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Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck
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Marty weintraub 5 smx-israel-aim clear®-fb-subscription-deck

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  • There’s been a lot of discussion recently regarding the viability of Facebook as a marketing channel. Everything has been challenged, from FB Ads to the value of Likes. Most of it is bunk, the same way soothsayers have been saying that SEO is dead, for years and years. #Snooze. There are no crappy channels, only crappy marketers. We say say sh_t different day. Facebook is yet another in a generational cavalcade of subscription marketing models. Newsgroups were the first subscription model, back in the nineties. Email emerged as a primary subscription mechanism at the same time. Listserves, newsletters, AOL Messenger, MySpace, Digg, Del.ico.uc, StumbleUpon, Reddit, Facebook, Twitter, Pinterest are all somehow subscription models. Sure, they all have their quirks and features. Still: User A somehow follows User B. User B can therefore broadcast to User A. User B, upon receipt of the blast either takes an action…or not. Studying Facebook marketing in the subscription model and finding the metrics in FB to truly measure ROI, yields what we consider to be one of the secrets of measuring Facebook. We’ll also introduce a new social marketing metric, “Community Focus Score,” which does an excellent job of grading the quality of your community’s subscription list. In this case the “List” at hand is a pot of Facebook Likes you’ve either earned and purchased well (or not). Are your FB friends valuable? to be one of the secrets of measuring Facebook. We’ll also introduce a new social marketing metric, This “Community Focus Score” gives marketers insightful ammunition even the most stuffy brands seem to understand.
  • Post on your blog
  • Drives ~16% Exposure, post 5X-7X weekly
  • Upper part drives traffic to FB page, lower to wall.
  • Sponsored Stories
  • There’s been a lot of discussion recently regarding the viability of Facebook as a marketing channel. Everything has been challenged, from FB Ads to the value of Likes. Most of it is bunk, the same way soothsayers have been saying that SEO is dead, for years and years. #Snooze. There are no crappy channels, only crappy marketers. We say say sh_t different day. Facebook is yet another in a generational cavalcade of subscription marketing models. Newsgroups were the first subscription model, back in the nineties. Email emerged as a primary subscription mechanism at the same time. Listserves, newsletters, AOL Messenger, MySpace, Digg, Del.ico.uc, StumbleUpon, Reddit, Facebook, Twitter, Pinterest are all somehow subscription models. Sure, they all have their quirks and features. Still: User A somehow follows User B. User B can therefore broadcast to User A. User B, upon receipt of the blast either takes an action…or not. Studying Facebook marketing in the subscription model and finding the metrics in FB to truly measure ROI, yields what we consider to be one of the secrets of measuring Facebook. We’ll also introduce a new social marketing metric, “Community Focus Score,” which does an excellent job of grading the quality of your community’s subscription list. In this case the “List” at hand is a pot of Facebook Likes you’ve either earned and purchased well (or not). Are your FB friends valuable? to be one of the secrets of measuring Facebook. We’ll also introduce a new social marketing metric, This “Community Focus Score” gives marketers insightful ammunition even the most stuffy brands seem to understand.
  • Transcript

    • 1. Dominate Facebook With Your Content StrategyMarty Weintraub, CEO@aimClear
    • 2. Dominate Facebook With Your Content StrategyMarty Weintraub, CEO@aimClear
    • 3. Dominate, Really?• KPI Traffic To Your Site• Focused Likes, Reasonable Avg. Cost• KPI Conversion, Before, During & After• Measurable Community Psychographics• Ongoing List Marketing That Pays• Gradually Lowered Costs• Your FB Sucks-O-Meter, FIXED!• Always Works, Totally Predictable
    • 4. Blog Post WallOrganic Traffic Paid Organic
    • 5. Blog Designs Wall PostPosty Content Properly
    • 6. Package Post On Brand Page
    • 7. Becomes Targeted Page Post FB Ad
    • 8. Cost Per Like $5.30CPC Site Traffic $1.20Total Actions $.92
    • 9. Let’s Talk
    • 10. Sponsored Stories Amplify Friends Of Friend
    • 11. Cost Per Like $1.31Total Actions $.59
    • 12. Traffic’s ROI You Ask?
    • 13. Use FB Ads Tool To Do First &Second Degree Of Separation Demographic Research
    • 14. What Is Community Density Analysis?
    • 15. 1st Degree Dominance Ultimately Easy To Predict Costs Early
    • 16. Distribution Dominance• Blog Post, Solid OG, ~16% Exposure, post 5X-7X weekly• Package On Wall• 3%-5% Organic CTR, In-Community• Targeted Page Post Ad Bid High, CPC• Targeted Page Like Sponsored Story• Targeted Page Post Like Sponsored Story Optional• Measure KPIs & Community Focus• Rinse, Repeat
    • 17. Media “Likes”
    • 18. Thank You!Marty Weintraub, CEO@aimClear

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