SMX ISRAELMixing Retargeting, Search & DisplayCampaignsTips & Challenges for ScalingOmri BrillCEO, Podium Advertising Tech...
How to mix?                                 SMX ISRAEL                  Search     Display      Retargeting  When?        ...
How to mix?                                   SMX ISRAEL                    Search     Display      Retargeting  When?    ...
Retargeting – Scaling Up!   SMX ISRAEL• Cookie Duration• Cross-retargeting• ‘Similar Audience’• Increase bidding
Retargeting – Success!   SMX ISRAEL
Display – Tips for Scaling               SMX ISRAEL•Add keywords, topics, placements etc.•Banner / text Ads / video•Ad ext...
Display - Campaign Challenges       SMX ISRAEL            Campaign 1   Client 1            Campaign 2   Client 2          ...
Search – Tips for Scaling               SMX ISRAEL•   Add keywords•   Effective use of ‘Broad’•   Ad extensions•   Languag...
Search – Campaign Challenges                               SMX ISRAEL•   Search campaigns harder to scale (QS) - So long-t...
Summary: Mixing & Scaling                                       SMX ISRAEL•An effective mix of retargeting, search & displ...
Thank You!                              SMX ISRAEL             1. Visit our stand today             2. Sign up for a FREE ...
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Omri brill smx israel final

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Transcript of "Omri brill smx israel final"

  1. 1. SMX ISRAELMixing Retargeting, Search & DisplayCampaignsTips & Challenges for ScalingOmri BrillCEO, Podium Advertising Technologies
  2. 2. How to mix? SMX ISRAEL Search Display Retargeting When? Always Mainly leads Always Effectiveness High Mid High Reach Mid High Low
  3. 3. How to mix? SMX ISRAEL Search Display Retargeting When? Always Mainly leads Always Effectiveness High Mid High Reach Mid High Low e-Commerce 80% 10% 10% Lead Generation 30% 60% 10%
  4. 4. Retargeting – Scaling Up! SMX ISRAEL• Cookie Duration• Cross-retargeting• ‘Similar Audience’• Increase bidding
  5. 5. Retargeting – Success! SMX ISRAEL
  6. 6. Display – Tips for Scaling SMX ISRAEL•Add keywords, topics, placements etc.•Banner / text Ads / video•Ad extensions (are now supported!)
  7. 7. Display - Campaign Challenges SMX ISRAEL Campaign 1 Client 1 Campaign 2 Client 2 Campaign 3 Client 1
  8. 8. Search – Tips for Scaling SMX ISRAEL• Add keywords• Effective use of ‘Broad’• Ad extensions• Languages, countries, devices• Increase bids for higher position• Look outside Google
  9. 9. Search – Campaign Challenges SMX ISRAEL• Search campaigns harder to scale (QS) - So long-tail
  10. 10. Summary: Mixing & Scaling SMX ISRAEL•An effective mix of retargeting, search & display is a must!•Scaling-up can be a challenge•So use tools to help you!
  11. 11. Thank You! SMX ISRAEL 1. Visit our stand today 2. Sign up for a FREE account 3. Chance to win a NEXUS 7! www.adcore.com

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