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Omri brill   smx israel final
Omri brill   smx israel final
Omri brill   smx israel final
Omri brill   smx israel final
Omri brill   smx israel final
Omri brill   smx israel final
Omri brill   smx israel final
Omri brill   smx israel final
Omri brill   smx israel final
Omri brill   smx israel final
Omri brill   smx israel final
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Omri brill smx israel final

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  • 1. SMX ISRAELMixing Retargeting, Search & DisplayCampaignsTips & Challenges for ScalingOmri BrillCEO, Podium Advertising Technologies
  • 2. How to mix? SMX ISRAEL Search Display Retargeting When? Always Mainly leads Always Effectiveness High Mid High Reach Mid High Low
  • 3. How to mix? SMX ISRAEL Search Display Retargeting When? Always Mainly leads Always Effectiveness High Mid High Reach Mid High Low e-Commerce 80% 10% 10% Lead Generation 30% 60% 10%
  • 4. Retargeting – Scaling Up! SMX ISRAEL• Cookie Duration• Cross-retargeting• ‘Similar Audience’• Increase bidding
  • 5. Retargeting – Success! SMX ISRAEL
  • 6. Display – Tips for Scaling SMX ISRAEL•Add keywords, topics, placements etc.•Banner / text Ads / video•Ad extensions (are now supported!)
  • 7. Display - Campaign Challenges SMX ISRAEL Campaign 1 Client 1 Campaign 2 Client 2 Campaign 3 Client 1
  • 8. Search – Tips for Scaling SMX ISRAEL• Add keywords• Effective use of ‘Broad’• Ad extensions• Languages, countries, devices• Increase bids for higher position• Look outside Google
  • 9. Search – Campaign Challenges SMX ISRAEL• Search campaigns harder to scale (QS) - So long-tail
  • 10. Summary: Mixing & Scaling SMX ISRAEL•An effective mix of retargeting, search & display is a must!•Scaling-up can be a challenge•So use tools to help you!
  • 11. Thank You! SMX ISRAEL 1. Visit our stand today 2. Sign up for a FREE account 3. Chance to win a NEXUS 7! www.adcore.com

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