Schema &Rich SnippetsHow Hard isConfusing?SMX Israel 2013By: Kalman Labovitz
Overview Confusion                 BreakdownTipping point                Avoid
Schema can be confusing- 8 out of 10 clients implement incorrectly- Where to implement?   - Types to templates- Example:
Is it worth the effort?• Search engines like is because it saves money!• Three stages to SERP  – Crawl  – Index  – Display...
Break it down– The standard stuff  • WebPageElement     – WPFooter     – WPHeader     – WPSideBar– Your site focus  • Halo...
Tips– Always have the “Full Hierarchy” open when working -  build a plan of implementation   (http://schema.org/docs/full....
Tips• Create a table and match• Do not forget itemscope and itemscope of an  itemscope• Items not in the same <></> use me...
Avoid– Markup for item page on listing page– Multiple item pages on a page– Double calls of itemscope
Contact MeEmail: kalman@rankabove.comTwitter: @ffemtklLinkedIn: il.linkedin.com/in/kalmanlabovitz/Company Website: www.ran...
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Rank above smx israel 2013 - schema & rich snippets

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Rank above smx israel 2013 - schema & rich snippets

  1. 1. Schema &Rich SnippetsHow Hard isConfusing?SMX Israel 2013By: Kalman Labovitz
  2. 2. Overview Confusion BreakdownTipping point Avoid
  3. 3. Schema can be confusing- 8 out of 10 clients implement incorrectly- Where to implement? - Types to templates- Example:
  4. 4. Is it worth the effort?• Search engines like is because it saves money!• Three stages to SERP – Crawl – Index – Display• Clients has seen +50% increase in traffic
  5. 5. Break it down– The standard stuff • WebPageElement – WPFooter – WPHeader – WPSideBar– Your site focus • Halo 4 – Product or CreativeWork– Match markup to templates • WordPress – single.php = /BlogPosting or /Article
  6. 6. Tips– Always have the “Full Hierarchy” open when working - build a plan of implementation (http://schema.org/docs/full.html)– Understand YOUR focus • eCommerce • Media • Blog
  7. 7. Tips• Create a table and match• Do not forget itemscope and itemscope of an itemscope• Items not in the same <></> use meta tag – Works now may not in the future
  8. 8. Avoid– Markup for item page on listing page– Multiple item pages on a page– Double calls of itemscope
  9. 9. Contact MeEmail: kalman@rankabove.comTwitter: @ffemtklLinkedIn: il.linkedin.com/in/kalmanlabovitz/Company Website: www.rankabove.com

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