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Pagination andCanonicalizationPlease filepagination underold/outdatedSEOSMX Israel 2013By: Kalman Labovitz
OverviewThus Saith Google   Improved Internal                         Linking     Focus              The User
Google Speaks• Google stated publicly that view all pages are best      “User testing has taught us that searchers      mu...
Another Reason• Although Google is evil …• It is about saving money!• Three stages to SERP  – Crawl  – Index  – Display
Internal Linking• Better methods of internal linking  – Link from actual products/articles pages via “similar”,    .etc me...
Focus = Important Pages– category page– product/article pages
User Experience• Better user experiences  – @ the end of the day, that is most important
Contact MeEmail: kalman@rankabove.comTwitter: @ffemtklLinkedIn: il.linkedin.com/in/kalmanlabovitz/Company Website: www.ran...
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Rank above smx israel 2013 - pagination and canonicalization

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Transcript of "Rank above smx israel 2013 - pagination and canonicalization"

  1. 1. Pagination andCanonicalizationPlease filepagination underold/outdatedSEOSMX Israel 2013By: Kalman Labovitz
  2. 2. OverviewThus Saith Google Improved Internal Linking Focus The User
  3. 3. Google Speaks• Google stated publicly that view all pages are best “User testing has taught us that searchers much prefer the view-all, single-page version of content…”
  4. 4. Another Reason• Although Google is evil …• It is about saving money!• Three stages to SERP – Crawl – Index – Display
  5. 5. Internal Linking• Better methods of internal linking – Link from actual products/articles pages via “similar”, .etc meta boxes• Why tire thee? – Why tire the crawlers
  6. 6. Focus = Important Pages– category page– product/article pages
  7. 7. User Experience• Better user experiences – @ the end of the day, that is most important
  8. 8. Contact MeEmail: kalman@rankabove.comTwitter: @ffemtklLinkedIn: il.linkedin.com/in/kalmanlabovitz/Company Website: www.rankabove.com

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