InternationalSEOWhat GoesAround ComesAroundSMX Israel 2013By: Kalman Labovitz
OverviewFirst but not last Setup - Ask QuestionsDecision Points Tipping point
Who’s on First?• Google.com might be updated first, but eventually it goes global – Panda on .com USA - February 2011 – Panda English Internationally – April 2011 – Panda All languages Internationally – August 2011• Learn from the best - They are suffering today for their past shtick, eventually you will too…
Setup - Questions• Are you local dependent?• Is language across more than one country? – Are you targeting those countries?• Multiple languages in one country?
Setup - Decisions• TLD vs. Folder vs. Sub-domain language vs. Sub-domain country Multi Country Non-Multi Country Local Dependent TLD for each One TLD with sub- country domains per language Non-Local One TLD with sub- One TLD with sub- Dependent domains per domains or folders language per language
Examples• www.example.com • www.example.TLD• www.example.com/CC-LANG/ • www.example.TLD/LANG/• www.example.com/CC/ • LANG.example.TLD• CC.example.com• CC.example.com/LANG/• LANG.CC.example.com Key: CC = Country Code LANG = Language
Tips• Avoid duplicate content• Interlinking the right way• Localize content – Example, Pants American English English