Rank above smx israel 2013 - pagination and canonicalization

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  • 1. Pagination andCanonicalizationPlease filepagination underold/outdatedSEOSMX Israel 2013By: Kalman Labovitz
  • 2. OverviewThus Saith Google Improved Internal Linking Focus The User
  • 3. Google Speaks• Google stated publicly that view all pages are best “User testing has taught us that searchers much prefer the view-all, single-page version of content…”
  • 4. Another Reason• Although Google is evil …• It is about saving money!• Three stages to SERP – Crawl – Index – Display
  • 5. Internal Linking• Better methods of internal linking – Link from actual products/articles pages via “similar”, .etc meta boxes• Why tire thee? – Why tire the crawlers
  • 6. Focus = Important Pages– category page– product/article pages
  • 7. User Experience• Better user experiences – @ the end of the day, that is most important
  • 8. Contact MeEmail: kalman@rankabove.comTwitter: @ffemtklLinkedIn: il.linkedin.com/in/kalmanlabovitz/Company Website: www.rankabove.com