Your SlideShare is downloading. ×
  • Like
  • Save
Menucha zimmerman smx 2013 presentation new
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Menucha zimmerman smx 2013 presentation new

  • 301 views
Published

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
301
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Google Analytics for PPC January 6, 2013, Jerusalem By: Menucha ZimmermanFollow us: facebook.com/illuminea Follow us! facebook.com/illuminea
  • 2. What’s The Difference? Follow us! facebook.com/illuminea
  • 3. ContextPutting the right context in place Follow us! facebook.com/illuminea
  • 4. Context for Google Analytics: Mass of Data Segmentation Custom Reports Follow us! facebook.com/illuminea
  • 5. MASS OF DATA Follow us! facebook.com/illuminea
  • 6. First View in Google Analytics Follow us! facebook.com/illuminea
  • 7. Google Analytics is a Data Puke Follow us! facebook.com/illuminea
  • 8. First View in Google Analytics Follow us! facebook.com/illuminea
  • 9. SEGMENTATION Follow us! facebook.com/illuminea
  • 10. Dimensions vs. Metrics Follow us! facebook.com/illuminea
  • 11. Follow us! facebook.com/illuminea
  • 12. CUSTOM REPORTS They’re like StandardReporting…just better Follow us! facebook.com/illuminea
  • 13. Custom Reports Follow us! facebook.com/illuminea
  • 14. Standard Report Follow us! facebook.com/illuminea
  • 15. Three Favorite Custom Reports:1. Organic Keyword Revenue2. PPC Matched Search Query3. AdWords Campaign Performance Follow us! facebook.com/illuminea
  • 16. Organic Keyword Revenue Follow us! facebook.com/illuminea
  • 17. PPC Matched Query Report Follow us! facebook.com/illuminea
  • 18. AdWords Campaign Performance Follow us! facebook.com/illuminea
  • 19. Context for Google Analytics: 1. Understand 2. Segment 3. Analyze Follow us! facebook.com/illuminea
  • 20. Fav PPC Custom Reports• Organic Keyword Revenue – http://illum.in/UfAHou• PPC Matched Search Query – http://illum.in/Ux2fs7• AdWords Campaign Performance – http://illum.in/Ucq0EG Follow us! facebook.com/illuminea
  • 21. IllumineaMenucha@illuminea.comhttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at http://illum.in/ourpresentationsTHANKS! Follow us! facebook.com/illuminea