Smx jerusalem 2012 mobile apps seo - shared online

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  • 1. Mobile app search is Broken, and you can fix it – SEO techniques How to rank high for your terms in Google play and generate traffic to your app and website Ariel Hochstadt Co-Founder App-Loader.com -----------------------------------------------------------------------------------------App-Loader.com-------------------------------------------------------------------------------------- App your website during this very lecture: www.app-loader.comImage: https://plus.google.com/+android/posts
  • 2. Content 1. You have an app, you just didn’t know it, so stick around to learn how to get traffic 2. The 8 things that determine your chance to rank high in Google Play 3. Performing Keywords research for mobile apps-----------------------------------------------------------------------------------------App-Loader.com-------------------------------------------------------------------------------------- App your website during this very lecture: www.app-loader.com
  • 3. Mobile websites and mobile apps become similar Sometime the mobile site, or even Mobile optimized sites are many times desktop site give far better experience on good alternative to mobile apps mobile device Mobile app search is broken – Users search for pages (like online) and not for You can have a free app (free of ads) in app (sites) seconds, and promote it via Google Play-----------------------------------------------------------------------------------------App-Loader.com-------------------------------------------------------------------------------------- App your website during this very lecture: www.app-loader.com
  • 4. The users are searching and nobody’s home…Google Search for mobile now Users can’t find in Google Playincludes mobile app results what they want If only I had an app, I could show up for many Google Play queries, and maybe also on Google mobile search results-----------------------------------------------------------------------------------------App-Loader.com-------------------------------------------------------------------------------------- App your website during this very lecture: www.app-loader.com
  • 5. It only takes 2 minutes to create an app-----------------------------------------------------------------------------------------App-Loader.com-------------------------------------------------------------------------------------- App your website during this very lecture: www.app-loader.com
  • 6. SEO for Google Play – Pre publish RealCalc Scientific Calculator Descriptive name App Name Include Keywords Panecal Scientific calculator Scientific Calculator (adfree) Androids #1 Scientific Calculator Descriptive name (yes, again) Thanks for a million downloads Focus on the first ~35-45 words Calculator++ is an Description Competitors and TM are not allowed (but work advanced, modern and easy to use great…) No need to include text Icon One big focus point Professional look Use as many distinct screen shots as possible Screen shots Best screen shots come first A video reduces fear of the unknown Localize text and screen shots when possible Settings Use compelling developer name Don’t limit yourself to geography-----------------------------------------------------------------------------------------App-Loader.com-------------------------------------------------------------------------------------- App your website during this very lecture: www.app-loader.com
  • 7. SEO for Google Play – Post publish App Start with good ratings of you, your family and friends Ratings Encourage users to rate you App The first days are critical, boost installs with traffic from your installs site/emails list and advertising Don’t update your app every week Updates Add info on the update in Google Play and a call for action to update-----------------------------------------------------------------------------------------App-Loader.com-------------------------------------------------------------------------------------- App your website during this very lecture: www.app-loader.com
  • 8. Google Play Auto complete discovers the secrets • Google Play auto complete, allows you to do a keyword research on your site/app • Remember to check all types and directions (News Canada <-> Canada News <-> Canadian News) • You may also want to use AdWords Keywords tool, when set on mobile only-----------------------------------------------------------------------------------------App-Loader.com-------------------------------------------------------------------------------------- App your website during this very lecture: www.app-loader.com
  • 9. The app exam – sample apps to learn fromDescription name Icon -----------------------------------------------------------------------------------------App-Loader.com-------------------------------------------------------------------------------------- App your website during this very lecture: www.app-loader.com
  • 10. The app exam – sample apps to learn from 2/2 App name keyword Descriptive keyword Competitor name(News app, news sites) (top, best, fast) keyword (BBC, CBS)-----------------------------------------------------------------------------------------App-Loader.com-------------------------------------------------------------------------------------- App your website during this very lecture: www.app-loader.com
  • 11. Many smart players conquered niche apps themes-----------------------------------------------------------------------------------------App-Loader.com-------------------------------------------------------------------------------------- App your website during this very lecture: www.app-loader.com
  • 12. Don’t thank me, app me! www.app-loader.com -----------------------------------------------------------------------------------------App-Loader.com-------------------------------------------------------------------------------------- App your website during this very lecture: www.app-loader.comImage: https://plus.google.com/+android/posts