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Ophir cohen state of the facebook
Ophir cohen state of the facebook
Ophir cohen state of the facebook
Ophir cohen state of the facebook
Ophir cohen state of the facebook
Ophir cohen state of the facebook
Ophir cohen state of the facebook
Ophir cohen state of the facebook
Ophir cohen state of the facebook
Ophir cohen state of the facebook
Ophir cohen state of the facebook
Ophir cohen state of the facebook
Ophir cohen state of the facebook
Ophir cohen state of the facebook
Ophir cohen state of the facebook
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Ophir cohen state of the facebook

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  • ממליץ להחליף לצילום מסך עם מודעה אחרת
  • http://techcrunch.com/2012/02/29/facebook-post-reach-16-friends/https://www.facebook.com/notes/edgerank-algorithm/edgerank-magic-revealed-in-f8-conference/206484249362078
  • NewsFeed + Mobile
  • NewsFeed + Mobile
  • http://www.adexchanger.com/social-media/facebooks-ad-exchange-dominos-likes-it/
  • Transcript

    • 1. State of Facebook Advertisinghttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • 2. What we used to have…http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • 3. This did not work too well:http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • 4. Only 16% of your content is seen by your fanshttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • 5. What Facebook wants us to do? Create Engage Create Fan Drive Compelling directly with Base Conversions Content your Fanshttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • 6. This year – Many Changeshttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • 7. Welcome Ads on Newsfeedhttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • 8. Mobile Firsthttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • 9. Welcome Ads VS. Sponsored Storieshttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • 10. Optimized CPMhttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • 11. Audience Targetinghttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • 12. Facebook Offershttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • 13. Search Resultshttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • 14. FBX – Facebook ExchangeFBX Facebook delivered substantially lower cost-per-sale (CPS) than standard realtime bidding. Not only that, it beat CPS for search ads on non-brand keywords(i.e. “Pizza” not “Pizza Hut”) with a 62 percent lower CPS”…..“Those results make it clear that even for Domino’s, this is a performance channel.Simon Wallis, Sales and Marketing Director at Dominos Pizza UK” http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
    • 15. Key TakeawaysFocus on NewsfeedCreate Great ContentYou Content is your AdFriends and FoF are your AmbassadorsMake all your customers your fansMeasure Reach & EngagementUse oCPM for better resultshttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044

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