• Save
Rank above   smx israel 2013 - international seo
Upcoming SlideShare
Loading in...5
×
 

Rank above smx israel 2013 - international seo

on

  • 669 views

 

Statistics

Views

Total Views
669
Views on SlideShare
663
Embed Views
6

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 6

http://static.wix.com 5
http://htmlcomponentservice.appspot.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Rank above   smx israel 2013 - international seo Rank above smx israel 2013 - international seo Presentation Transcript

  • InternationalSEOWhat GoesAround ComesAroundSMX Israel 2013By: Kalman Labovitz
  • OverviewFirst but not last Setup - Ask QuestionsDecision Points Tipping point
  • Who’s on First?• Google.com might be updated first, but eventually it goes global – Panda on .com USA - February 2011 – Panda English Internationally – April 2011 – Panda All languages Internationally – August 2011• Learn from the best - They are suffering today for their past shtick, eventually you will too…
  • Setup - Questions• Are you local dependent?• Is language across more than one country? – Are you targeting those countries?• Multiple languages in one country?
  • Setup - Decisions• TLD vs. Folder vs. Sub-domain language vs. Sub-domain country Multi Country Non-Multi Country Local Dependent TLD for each One TLD with sub- country domains per language Non-Local One TLD with sub- One TLD with sub- Dependent domains per domains or folders language per language
  • Examples• www.example.com • www.example.TLD• www.example.com/CC-LANG/ • www.example.TLD/LANG/• www.example.com/CC/ • LANG.example.TLD• CC.example.com• CC.example.com/LANG/• LANG.CC.example.com Key: CC = Country Code LANG = Language
  • Tips• Avoid duplicate content• Interlinking the right way• Localize content – Example, Pants American English English
  • Contact MeEmail: kalman@rankabove.comTwitter: @ffemtklLinkedIn: il.linkedin.com/in/kalmanlabovitz/Company Website: www.rankabove.com