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Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
Irish wonder automated content smx israel
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Irish wonder automated content smx israel

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Transcript

  • 1. Automated Content GenerationCommon Misconceptions SMX Israel, January 2013, @irishwonder
  • 2. From Endangered Species to Cruel Beasts May 2010
  • 3. Content Can Harm You
  • 4. Content Can Harm You o Duplicate content o Thin content o Low quality content
  • 5. Traditional Sources of Content • Create yourself • Hire an inhouse copywriter • Outsource • Steal– not an option because Panda will not like it!
  • 6. Oh the Pain… • Labour intensive • Costly • Poorly scalable INTENTION
  • 7. Alternative Approach? Automate it!
  • 8. But Isn’t It a No-No???
  • 9. OH THE MISCONCEPTIONS… Here They Come
  • 10. Automated Content Misconceptionso Spun content = low quality and unreadableo Spun content = fasto No legitimate applicationso Automated content is dead after Panda
  • 11. Spinning Content Google’s example…Source: http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html
  • 12. Spinning Content… vs properly spun text
  • 13. Automated Content Misconceptions Spun content = low quality and unreadableo Spun content = fasto No legitimate applicationso Automated content is dead after Panda
  • 14. Spinning Properly Is a Time Consuming Process
  • 15. The Time It TakesGoogle’s example: Properly spun content:• About 5 minutes • Up to a week• No human • Several people intervention working on a project• No editing or (writers and editors) proofreading before • Proofread before the spinning software run
  • 16. Automated Content Misconceptions Spun content = low quality and unreadable Spun content = fasto No legitimate applicationso Automated content is dead after Panda
  • 17. Legitimate Applications• Varied descriptions in directories, social profiles, bookmarking sites• Ideas on how to say the same thing in different ways• Varying your anchor texts• Varying your social mentions
  • 18. Example: Guest posting
  • 19. Example: Guest posting
  • 20. …Busted, I’m afraid
  • 21. …While a simple spin could do the trick
  • 22. Automated Content Misconceptions Spun content = low quality and unreadable Spun content = fast No legitimate applicationso Automated content is dead after Panda
  • 23. Automated Content: The New Journalism?“…transform data intostories that areindistinguishable fromthose authored bypeople”
  • 24. Automated Content: Beyond Text
  • 25. Automated Content: Beyond Text
  • 26. Automated Content: Beyond Text
  • 27. Automated Content by Any Other Name• Mashups• RSS feeds syndication• Tickers• Real-time data updates• Content curation
  • 28. Automated Content Misconceptions Spun content = low quality and unreadable Spun content = fast No legitimate applications Automated content is dead after Panda
  • 29. Additional Readingo NYTimes on automated storywriting: http://www.nytimes.com/2011/09/11/business/computer-generated- articles-are-gaining-traction.htmlo Autogenerated papers that passed human review: http://pdos.csail.mit.edu/scigen/#exampleso Content curation for education: http://www.mindomo.com/mindmap/content-curation-for-education- and-learning-robin-good-emerge2012- 98ccaad217074a07b9bff8b76effab8eo Blackhat ways to scale content creation http://www.irishwonder.syndk8.co.uk/2012/11/03/ways-to-scale- content-creation/
  • 30. Image Credits1. http://worldwildlife.org/2. http://vilsevals-biggirlbigworld.blogspot.com3. http://www.flickr.com/photos/colinangusmackay/70982269/4. http://www.mediaindigena.com5. http://dl.kr.org/dig/6. http://www.health.com/7. http://www.ilfusion.com/8. http://blog.badonlinedates.com/9. http://www.fanpop.com10. http://depositphotos.com11. http://www.narrativescience.com/
  • 31. Questions?Feel free to get in touch!Me:SEO consultant at irishwonder.com, CMO of ContentMango• info@irishwonder.com• Twitter: @irishwonder• Facebook: http://www.facebook.com/irishwonder• LinkedIn: linkedin.com/in/irishwonderContentMango:http://www.contentmango.cominfo@contentmango.com

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