Welcome

January 26, 2014	

Barry Schwartz
Sponsors
Advisors
• Mayer Reich

• Eli Feldblum

• Michael Barnett

• Ophir Cohen

• Gilad Sasson

• Hillel Fuld

• Olivier Amar

•...
Speakers
• 40+ Speakers
• Worldwide
• Hebrew & English
• Vast Topics
Sessions
• Awesome Link Building
Tactics & Ideas

• Bridging: Search
Network & Display Ads

• Universal Analytics

• Hebre...
Search 2013 - 2014
Significant Changes In Search Marketing & Future
Change & Future
• Organic Search
• Paid Search
• Industry & Misc
• Future Changes
Hummingbird
Penguin 2.0
Panda Rolling
PayDay Loan/Spam Algo
Merchant Quality
Mobile Ranking Factor
Link War
Knowledge Graph
Bing Satori
Predictive Search
Social Search
Change & Future
• Organic Search
• Paid Search
• Industry & Misc
• Future Changes
More Visible Ads
Bigger Ads
Bigger Ads
Google PLAs
Enhanced Campaigns
RLSA
Social Ads
Image Extensions
Reviews Extensions
Extensions Ranking
Google Keyword Tool
AdSense Design
AdSense Responsive
AdSense Asynchronous
Change & Future
• Organic Search
• Paid Search
• Industry & Misc
• Future Changes
Not Provided
Universal Analytics
Jill Whalen Retires
Waze & Google
Change & Future
• Organic Search
• Paid Search
• Industry & Misc
• Future Changes
Mobile
Social
Predictive
Quality & Authority
Change & Future
• Organic Search
• Paid Search
• Industry & Misc
• Future Changes
Thank You

January 26, 2014	

Barry Schwartz
rustybrick.com/barry
barry@rustybrick.com
@rustybrick
Search In 2013 for SMX Israel by Barry Schwartz
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Search In 2013 for SMX Israel by Barry Schwartz

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Search In 2013 for SMX Israel by Barry Schwartz

  1. 1. Welcome January 26, 2014 Barry Schwartz
  2. 2. Sponsors
  3. 3. Advisors • Mayer Reich • Eli Feldblum • Michael Barnett • Ophir Cohen • Gilad Sasson • Hillel Fuld • Olivier Amar • Aaron Friedman • Roi Hildesheimer • Chris Sherman
  4. 4. Speakers • 40+ Speakers • Worldwide • Hebrew & English • Vast Topics
  5. 5. Sessions • Awesome Link Building Tactics & Ideas • Bridging: Search Network & Display Ads • Universal Analytics • Hebrew SEO • YouTube, Video Optimization & YouTube Ads • Online Reputation Management • Big Content Strategies • Enhanced Campaigns, PLAs & AdWords • Paid Search Expert Tips & Techniques • Entity Search: Knowledge Graph • SEOs Give Up Their Best Ideas • How Marketers Can Deal With [NOT PROVIDED] • Predictive Search: Google Glass, Google Now & Apple Siri • How To Make Sharable Content • Recovering From Penalties • Keynote: Google's John Mueller On Search Quality In 2014 • App Store Optimization • Mobile SEO Techniques • Facebook, Google+ & Twitter Techniques
  6. 6. Search 2013 - 2014 Significant Changes In Search Marketing & Future
  7. 7. Change & Future • Organic Search • Paid Search • Industry & Misc • Future Changes
  8. 8. Hummingbird
  9. 9. Penguin 2.0
  10. 10. Panda Rolling
  11. 11. PayDay Loan/Spam Algo
  12. 12. Merchant Quality
  13. 13. Mobile Ranking Factor
  14. 14. Link War
  15. 15. Knowledge Graph
  16. 16. Bing Satori
  17. 17. Predictive Search
  18. 18. Social Search
  19. 19. Change & Future • Organic Search • Paid Search • Industry & Misc • Future Changes
  20. 20. More Visible Ads
  21. 21. Bigger Ads
  22. 22. Bigger Ads
  23. 23. Google PLAs
  24. 24. Enhanced Campaigns
  25. 25. RLSA
  26. 26. Social Ads
  27. 27. Image Extensions
  28. 28. Reviews Extensions
  29. 29. Extensions Ranking
  30. 30. Google Keyword Tool
  31. 31. AdSense Design
  32. 32. AdSense Responsive
  33. 33. AdSense Asynchronous
  34. 34. Change & Future • Organic Search • Paid Search • Industry & Misc • Future Changes
  35. 35. Not Provided
  36. 36. Universal Analytics
  37. 37. Jill Whalen Retires
  38. 38. Waze & Google
  39. 39. Change & Future • Organic Search • Paid Search • Industry & Misc • Future Changes
  40. 40. Mobile
  41. 41. Social
  42. 42. Predictive
  43. 43. Quality & Authority
  44. 44. Change & Future • Organic Search • Paid Search • Industry & Misc • Future Changes
  45. 45. Thank You January 26, 2014 Barry Schwartz
  46. 46. rustybrick.com/barry barry@rustybrick.com @rustybrick
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