How people REALLY respond to fear

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Leaders in industry and government expect the public to respond to a major hazard with fear and panic. The reality is quite different.

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How people REALLY respond to fear

  1. 1. How people REALLY respond to fear * Rusty Cawley, APR | TheColdCrisis.com * Condensed from the National Center for Food Protection and Defense’s “Risk Communicator Training for Food Defense Preparedness, Response & Recovery,” module 2, topic 1.
  2. 2. How leaders view the fear response
  3. 3. Hazard How leaders view the fear response
  4. 4. Response Hazard How leaders view the fear response
  5. 5. Awareness Fear Panic Response Hazard How leaders view the fear response
  6. 6. Awareness Fear Panic Response Hazard How leaders view the fear response Disturbing tendencies: • Withhold information • Make over-assuring statements
  7. 7. Response How the fear response really works
  8. 8. Response Outrage How the fear response really works
  9. 9. Acceptance Over-reaction Denial Panic Response Outrage How the fear response really works Source: Peter Sandman, petersandman.com
  10. 10. Acceptance ‘The Default Position’ Response Outrage How the fear response really works Source: Peter Sandman, petersandman.com
  11. 11. Over-reaction ‘Can be healthy’ Response Outrage How the fear response really works Source: Peter Sandman, petersandman.com
  12. 12. Denial ‘Less common, never healthy’ Response Outrage How the fear response really works Source: Peter Sandman, petersandman.com
  13. 13. Panic ‘Very rare’ Response Outrage How the fear response really works Source: Peter Sandman, petersandman.com
  14. 14. 1% 5% 98% 3% Puchased gas masks Purchased antibiotic preseciptions Opened mail as usual Consulted doctor about anxiety Response to the 2001 anthrax scare in three affected cities Source: Glass T., Disasters and public health preparedness: Lessons for bioterrorism preparedness
  15. 15. 1% 5% 98% 3% Puchased gas masks Purchased antibiotic preseciptions Opened mail as usual Consulted doctor about anxiety Response to the 2001 anthrax scare in three affected cities Source: Glass T., Disasters and public health preparedness: Lessons for bioterrorism preparedness Acceptance
  16. 16. Lessons for leaders in crisis • Act transparently • Share power • Share information • Act in a trustworthy manner • Express your uncertainty
  17. 17. TheColdCrisis.com Search: #COLDCRISIS

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