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Menachem rosenbaum long tail link building

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Transcript

  • 1. Long Tail Link Building A.P. (After Panda)
  • 2. What?!
    • Phrases that contain more than just your target phrases and/or brand name
    Graph Usually presented as visits Phrases
  • 3. Why?
    • “ 20% of the queries Google receives each day are ones we haven’t seen in at least 90 days, if at all? “
    • Inside AdWords November 11, 2008
    • “ 30% of search is 4+ words”
    • Hitwise October 2011
    • Less Competition
    • Keyword Combination that no tool will give you
    • Support for Main Phrases
  • 4. Full Long Tail Graph 100% of Organic Traffic
  • 5. 75% of traffic not in Graph 25% of Organic Traffic
  • 6. On what to Focus?
  • 7. Conversion by Phrase Length #2
  • 8. What does this have to do with Link Building? Panda Food Hair/Fur Clothes Toys sunny side up panda breakfast adding spots to panda dye high heel panda shoes panda pancakes breakfast special removing panda spots brush panda booties B.P.
  • 9. A.P. panda pancakes breakfast special removing panda spots brush panda booties Panda Food Hair/Fur Clothes Toys sunny side up panda breakfast adding spots to panda dye high heel panda shoes
  • 10. Long tail Link Tactics Quick, Easy & Scalable
    • Social bookmarks
    • Press Releases
    • Guest Blogging
    • Forums
    • Q&A sites
    • Web 2.0 platforms
  • 11. Finding long tail anchor text
    • Analytics
    • Google suggest
    • Google - Related
    • Yahoo Suggest
    • Bing Related Searches
    • Google Keyword tool – Low competition
  • 12. Takeaways
    • Stop creating high volume / low quality content.
    • Build links with long-tail anchor text into quality pages.
    • Main phrases + 2 words = best conversion rate.
    • Links to deeper pages strengthen your head terms.
  • 13. You Can Change the Head Old Target Phrase Bonus Slide
  • 14.
    • Thank You
      • Menachem Rosenbaum- SEO Consultant
      • Matan Media – http://MatanMedia.com
      • Email - menachem@matanmedia.com