Ofer dascalu link buying - smx jan 2012 v2.7

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Ofer dascalu link buying - smx jan 2012 v2.7

  1. 1. Link Buying Is it (still) working?Ofer DascaluFounder & CEO, WiseImpactofer@wiseimpact.com
  2. 2. Highly Controversial Subject• Is being used for many years (and still kicking)• Whether you like it or not, approve or disapprove - it exists and many site owners are still using it• Buying links that are search engine friendly is against Google TOS• If buying links was ineffective, it probably wouldn’t be against Google TOS• I will present the practice then let you decide for yourself 2
  3. 3. Understanding howbuying backlinkscan producepositive andnegative results isan imperative part 3
  4. 4. Google Caught Buying Paid Links Again Jan 3, 2012, by Barry Schwartz http://www.seroundtable.com/google-caught-for-paid-links-14539.htmlGoogle’s Chrome Page No Longer RanksFor “Browser” After Sponsored PostPenaltyJan 3, 2012, by Danny Sullivanhttp://searchengineland.com/google-chrome-page-will-have-pagerank-reduced-due-to-sponsored-posts-106551 4
  5. 5. There are many waysto get backlinks toyour website… Thereis no one tactic. 5
  6. 6. Are we partners?I wish we werepartners !!! 6
  7. 7. To Buy or not to Buy? It Depends…• What is your industry?• How well established are your competitors?• Do your competitors buy links?• What is your marketing budget?• Are you willing to take the risk?• How heavily does your business rely on search traffic?• What are your real alternatives? 7
  8. 8. How to Locate Opportunities• Its an entire industry on its own• Analyze your competitors’ backlinks• Contact link brokers and SEO agencies• “Google” relevant forums, look for sellers posts and also publish a buyer post (never write your site name)• Facebook, LinkedIn & Twitter are goldmines 8
  9. 9. Is it a buyersor sellersmarket? Buyers !!! 9
  10. 10. How to Evaluate an Offer• Use common sense, be smart and carefully evaluate each opportunity• Look for real sites – meaning, real content that attracts real visitors. Be wary of fake sites whose sole purpose is selling links• Be carful of SEs’ honey pots• Be carful from PR scams, they are everywhere 10
  11. 11. How to Evaluate an Offer (cont.) Very important: stay away from link networks and link farms 11
  12. 12. How to Evaluate an Offer (cont.)• Evaluate the whole site not just a page, make sure a few pages have PR• Avoid pages with more than 10 outgoing links• Check how the seller site got its backlinks• Focus on your niche, and truly seek relevance• Don’t move too fast – develop a long term link buying text based advertising strategy 12
  13. 13. For sure it will notlast forever !!! Are you joining the party? 13
  14. 14. Thank You for Listening Q&AOfer DascaluFounder & CEO, WiseImpactofer@wiseimpact.com 14

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