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Omri brill smx israel final

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  • 1. SMX ISRAELMixing Retargeting, Search & DisplayCampaignsTips & Challenges for ScalingOmri BrillCEO, Podium Advertising Technologies
  • 2. How to mix? SMX ISRAEL Search Display Retargeting When? Always Mainly leads Always Effectiveness High Mid High Reach Mid High Low
  • 3. How to mix? SMX ISRAEL Search Display Retargeting When? Always Mainly leads Always Effectiveness High Mid High Reach Mid High Low e-Commerce 80% 10% 10% Lead Generation 30% 60% 10%
  • 4. Retargeting – Scaling Up! SMX ISRAEL• Cookie Duration• Cross-retargeting• ‘Similar Audience’• Increase bidding
  • 5. Retargeting – Success! SMX ISRAEL
  • 6. Display – Tips for Scaling SMX ISRAEL•Add keywords, topics, placements etc.•Banner / text Ads / video•Ad extensions (are now supported!)
  • 7. Display - Campaign Challenges SMX ISRAEL Campaign 1 Client 1 Campaign 2 Client 2 Campaign 3 Client 1
  • 8. Search – Tips for Scaling SMX ISRAEL• Add keywords• Effective use of ‘Broad’• Ad extensions• Languages, countries, devices• Increase bids for higher position• Look outside Google
  • 9. Search – Campaign Challenges SMX ISRAEL• Search campaigns harder to scale (QS) - So long-tail
  • 10. Summary: Mixing & Scaling SMX ISRAEL•An effective mix of retargeting, search & display is a must!•Scaling-up can be a challenge•So use tools to help you!
  • 11. Thank You! SMX ISRAEL 1. Visit our stand today 2. Sign up for a FREE account 3. Chance to win a NEXUS 7! www.adcore.com