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Miriam Schwab Social is seo


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  • I was going to talk about the growing importance of social media marketing for SEO, and how people should take lessons from the SEO playbook when doing social marketing.
  • And then SPYW (spew - what a name) was born. SPYW takes the social SEO equation to a whole new level, but not necessarily in a good way, so I felt the need to rant. Hold on to your hats.
  • Feb. 2011
  • Read further and you’ll see that Google has moved from twitter and flickr to Google+ and Picasa.
  • Transcript

    • 1. It’s time to treat social marketing like SEO SMX Israel 2012 January 15, 2012, Jerusalem By: Miriam Schwab Follow me: @miriamschwab Follow me! @miriamschwab
    • 2. SPYW(pronounced spew) Follow me! @miriamschwab
    • 3. Page: Social me, baby! Follow me! @miriamschwab
    • 4. Follow me! @miriamschwab
    • 5. But what about “Social Search”• SEOmoz study in August 2010: ”internal links with a tweet that gets 3 or more RTs, will help in increasing the time and rate at which they get indexed.” Follow me! @miriamschwab
    • 6. Update to Social Search, Feb. 2011:“First, social search results will nowbe mixed throughout your resultsbased on their relevance…you’llstart seeing more from people likeco-workers and friends.” Follow me! @miriamschwab
    • 7. “Second, we’ve made SocialSearch more comprehensive byadding notes for links peoplehave shared on Twitter and othersites. In the past, we’d show youresults people created and linkedthrough their Google profiles.Now, if someone you’reconnected to has publicly shareda link, we may show that link inyour results…”Source: Follow me! @miriamschwab
    • 8. 1. Personal Results, which enable you to find information just for you, such as Google+ photos and posts…;2. Profiles in Search, both in autocomplete and results, which SPYW enable you to immediately find people you’re close to or might be interested in following; and,3. People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest…Source: @miriamschwab Follow me!
    • 9. Follow me! @miriamschwab
    • 10. Google: but we can’t access your social info! Poor us.1. See above.2. What is this: Follow me! @miriamschwab
    • 11. Google Dashboard Follow me! @miriamschwab
    • 12. Follow me! @miriamschwab
    • 13. Follow me! @miriamschwab
    • 14. Follow me! @miriamschwab
    • 15. Facebook: 24,873 fans Twitter: 16,826Google+ followersgets 3rdplace Google+: 1214 have DA in circles Follow me! @miriamschwab
    • 16. Follow me! @miriamschwab
    • 17. Follow me! @miriamschwab
    • 18. Follow me! @miriamschwab
    • 19. Follow me! @miriamschwab
    • 20. Connect your site to Google+1. Add to <head>: <link href="{plusPa geUrl}" rel="publisher" />2. Link from site to Page with rel=publisher3. Google Badge – like Facebook Page box. Use the configuration tool Follow me! @miriamschwab
    • 21. Follow me! @miriamschwab
    • 22. Use photos in creative way Follow me! @miriamschwab
    • 23. Save your searches Follow me! @miriamschwab
    • 24. Figure out a way to add value on Google+ Follow me! @miriamschwab
    • 25. illuminea ▪ ▪ available at! Follow me! @miriamschwab