Citations are mentions of your business’ NAP across the web. As in SEO- it’s all about relevancy & just like links, not all citations born equally. Also remember- Don’t just focus on Google if you want to win the race.Distributers directories- Yext, UBL, Localeze, InfoUSA,
Secondary phone # (mobile, fax, 1-800)
Reviews are one of the best tools to increase CTR.
Choose your images wisely, crop them if needed.Don’t update listing too frequently- crawl & panelize if against the guidelines
hCard- coded business card in your site, shows to Google your NAP info, hReview- a coded feedback, that says to Google- Show me on SERPs.
Troubleshooting: on-listing R&D, MapsHelp forum, get yourself a TC (or be one!), Local bloggers, create an Adwords Express campaign