About Analytics NinjaFounded 2010Web Analytics = <3Twitter  @analyticsninjaOnline Marketing Philosophy –Web Analytics is ...
About Analytics NinjaLoves working with fun businesses
The Litmus Test↓ Analysis ↓Advanced Segments↓ Implementation ↓ Event Tracking & Custom Variables
Goal of this presentationEvangelize why it is important to track more thanjust pageviews.Yes, I’m going tosuggest youTRACK...
Really, it’s not that hard.              Anatomy of Event Tracking                 in Google Analytics              • Cate...
Important Tip of the Day:      Consistency             Category, Action, & Label             can be anything you want     ...
Use Case #1 - Navigation
onClick="_gaq.push([_trackEvent, Refine, Finish, Bronze]); "
What would theAction Item be?Test different ordering ofnavigational refines to see ifconversion rates are improved.
Use Case #2 – Category Pages
Use Case #2 – Category Pages
Use Case #2 – Category Pages      What next?     Test different product presentation of “Best Sellers” Populate ‘Label’ wi...
Use Case #3 – Cross Sells
Use Case #3 – Cross Sells
Interactions which don’t load a new page
Interactions which don’t load a new page
opening…
fully open
Product Pages
Events + Custom Variables = Awesome
•   Navigation What should I track?•   Cross Sells•   Up Sells•   Product Presentation•   Mouseovers•   Video Views•   For...
Yehoshua coren  event tracking   smx israel 2012
Yehoshua coren  event tracking   smx israel 2012
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Yehoshua coren event tracking smx israel 2012

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  • If you not using advanced segments, you’re probably not doing very good analysis. Similarly, if you’re not using event tracking and custom variables, you’re not collecting the type of data you need to make good decisions.
  • You’ll definitely need a developer. Also consider checking out www.analyticsengine.net from the good folks at Analytics Pros
  • Make sure to keep naming conventions and spelling consistent
  • Where are people clicking? How are they browsing?
  • Clicktale or Crazyegg can be excellent tools for in page analytics. But event tracking can be equally, if not more, powerful.
  • Ever wonder how many people are using cross sells and upsells? Is it a good use of precious web real estate?
  • Custom Variables = “who is using my site.” Events = “what are they doing.”
  • Make your site more effective. Use event tracking
  • Yehoshua coren event tracking smx israel 2012

    1. 1. About Analytics NinjaFounded 2010Web Analytics = <3Twitter  @analyticsninjaOnline Marketing Philosophy –Web Analytics is the keystoneof any successful online marketing
    2. 2. About Analytics NinjaLoves working with fun businesses
    3. 3. The Litmus Test↓ Analysis ↓Advanced Segments↓ Implementation ↓ Event Tracking & Custom Variables
    4. 4. Goal of this presentationEvangelize why it is important to track more thanjust pageviews.Yes, I’m going tosuggest youTRACK EVERYTHING(well, almost).
    5. 5. Really, it’s not that hard. Anatomy of Event Tracking in Google Analytics • Category • Action • Label • Value • Non-Interaction
    6. 6. Important Tip of the Day: Consistency Category, Action, & Label can be anything you want • Keep Category the most broad • Action describing what happens in the Category • Label describes Actions
    7. 7. Use Case #1 - Navigation
    8. 8. onClick="_gaq.push([_trackEvent, Refine, Finish, Bronze]); "
    9. 9. What would theAction Item be?Test different ordering ofnavigational refines to see ifconversion rates are improved.
    10. 10. Use Case #2 – Category Pages
    11. 11. Use Case #2 – Category Pages
    12. 12. Use Case #2 – Category Pages What next? Test different product presentation of “Best Sellers” Populate ‘Label’ with SKU and measure impact of testingdifferent products as best sellers
    13. 13. Use Case #3 – Cross Sells
    14. 14. Use Case #3 – Cross Sells
    15. 15. Interactions which don’t load a new page
    16. 16. Interactions which don’t load a new page
    17. 17. opening…
    18. 18. fully open
    19. 19. Product Pages
    20. 20. Events + Custom Variables = Awesome
    21. 21. • Navigation What should I track?• Cross Sells• Up Sells• Product Presentation• Mouseovers• Video Views• Form Fills / Abandons• Modal Overlays• Downloads• Outbound clicks

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