Irish wonder automated content smx israel

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  • 1. Automated Content GenerationCommon Misconceptions SMX Israel, January 2013, @irishwonder
  • 2. From Endangered Species to Cruel Beasts May 2010
  • 3. Content Can Harm You
  • 4. Content Can Harm You o Duplicate content o Thin content o Low quality content
  • 5. Traditional Sources of Content • Create yourself • Hire an inhouse copywriter • Outsource • Steal– not an option because Panda will not like it!
  • 6. Oh the Pain… • Labour intensive • Costly • Poorly scalable INTENTION
  • 7. Alternative Approach? Automate it!
  • 8. But Isn’t It a No-No???
  • 9. OH THE MISCONCEPTIONS… Here They Come
  • 10. Automated Content Misconceptionso Spun content = low quality and unreadableo Spun content = fasto No legitimate applicationso Automated content is dead after Panda
  • 11. Spinning Content Google’s example…Source: http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html
  • 12. Spinning Content… vs properly spun text
  • 13. Automated Content Misconceptions Spun content = low quality and unreadableo Spun content = fasto No legitimate applicationso Automated content is dead after Panda
  • 14. Spinning Properly Is a Time Consuming Process
  • 15. The Time It TakesGoogle’s example: Properly spun content:• About 5 minutes • Up to a week• No human • Several people intervention working on a project• No editing or (writers and editors) proofreading before • Proofread before the spinning software run
  • 16. Automated Content Misconceptions Spun content = low quality and unreadable Spun content = fasto No legitimate applicationso Automated content is dead after Panda
  • 17. Legitimate Applications• Varied descriptions in directories, social profiles, bookmarking sites• Ideas on how to say the same thing in different ways• Varying your anchor texts• Varying your social mentions
  • 18. Example: Guest posting
  • 19. Example: Guest posting
  • 20. …Busted, I’m afraid
  • 21. …While a simple spin could do the trick
  • 22. Automated Content Misconceptions Spun content = low quality and unreadable Spun content = fast No legitimate applicationso Automated content is dead after Panda
  • 23. Automated Content: The New Journalism?“…transform data intostories that areindistinguishable fromthose authored bypeople”
  • 24. Automated Content: Beyond Text
  • 25. Automated Content: Beyond Text
  • 26. Automated Content: Beyond Text
  • 27. Automated Content by Any Other Name• Mashups• RSS feeds syndication• Tickers• Real-time data updates• Content curation
  • 28. Automated Content Misconceptions Spun content = low quality and unreadable Spun content = fast No legitimate applications Automated content is dead after Panda
  • 29. Additional Readingo NYTimes on automated storywriting: http://www.nytimes.com/2011/09/11/business/computer-generated- articles-are-gaining-traction.htmlo Autogenerated papers that passed human review: http://pdos.csail.mit.edu/scigen/#exampleso Content curation for education: http://www.mindomo.com/mindmap/content-curation-for-education- and-learning-robin-good-emerge2012- 98ccaad217074a07b9bff8b76effab8eo Blackhat ways to scale content creation http://www.irishwonder.syndk8.co.uk/2012/11/03/ways-to-scale- content-creation/
  • 30. Image Credits1. http://worldwildlife.org/2. http://vilsevals-biggirlbigworld.blogspot.com3. http://www.flickr.com/photos/colinangusmackay/70982269/4. http://www.mediaindigena.com5. http://dl.kr.org/dig/6. http://www.health.com/7. http://www.ilfusion.com/8. http://blog.badonlinedates.com/9. http://www.fanpop.com10. http://depositphotos.com11. http://www.narrativescience.com/
  • 31. Questions?Feel free to get in touch!Me:SEO consultant at irishwonder.com, CMO of ContentMango• info@irishwonder.com• Twitter: @irishwonder• Facebook: http://www.facebook.com/irishwonder• LinkedIn: linkedin.com/in/irishwonderContentMango:http://www.contentmango.cominfo@contentmango.com