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Teach your site Spanish in 3 months and
     get global users from "blue ocean"
                   markets




             Ariel Hochstadt




-----------------------------------------------------------------------------------------Ariel--Hochstadt --------------------------------------------------------------------------------------
Content



 1. Why should I bravely go where no one
    has gone before?
 2. How do I prioritize markets and
    evaluate competition
 3. What is the best way to do keywords
    research in a language I don’t speak
 4. How do I get traffic from countries I
    didn’t know exist, without getting a
    single link from local sites?

-----------------------------------------------------------------------------------------Ariel--Hochstadt --------------------------------------------------------------------------------------
US is less than 20% of internet users, and its’ share is shrinking




-----------------------------------------------------------------------------------------Ariel--Hochstadt --------------------------------------------------------------------------------------
Enjoy the life of a global player, no more fluctuations in holidays
 Region                                                         % of revenues 2011                                             % of revenues 2012
 North America and Oceania 35%                                                                                                 25%
 Latin America                                                  7%                                                             15%
 ASIA                                                           5%                                                             15%
 Europe                                                         13%                                                            25%
 Middle East and Africa                                         45% (Israel mainly)                                            20%



  Zionist users
  (well… they click
  on ads - > increase
  Israel tax
  revenues)                                                                               Iran                                   Syria                           Lebanon
  * Last month
                                                                                          1,971 users                            5,594 users                     11,712 users

-----------------------------------------------------------------------------------------Ariel--Hochstadt --------------------------------------------------------------------------------------
Global Market Finder + Common sense = Prioritization




-----------------------------------------------------------------------------------------Ariel--Hochstadt --------------------------------------------------------------------------------------
My gold list for online languages prioritization
   Latin Languages                               Comments
               German
                French
            Portuguese                                                                          Non Latin                                     Comments
                 Italian                                                                                     Hebrew                           Did I say Zionism?
                                                 Users search in                                           Japanese                           CPM rocks
          Netherlands
                                                 English as well                                              Arabic                          Lack of quality sites
                                                 On the rise, not a                                          Korean                           2nd only to JP
                Turkish
                                                 lot of content
                                                                                                        Vietnamese
                 Polish
                                                                                                               Greek
           Any Nordics
                                                                                                                Thai
                                                 Just because my
              Romania                            parents are from                                         Taiwanese
                                                 there…                                                    Bulgarian
            Indonesian                           Exploding user base                                      Lithuanian

-----------------------------------------------------------------------------------------Ariel--Hochstadt --------------------------------------------------------------------------------------
Keywords research in a language you don’t speak
 Option A: Translate from English, using human translators, and most chances you’ll get
 it right.
                                                                             Grammar:                                              Make Sense




   * Despite the above examples, human translation/localization is normally the only
   option for large texts. But for critical titles and texts, I would integrate the following
   options…

-----------------------------------------------------------------------------------------Ariel--Hochstadt --------------------------------------------------------------------------------------
Keywords research in a language you don’t speak
 Option B: Translate with human/robot, but check with keywords tool and search page


                                                                                     Program



 Option C: Validate with google images




-----------------------------------------------------------------------------------------Ariel--Hochstadt --------------------------------------------------------------------------------------
How do I get traffic from countries far far a way
                          example.com/es                      es.example.com                                                example.es


                                                              Easy, with more than 10 languages,                            If you have only 1-3 more sites and
    Setup               easiest                               make sure to have “copy from                                  you are able to dedicate resources to
                                                              English if left empty” as default

                                                                                                                            Tailored to one location. Can become
                        Fine, with some help
                                                                                                                            disadvantage with Spanish/French
                        from We’ Tools.      Better for Webmaster tools
 Location                                                                                                                   that have many locations (.ar .pe)


                        More flexible with
                                                              Less folders on the way to final
   URL                  beginning of URL                                                                                    Less folders on the way to final article
                                                              article
structure
                                                                                                                            Does not flow. Need links to every
Link juice              Flows                                 Flows OK
                                                                                                                            domain separately


