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Yoram lichtenstein legal search
 

Yoram lichtenstein legal search

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    Yoram lichtenstein legal search Yoram lichtenstein legal search Presentation Transcript

    • Using Trademarks and Names as Keywords in Search Engines Yoram Lichtenstein, Adv.
    • Dr. Klein v. Proportzia
      • A person’s name used as AdWord is violation of his privacy right.
    • Crazy Line v. Matim Li
      • Using competitor’s trademark as AdWord is not trademark infringement, as long as you do not use the mark in the ad or website themselves.
    • Right of publicity
      • Ariel McDonald v. McDonald’s: Right of publicity.
      • Financial value to a person’s reputation in a name.
    • The “horrors” of the Dr. Klein decision
      • Dr. Klein decision was based on irrelevant right.
      • Could Dr. Klein use his privacy right to force Google to remove problematic content from the search results?
    • “ Doggy bag” tips for SEO contracting
      • Take home with you:
      • Commitment to efforts , not results.
      • Limitation of liability is a must.
      • Is it ok to remove links to client’s website at termination? Careful! Best if included contractually.
      • Grace period (and correction) for contract breaches.
      • Have freelancer contractors sign a specific representation and undertaking regarding copyrights.
              • Thank you