Menachem rosenbaum long tail link buildingPresentation Transcript
Long Tail Link Building A.P. (After Panda)
Phrases that contain more than just your target phrases and/or brand name
Graph Usually presented as visits Phrases
“ 20% of the queries Google receives each day are ones we haven’t seen in at least 90 days, if at all? “
Inside AdWords November 11, 2008
“ 30% of search is 4+ words”
Hitwise October 2011
Keyword Combination that no tool will give you
Support for Main Phrases
Full Long Tail Graph 100% of Organic Traffic
75% of traffic not in Graph 25% of Organic Traffic
On what to Focus?
Conversion by Phrase Length #2
What does this have to do with Link Building? Panda Food Hair/Fur Clothes Toys sunny side up panda breakfast adding spots to panda dye high heel panda shoes panda pancakes breakfast special removing panda spots brush panda booties B.P.
A.P. panda pancakes breakfast special removing panda spots brush panda booties Panda Food Hair/Fur Clothes Toys sunny side up panda breakfast adding spots to panda dye high heel panda shoes
Long tail Link Tactics Quick, Easy & Scalable
Web 2.0 platforms
Finding long tail anchor text
Google - Related
Bing Related Searches
Google Keyword tool – Low competition
Stop creating high volume / low quality content.
Build links with long-tail anchor text into quality pages.
Main phrases + 2 words = best conversion rate.
Links to deeper pages strengthen your head terms.
You Can Change the Head Old Target Phrase Bonus Slide