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Smx2013 ari-nahmani-v3

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Transcript

  • 1. Link Building Ari Nahmani
  • 2. VSJohn Mueller from Google WHO???
  • 3. SO YOU’RE SAYING THERE’S A CHANCE?
  • 4. Last Session!
  • 5. I CAN HAZ NAP NOW?
  • 6. Promise:1 TAKEAWAY
  • 7. Confession
  • 8. I’M NOT ABLACK HATSEO ‘NINJA’
  • 9. I FOLLOW THESE PEEPS
  • 10. BUT: My SEO upbringingwas on the 3Ps
  • 11. Poker, Pills, porn …. And many of the most competitive SEO verticals
  • 12. USED TO READ THIS…
  • 13. SOMETIMES I MISS IT…
  • 14. “visualizing long-tail opportunities via analytics,excel, & weighted word clouds”
  • 15. So I went trolling…..
  • 16. AS MUCH AS THINGS HAVE CHANGED….
  • 17. & DESPITE THESE…
  • 18. Antiquated Sketchy LinkBuilding STILL WORKS.
  • 19. CASE STUDY
  • 20. DISCLAIMER: I DON’T ENDORSE THIS TACTIC http://www.thogenhaven.com/the-difference-between-a-regular-seo-blog-post-and-seo-outingWARNING: SEO ‘OUTING’ TABOO
  • 21. Payday LoansULTIMATE SEO QUESTION: WHY #1?
  • 22. NO LINKS ACCORDING TO OSE??
  • 23. HOW DID THEY DO IT? CREATED TWO WEEKS AGO?
  • 24. HOW DID THEY DO IT? LINK ACQUISTION: PAST 2 WEEKS ONLY
  • 25. HOW DID THEY DO IT? 3K unique domains linking in 4 days?
  • 26. ‘Payday Loans’ in the UK!
  • 27. RECOGNIZE THIS DESIGN?
  • 28. HOW DID THEY DO IT? OTHER VERTICALS: WEB DESIGN
  • 29. HOW DID THEY DO IT?
  • 30. HOW DID THEY DO IT? >1K domains linking overnight
  • 31. HOW DID THEY DO IT? This Method Obtains Links From High Quality Sites?
  • 32. HOW DID THEY DO IT? •Site registered <2 weeks ago •3K+ unique domains linking in a matter of days •Links from high quality sites… •Ranking #1 for highly competitive ‘money’ terms.
  • 33. HOW DID THEY DO IT?
  • 34. HOW DID THEY DO IT?
  • 35. Okay. But how did they roll out thatmany hidden links on quality sitesseemingly overnight?!? WTF!
  • 36. PRO TIP: ChromeSniffer ExtensionRecognizes CMS + Plugins
  • 37. HOW DID THEY DO IT? 1. Discovered that all of the thousands of linking sites were all on Joomla! 2. All of the links were directly adjacent to a ‘slider’ plugin
  • 38. HOW DID THEY DO IT? Tactics Reviewed: • Create or leverage popular CMS plugins by hiding embedded text links. • Hide text link via CSS positioning (really, google?) • Allow for automatic deployment of plugin code: external include or updates [change link code / anchor text on the fly!]
  • 39. HOW DID THEY DO IT? THOUSANDS OF SLEEPER ZOMBIE SITES
  • 40. “CAN I DO THAT?”
  • 41. IS THE STRATEGY APPLICABLE TO ME?
  • 42. IS THE STRATEGY APPLICABLE TO ME? WARNING: DON’T TRY THIS AT HOME (Or on your main money site!)
  • 43. IS THE STRATEGY APPLICABLE TO ME? Who does this work for? • Lead generation sites whose industries have high CPL / payout for qualified leads. • Service industry with high price points • Affiliates with big budget who are used to high risk tactics • Access to agile system of web dev for creating / flipping sites
  • 44. IS THE STRATEGY APPLICABLE TO ME?
  • 45. IS THE STRATEGY APPLICABLE TO ME? REMEMBER: • This strategy can last for days, weeks, or even months • Eventually the site will get banned / penalized (not an if, but a when) • Awesome tactic as a flash-in-the-pan strategy to rank #1 for huge money terms with a site focused on great CRO / lead gen. Spike in payouts or new clients can be massive. • Wash. Rinse. Repeat.
  • 46. HOW DID THEY DO IT? BE AFRAID
  • 47. Ari Nahmani Founder / CEOKahena Digital Marketing @AriNahmani WE’RE HIRING! AFTER PARTY!
  • 48. Image Credits• Slide 2 – http://searchmarketingexpo.com/israel• Slide 4 – http://dejanseo.com.au/tabs/• Slide 6 – http://www.chem.gla.ac.uk/staff/wynne/gal/2006–gordon.html• Slide 10 – – Clockwise from top left: 1. http://illuminea.com/tag/jerusalem/ 2. http://www.seomoz.org/users/profile/6843 3. http://foliovision.com/weblog/page/2 4. http://www.stateofsearch.com/patrick-altoft-speaker-at-ses-london-developing-a-brand-is-huge/• Slide 14 – http://www.realtvaddict.com/2009/12/02/tv–icons–homer–simpson/• Slide 15 – http://themoney–monk.blogspot.co.il/2012/12/how–to–make–money–from–side–hustle–with.html• Slide 16 – http://www.csmonitor.com/Business/The–Circle–Bastiat/2011/0406/High–functioning–short–sleepers–make–good– entrepreneurs• Slide 18 – – Left: http://pul.se/Amelia–Bedelia–will–not–be–making–an–appearance–on–THIS–list–Farley–Books–Fantasy–Books–Grown–Up– Books–Juvenile–itGzak4OppsS – Right: http://movies.amctv.com/movie/2008/Kung+Fu+Panda• Slide 19 – http://www.webpronews.com/google–panda–update–rolls–out–alongside–emd–update–2012–10• Slide 21 – http://www.quickmeme.com/Y–U–No/• Slide 28 – http://www.edeneatseverything.com/?p=5438• Slide 37 – http://blog.timesunion.com/dogs/strange–news–young–potus–dog–meat–snacks–a–heineken–branded–dog–fight/3575/• Slide 45 – http://www.quickmeme.com/meme/353ol0/• Slide 47 – http://www.joomla.it/notizie/6208–disponibile–aggiornamento–joomla–257.html• Slide 50 – http://hdwpapers.com/zombies_wallpaper_hd–wallpapers.html• Slide 52 – http://fullmoonhorror.com/2012/03/23/free–movie–of–the–week–crash–and–burn–1990–full–84–min–film/• Slide 57 – http://hdwpapers.com/zombies_wallpaper_hd–wallpapers.html

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