco Win?<br />Enterprise customer survey – June 2010<br />
    100. 100. Microsoft vs. Open Source:Equilibrium<br />“Microsoft has too much market share and Open Source offers too many benefits for users”<br />Nash Equilibrium Curves<br />Harvard Business Case Study: http://tinyurl.com/msoss<br />
    101. 101. But there were new challenges ahead…<br />It’s looking a little cloudy!<br />But do we really need these flashlights?!<br />
    102. 102. Everything Became Mobile with lots of Open Source…<br />
    103. 103. Why is IT so slow?<br />
    104. 104. And users weren’t too happy about this…<br />Get my frickin’ server up now, Dude!!!<br />
    105. 105. The Computer of the Future - One Million ServersAnd lots of Open Source…<br />76<br />
    106. 106. But sometimes things can go wrong…<br />It says I need to enter my credit card again!?!<br />
    107. 107. Cloud / On Premise Hybrids Emerged<br />78<br />Cloud<br />Intranet<br />Extranet<br />Local Content<br />Copy<br />Local Content<br />Master<br />Local Content<br />Copy<br />HTML<br />HTML<br />HTML<br />
    108. 108. Developers started building all sorts of Apps<br />
    109. 109. OS File System<br />Office<br />Mobile<br />Rich Desktop Application<br />Content Repository<br />Portal<br />RM<br />DM<br />WCM<br />DAM<br />Collaboration<br />Alfresco Client<br />Web<br />Alfresco Explorer<br />Web Site<br />Alfresco Share<br />Alfresco Web Application Framework<br />Alfresco Content Application Server<br />Collaboration Services<br />Control Services<br />Content Services<br />Physical Storage<br />Relational DB<br />File System<br />The Alfresco Architecture<br />
    110. 110. Rich Set of Data Modeling Capabilities<br />Folder<br />Type<br />Property<br />A<br />Property<br />Class<br />Constraint<br />Folder<br /> name<br />Association<br />Folder<br />Child Association<br />contains<br />B<br />Child Association<br />Type<br />Aspect<br />Type<br />Property<br />Doc<br />Document<br /> name<br />C<br /> content<br />Association<br />rendition<br />rendition<br />Doc<br />D<br />Aspect<br />Property<br />Auditable<br /> who by<br /> when<br />
    111. 111. Content Services for …<br />CIFS<br />WebDAV<br />FTP<br />IMAP<br />Protocols<br />OS File System<br />Content Application<br />Content<br />File Transfer Client<br />Services<br />Content<br />Email Client<br />Transformation<br />Tagging<br />Records<br />Life-cycle<br />Control<br />Microsoft SharePoint<br />Office Integration<br />Preview<br />Deployment<br />Change Set<br />Sandbox<br />Workflow<br />Collaboration<br />Wiki Blogs<br />Discussions<br />Activities<br />Social Graph<br />
    112. 112. ECM and Alfresco Directions<br /><ul><li>Alfresco investing in Social Content
    113. 113. Integration to Social Systems is key
    114. 114. Mobile is and will be everywhere
    115. 115. Cloud Content in Enterprise will be Hybrid
    116. 116. Developers with Open Source and Open Standards will drive the innovation</li></li></ul><li>Open Source Model Really WorksOpen Source Really Innovates…<br />Over 3 Million Downloads, 1500+ Customers, 50+ Countries<br />
    117. 117. Over 1500 of the Biggest and Most Important Companies & Organizations<br />Government<br />Finance<br />Media & Entertainment<br />Software<br />Retail<br />Travel & Logistics<br />Manufacturing<br />Education<br />
    118. 118. The End<br />Next Week…<br />Who Killed Windows!?!<br />
    119. 119. The open platform for<br />social content management.<br />
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