  Bottom line: I go for subdomains because of the UI. In extreme cases I go with local
  domains. I make sure I have quality content, and the initial links from English
  subdomain + internal links in site, are enough for ranking well to get organic links right
  a way
-----------------------------------------------------------------------------------------Ariel--Hochstadt --------------------------------------------------------------------------------------
Thanks




-----------------------------------------------------------------------------------------Ariel--Hochstadt --------------------------------------------------------------------------------------

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Smx jerusalem 2012 internationalization seo - shared online

  • 1. Teach your site Spanish in 3 months and get global users from "blue ocean" markets Ariel Hochstadt -----------------------------------------------------------------------------------------Ariel--Hochstadt --------------------------------------------------------------------------------------
  • 2. Content 1. Why should I bravely go where no one has gone before? 2. How do I prioritize markets and evaluate competition 3. What is the best way to do keywords research in a language I don’t speak 4. How do I get traffic from countries I didn’t know exist, without getting a single link from local sites? -----------------------------------------------------------------------------------------Ariel--Hochstadt --------------------------------------------------------------------------------------
  • 3. US is less than 20% of internet users, and its’ share is shrinking -----------------------------------------------------------------------------------------Ariel--Hochstadt --------------------------------------------------------------------------------------
  • 4. Enjoy the life of a global player, no more fluctuations in holidays Region % of revenues 2011 % of revenues 2012 North America and Oceania 35% 25% Latin America 7% 15% ASIA 5% 15% Europe 13% 25% Middle East and Africa 45% (Israel mainly) 20% Zionist users (well… they click on ads - > increase Israel tax revenues) Iran Syria Lebanon * Last month 1,971 users 5,594 users 11,712 users -----------------------------------------------------------------------------------------Ariel--Hochstadt --------------------------------------------------------------------------------------
  • 5. Global Market Finder + Common sense = Prioritization -----------------------------------------------------------------------------------------Ariel--Hochstadt --------------------------------------------------------------------------------------
  • 6. My gold list for online languages prioritization Latin Languages Comments German French Portuguese Non Latin Comments Italian Hebrew Did I say Zionism? Users search in Japanese CPM rocks Netherlands English as well Arabic Lack of quality sites On the rise, not a Korean 2nd only to JP Turkish lot of content Vietnamese Polish Greek Any Nordics Thai Just because my Romania parents are from Taiwanese there… Bulgarian Indonesian Exploding user base Lithuanian -----------------------------------------------------------------------------------------Ariel--Hochstadt --------------------------------------------------------------------------------------
  • 7. Keywords research in a language you don’t speak Option A: Translate from English, using human translators, and most chances you’ll get it right. Grammar: Make Sense * Despite the above examples, human translation/localization is normally the only option for large texts. But for critical titles and texts, I would integrate the following options… -----------------------------------------------------------------------------------------Ariel--Hochstadt --------------------------------------------------------------------------------------
  • 8. Keywords research in a language you don’t speak Option B: Translate with human/robot, but check with keywords tool and search page Program Option C: Validate with google images -----------------------------------------------------------------------------------------Ariel--Hochstadt --------------------------------------------------------------------------------------
  • 9. How do I get traffic from countries far far a way example.com/es es.example.com example.es Easy, with more than 10 languages, If you have only 1-3 more sites and Setup easiest make sure to have “copy from you are able to dedicate resources to English if left empty” as default Tailored to one location. Can become Fine, with some help disadvantage with Spanish/French from We’ Tools. Better for Webmaster tools Location that have many locations (.ar .pe) More flexible with Less folders on the way to final URL beginning of URL Less folders on the way to final article article structure Does not flow. Need links to every Link juice Flows Flows OK domain separately Bottom line: I go for subdomains because of the UI. In extreme cases I go with local domains. I make sure I have quality content, and the initial links from English subdomain + internal links in site, are enough for ranking well to get organic links right a way -----------------------------------------------------------------------------------------Ariel--Hochstadt --------------------------------------------------------------------------------------