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    Omri brill   smx israel final Omri brill smx israel final Presentation Transcript

    • SMX ISRAELMixing Retargeting, Search & DisplayCampaignsTips & Challenges for ScalingOmri BrillCEO, Podium Advertising Technologies
    • How to mix? SMX ISRAEL Search Display Retargeting When? Always Mainly leads Always Effectiveness High Mid High Reach Mid High Low
    • How to mix? SMX ISRAEL Search Display Retargeting When? Always Mainly leads Always Effectiveness High Mid High Reach Mid High Low e-Commerce 80% 10% 10% Lead Generation 30% 60% 10%
    • Retargeting – Scaling Up! SMX ISRAEL• Cookie Duration• Cross-retargeting• ‘Similar Audience’• Increase bidding
    • Retargeting – Success! SMX ISRAEL
    • Display – Tips for Scaling SMX ISRAEL•Add keywords, topics, placements etc.•Banner / text Ads / video•Ad extensions (are now supported!)
    • Display - Campaign Challenges SMX ISRAEL Campaign 1 Client 1 Campaign 2 Client 2 Campaign 3 Client 1
    • Search – Tips for Scaling SMX ISRAEL• Add keywords• Effective use of ‘Broad’• Ad extensions• Languages, countries, devices• Increase bids for higher position• Look outside Google
    • Search – Campaign Challenges SMX ISRAEL• Search campaigns harder to scale (QS) - So long-tail
    • Summary: Mixing & Scaling SMX ISRAEL•An effective mix of retargeting, search & display is a must!•Scaling-up can be a challenge•So use tools to help you!
    • Thank You! SMX ISRAEL 1. Visit our stand today 2. Sign up for a FREE account 3. Chance to win a NEXUS 7! www.adcore.com