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Rank above   smx israel 2013 - schema & rich snippets
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    Rank above   smx israel 2013 - schema & rich snippets Rank above smx israel 2013 - schema & rich snippets Presentation Transcript

    • Schema &Rich SnippetsHow Hard isConfusing?SMX Israel 2013By: Kalman Labovitz
    • Overview Confusion BreakdownTipping point Avoid
    • Schema can be confusing- 8 out of 10 clients implement incorrectly- Where to implement? - Types to templates- Example:
    • Is it worth the effort?• Search engines like is because it saves money!• Three stages to SERP – Crawl – Index – Display• Clients has seen +50% increase in traffic
    • Break it down– The standard stuff • WebPageElement – WPFooter – WPHeader – WPSideBar– Your site focus • Halo 4 – Product or CreativeWork– Match markup to templates • WordPress – single.php = /BlogPosting or /Article
    • Tips– Always have the “Full Hierarchy” open when working - build a plan of implementation (http://schema.org/docs/full.html)– Understand YOUR focus • eCommerce • Media • Blog
    • Tips• Create a table and match• Do not forget itemscope and itemscope of an itemscope• Items not in the same <></> use meta tag – Works now may not in the future
    • Avoid– Markup for item page on listing page– Multiple item pages on a page– Double calls of itemscope
    • Contact MeEmail: kalman@rankabove.comTwitter: @ffemtklLinkedIn: il.linkedin.com/in/kalmanlabovitz/Company Website: www.rankabove.com