Rank above smx israel 2013 - schema & rich snippets

  • 236 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
236
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Schema &Rich SnippetsHow Hard isConfusing?SMX Israel 2013By: Kalman Labovitz
  • 2. Overview Confusion BreakdownTipping point Avoid
  • 3. Schema can be confusing- 8 out of 10 clients implement incorrectly- Where to implement? - Types to templates- Example:
  • 4. Is it worth the effort?• Search engines like is because it saves money!• Three stages to SERP – Crawl – Index – Display• Clients has seen +50% increase in traffic
  • 5. Break it down– The standard stuff • WebPageElement – WPFooter – WPHeader – WPSideBar– Your site focus • Halo 4 – Product or CreativeWork– Match markup to templates • WordPress – single.php = /BlogPosting or /Article
  • 6. Tips– Always have the “Full Hierarchy” open when working - build a plan of implementation (http://schema.org/docs/full.html)– Understand YOUR focus • eCommerce • Media • Blog
  • 7. Tips• Create a table and match• Do not forget itemscope and itemscope of an itemscope• Items not in the same <></> use meta tag – Works now may not in the future
  • 8. Avoid– Markup for item page on listing page– Multiple item pages on a page– Double calls of itemscope
  • 9. Contact MeEmail: kalman@rankabove.comTwitter: @ffemtklLinkedIn: il.linkedin.com/in/kalmanlabovitz/Company Website: www.rankabove.com