Long Tail Link Building A.P. (After Panda)
What?! <ul><li>Phrases that contain more than just your target phrases and/or brand name </li></ul>Graph Usually presented...
Why? <ul><li>“ 20% of the queries Google receives each day are ones we haven’t seen in at least 90 days, if at all? “ </li...
Full Long Tail Graph 100% of Organic Traffic
75% of traffic not in Graph 25% of Organic Traffic
On what to Focus?
Conversion by Phrase Length #2
What does this have to do with Link Building? Panda Food Hair/Fur Clothes Toys sunny side up panda breakfast adding spots ...
A.P. panda pancakes breakfast special removing panda spots brush panda booties Panda Food Hair/Fur Clothes Toys sunny side...
Long tail Link Tactics Quick, Easy & Scalable <ul><li>Social bookmarks </li></ul><ul><li>Press Releases </li></ul><ul><li>...
Finding long tail anchor text <ul><li>Analytics </li></ul><ul><li>Google suggest </li></ul><ul><li>Google - Related </li><...
Takeaways <ul><li>Stop creating high volume / low quality content. </li></ul><ul><li>Build links with long-tail anchor tex...
You Can Change the Head Old Target Phrase Bonus Slide
<ul><li>Thank You </li></ul><ul><ul><li>Menachem Rosenbaum- SEO Consultant </li></ul></ul><ul><ul><li>Matan Media –  http:...
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Menachem rosenbaum long tail link building

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Menachem rosenbaum long tail link building

  1. 1. Long Tail Link Building A.P. (After Panda)
  2. 2. What?! <ul><li>Phrases that contain more than just your target phrases and/or brand name </li></ul>Graph Usually presented as visits Phrases
  3. 3. Why? <ul><li>“ 20% of the queries Google receives each day are ones we haven’t seen in at least 90 days, if at all? “ </li></ul><ul><li>Inside AdWords November 11, 2008 </li></ul><ul><li>“ 30% of search is 4+ words” </li></ul><ul><li>Hitwise October 2011 </li></ul><ul><li>Less Competition </li></ul><ul><li>Keyword Combination that no tool will give you </li></ul><ul><li>Support for Main Phrases </li></ul>
  4. 4. Full Long Tail Graph 100% of Organic Traffic
  5. 5. 75% of traffic not in Graph 25% of Organic Traffic
  6. 6. On what to Focus?
  7. 7. Conversion by Phrase Length #2
  8. 8. What does this have to do with Link Building? Panda Food Hair/Fur Clothes Toys sunny side up panda breakfast adding spots to panda dye high heel panda shoes panda pancakes breakfast special removing panda spots brush panda booties B.P.
  9. 9. A.P. panda pancakes breakfast special removing panda spots brush panda booties Panda Food Hair/Fur Clothes Toys sunny side up panda breakfast adding spots to panda dye high heel panda shoes
  10. 10. Long tail Link Tactics Quick, Easy & Scalable <ul><li>Social bookmarks </li></ul><ul><li>Press Releases </li></ul><ul><li>Guest Blogging </li></ul><ul><li>Forums </li></ul><ul><li>Q&A sites </li></ul><ul><li>Web 2.0 platforms </li></ul>
  11. 11. Finding long tail anchor text <ul><li>Analytics </li></ul><ul><li>Google suggest </li></ul><ul><li>Google - Related </li></ul><ul><li>Yahoo Suggest </li></ul><ul><li>Bing Related Searches </li></ul><ul><li>Google Keyword tool – Low competition </li></ul>
  12. 12. Takeaways <ul><li>Stop creating high volume / low quality content. </li></ul><ul><li>Build links with long-tail anchor text into quality pages. </li></ul><ul><li>Main phrases + 2 words = best conversion rate. </li></ul><ul><li>Links to deeper pages strengthen your head terms. </li></ul>
  13. 13. You Can Change the Head Old Target Phrase Bonus Slide
  14. 14. <ul><li>Thank You </li></ul><ul><ul><li>Menachem Rosenbaum- SEO Consultant </li></ul></ul><ul><ul><li>Matan Media – http://MatanMedia.com </li></ul></ul><ul><ul><li>Email - menachem@matanmedia.com </li></ul></ul>
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