• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Ophir cohen web analytics attribution
 

Ophir cohen web analytics attribution

on

  • 476 views

 

Statistics

Views

Total Views
476
Views on SlideShare
466
Embed Views
10

Actions

Likes
0
Downloads
0
Comments
0

3 Embeds 10

http://static.wix.com 8
http://htmlcomponentservice.appspot.com 1
http://translate.googleusercontent.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Ophir cohen web analytics attribution Ophir cohen web analytics attribution Presentation Transcript

    • Web Analytics Attribution Modelinghttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • Standard Marketing Funnel Branding Drive Awareness Opinion Consideration Preference Purchasehttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • The Solution is Multi Channel Mobilehttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • How We measure Conversions? Media Network Pixel AdWords Conversion Code In-House Systems Analytics Goal ConversionsAffiliate Marketing Platforms 3rd Party Tools http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • This is my typical day at the office.. 9:00 am 8:00 am What’s on the Read my FB news? Feed 10:00 am 5:00 pm SMS 4:00 pm Read through Research on B2B 6:00 pm some industry Marketing Spend some websites time on my facebook 7:30 pm Where are my friends? Waze my way to a restaurant 10:30 pm Search Google and place a leadhttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • Search Funnel - Travelhttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • Who Gets the Credit?• 1/1/2013 – Visit (AdWords Click, category Keyword)• 2/1/2013 – Visit (Organic Search, product keyword)• 3/1/2013 – Visit (AdWords Click, brand Keyword)• 4/1/2013 – Visit (Affiliate Banner Ad)• 5/1/2013 - Visit – (Retargeting) Conversion http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • Attribution Modelinghttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • Purposes and UsesDifferentiate between convertersand initiatorsAssign values to multiple sourcesinvolved in a conversionshttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • Google Analytics Attribution ModelsLast Click First Click Custom Position Decay Linear Basedhttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • Google Analytics Attribution Tool Want it? Get it Here: http://bit.ly/TQTPO4http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • Here’s how it looks like! Want it? Get it Here: http://bit.ly/TQTPO4http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • Take it a bit further.. Want it? Get it Here: http://bit.ly/TQTPO4http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • Even for Keywords:http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • Key TakeawaysMainstream conversion tracking is NOT enoughWe are now on a multi-screen environmentWe must understand our consumers’ journeyWe can implement attribution models FREEWe can understand our spend ROI better!http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044