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Rank above smx israel 2013 - schema & rich snippets

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Transcript

  • 1. Schema &Rich SnippetsHow Hard isConfusing?SMX Israel 2013By: Kalman Labovitz
  • 2. Overview Confusion BreakdownTipping point Avoid
  • 3. Schema can be confusing- 8 out of 10 clients implement incorrectly- Where to implement? - Types to templates- Example:
  • 4. Is it worth the effort?• Search engines like is because it saves money!• Three stages to SERP – Crawl – Index – Display• Clients has seen +50% increase in traffic
  • 5. Break it down– The standard stuff • WebPageElement – WPFooter – WPHeader – WPSideBar– Your site focus • Halo 4 – Product or CreativeWork– Match markup to templates • WordPress – single.php = /BlogPosting or /Article
  • 6. Tips– Always have the “Full Hierarchy” open when working - build a plan of implementation (http://schema.org/docs/full.html)– Understand YOUR focus • eCommerce • Media • Blog
  • 7. Tips• Create a table and match• Do not forget itemscope and itemscope of an itemscope• Items not in the same <></> use meta tag – Works now may not in the future
  • 8. Avoid– Markup for item page on listing page– Multiple item pages on a page– Double calls of itemscope
  • 9. Contact MeEmail: kalman@rankabove.comTwitter: @ffemtklLinkedIn: il.linkedin.com/in/kalmanlabovitz/Company Website: www.rankabove.com