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Menucha zimmerman smx 2013 presentation new

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  • 1. Google Analytics for PPC January 6, 2013, Jerusalem By: Menucha ZimmermanFollow us: facebook.com/illuminea Follow us! facebook.com/illuminea
  • 2. What’s The Difference? Follow us! facebook.com/illuminea
  • 3. ContextPutting the right context in place Follow us! facebook.com/illuminea
  • 4. Context for Google Analytics: Mass of Data Segmentation Custom Reports Follow us! facebook.com/illuminea
  • 5. MASS OF DATA Follow us! facebook.com/illuminea
  • 6. First View in Google Analytics Follow us! facebook.com/illuminea
  • 7. Google Analytics is a Data Puke Follow us! facebook.com/illuminea
  • 8. First View in Google Analytics Follow us! facebook.com/illuminea
  • 9. SEGMENTATION Follow us! facebook.com/illuminea
  • 10. Dimensions vs. Metrics Follow us! facebook.com/illuminea
  • 11. Follow us! facebook.com/illuminea
  • 12. CUSTOM REPORTS They’re like StandardReporting…just better Follow us! facebook.com/illuminea
  • 13. Custom Reports Follow us! facebook.com/illuminea
  • 14. Standard Report Follow us! facebook.com/illuminea
  • 15. Three Favorite Custom Reports:1. Organic Keyword Revenue2. PPC Matched Search Query3. AdWords Campaign Performance Follow us! facebook.com/illuminea
  • 16. Organic Keyword Revenue Follow us! facebook.com/illuminea
  • 17. PPC Matched Query Report Follow us! facebook.com/illuminea
  • 18. AdWords Campaign Performance Follow us! facebook.com/illuminea
  • 19. Context for Google Analytics: 1. Understand 2. Segment 3. Analyze Follow us! facebook.com/illuminea
  • 20. Fav PPC Custom Reports• Organic Keyword Revenue – http://illum.in/UfAHou• PPC Matched Search Query – http://illum.in/Ux2fs7• AdWords Campaign Performance – http://illum.in/Ucq0EG Follow us! facebook.com/illuminea
  • 21. IllumineaMenucha@illuminea.comhttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at http://illum.in/ourpresentationsTHANKS! Follow us! facebook.com/illuminea