Your SlideShare is downloading. ×
Google Analytics for PPC     January 6, 2013, Jerusalem      By: Menucha ZimmermanFollow us: facebook.com/illuminea       ...
What’s The Difference?               Follow us! facebook.com/illuminea
ContextPutting the right context in place                        Follow us! facebook.com/illuminea
Context for Google Analytics:       Mass of Data      Segmentation      Custom Reports                   Follow us! facebo...
MASS OF DATA          Follow us! facebook.com/illuminea
First View in Google Analytics                    Follow us! facebook.com/illuminea
Google Analytics is a Data Puke                    Follow us! facebook.com/illuminea
First View in Google Analytics                    Follow us! facebook.com/illuminea
SEGMENTATION         Follow us! facebook.com/illuminea
Dimensions vs. Metrics                Follow us! facebook.com/illuminea
Follow us! facebook.com/illuminea
CUSTOM REPORTS They’re like StandardReporting…just better                Follow us! facebook.com/illuminea
Custom Reports           Follow us! facebook.com/illuminea
Standard Report            Follow us! facebook.com/illuminea
Three Favorite Custom Reports:1.   Organic Keyword Revenue2.   PPC Matched Search Query3.   AdWords Campaign Performance  ...
Organic Keyword Revenue               Follow us! facebook.com/illuminea
PPC Matched Query Report                Follow us! facebook.com/illuminea
AdWords Campaign Performance                  Follow us! facebook.com/illuminea
Context for Google Analytics: 1. Understand 2. Segment 3. Analyze                   Follow us! facebook.com/illuminea
Fav PPC Custom Reports• Organic Keyword Revenue  – http://illum.in/UfAHou• PPC Matched Search Query  – http://illum.in/Ux2...
IllumineaMenucha@illuminea.comhttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSl...
Upcoming SlideShare
Loading in...5
×

Menucha zimmerman smx 2013 presentation new

338

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
338
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Menucha zimmerman smx 2013 presentation new"

  1. 1. Google Analytics for PPC January 6, 2013, Jerusalem By: Menucha ZimmermanFollow us: facebook.com/illuminea Follow us! facebook.com/illuminea
  2. 2. What’s The Difference? Follow us! facebook.com/illuminea
  3. 3. ContextPutting the right context in place Follow us! facebook.com/illuminea
  4. 4. Context for Google Analytics: Mass of Data Segmentation Custom Reports Follow us! facebook.com/illuminea
  5. 5. MASS OF DATA Follow us! facebook.com/illuminea
  6. 6. First View in Google Analytics Follow us! facebook.com/illuminea
  7. 7. Google Analytics is a Data Puke Follow us! facebook.com/illuminea
  8. 8. First View in Google Analytics Follow us! facebook.com/illuminea
  9. 9. SEGMENTATION Follow us! facebook.com/illuminea
  10. 10. Dimensions vs. Metrics Follow us! facebook.com/illuminea
  11. 11. Follow us! facebook.com/illuminea
  12. 12. CUSTOM REPORTS They’re like StandardReporting…just better Follow us! facebook.com/illuminea
  13. 13. Custom Reports Follow us! facebook.com/illuminea
  14. 14. Standard Report Follow us! facebook.com/illuminea
  15. 15. Three Favorite Custom Reports:1. Organic Keyword Revenue2. PPC Matched Search Query3. AdWords Campaign Performance Follow us! facebook.com/illuminea
  16. 16. Organic Keyword Revenue Follow us! facebook.com/illuminea
  17. 17. PPC Matched Query Report Follow us! facebook.com/illuminea
  18. 18. AdWords Campaign Performance Follow us! facebook.com/illuminea
  19. 19. Context for Google Analytics: 1. Understand 2. Segment 3. Analyze Follow us! facebook.com/illuminea
  20. 20. Fav PPC Custom Reports• Organic Keyword Revenue – http://illum.in/UfAHou• PPC Matched Search Query – http://illum.in/Ux2fs7• AdWords Campaign Performance – http://illum.in/Ucq0EG Follow us! facebook.com/illuminea
  21. 21. IllumineaMenucha@illuminea.comhttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at http://illum.in/ourpresentationsTHANKS! Follow us! facebook.com/illuminea

×