Gil Reich (@GilR)Managing GreatnessGOOGLE & ARTIFICIAL INTELLIGENCE
This presentation1. Google’s obsession with AI2. How it will change the way  we do internet marketing            Gil Reich...
April Fools, 2000           Gil Reich, Managing Greatness. @GilR   3
Try again            Gil Reich, Managing Greatness. @GilR   4
Google Glass           Gil Reich, Managing Greatness. @GilR   5
Watch out for that tree           Gil Reich, Managing Greatness. @GilR   6
In-store directions           Gil Reich, Managing Greatness. @GilR   7
A book?          Gil Reich, Managing Greatness. @GilR   8
Great for stalking           Gil Reich, Managing Greatness. @GilR   9
A few hours later           Gil Reich, Managing Greatness. @GilR   10
The perfect date for geeks           Gil Reich, Managing Greatness. @GilR   11
Quotes from ArtificialBrainsGoogle will fulfill itsmission only when itssearch engine is AI-complete. - Larry Page, May 20...
Larry’s obsessionEvery time I talk aboutGoogles future with LarryPage, he argues that it willbecome an artificialintellige...
Google X LabGoogle wants to be thebest in search. To reachthat goal Google wants tohave the worlds top AIresearch laborato...
Strong AI            Gil Reich, Managing Greatness. @GilR   15
Don’t panicHAL had a lot of information,could piece it together, couldrationalize it. Hopefully it wouldnever have a bug l...
The road to omniscience           Gil Reich, Managing Greatness. @GilR   17
The purring test           Gil Reich, Managing Greatness. @GilR   18
Calling all data In May 2010 I said that we weren’t using  Social Signals. Now we are. What we ended up doing is taking ...
User engagement           Gil Reich, Managing Greatness. @GilR   20
Social & knowledge graphs           Gil Reich, Managing Greatness. @GilR   21
Feeding the knowledge graph           Gil Reich, Managing Greatness. @GilR   22
Structured data           Gil Reich, Managing Greatness. @GilR   23
Document classifier   Government sites                           Scrapers   Wikipedia                           Thin Conte...
Does this make me look …           Gil Reich, Managing Greatness. @GilR   25
What’s in a name?           Gil Reich, Managing Greatness. @GilR   26
Correlation is causation           Gil Reich, Managing Greatness. @GilR   27
Footprint of a scraper           Gil Reich, Managing Greatness. @GilR   28
UGC tips If you can, fix:  Spelling  Capitalization  Punctuation Emoticons ?               Gil Reich, Managing Greatn...
Beware scalable solutions“If you bring industrial thinking to social, you’re   screwed” – Avinash Kaushik                 ...
Buying links?           Gil Reich, Managing Greatness. @GilR   31
SEO is the undeadSEO will probably be deadin 6 months. – Leo Laporte,PubCon 20113 points he missed:1. Backend is still sea...
Conclusion             Gil Reich, Managing Greatness. @GilR   33
Thriving with AI Be like a good site. Keywords -> Entity, Knowledge,  Social & Author Graphs. In its bones, Google is a...
If you missed anything …           Gil Reich, Managing Greatness. @GilR   35
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Gil reich seo_hal

  1. 1. Gil Reich (@GilR)Managing GreatnessGOOGLE & ARTIFICIAL INTELLIGENCE
  2. 2. This presentation1. Google’s obsession with AI2. How it will change the way we do internet marketing Gil Reich, Managing Greatness. @GilR 2
  3. 3. April Fools, 2000 Gil Reich, Managing Greatness. @GilR 3
  4. 4. Try again Gil Reich, Managing Greatness. @GilR 4
  5. 5. Google Glass Gil Reich, Managing Greatness. @GilR 5
  6. 6. Watch out for that tree Gil Reich, Managing Greatness. @GilR 6
  7. 7. In-store directions Gil Reich, Managing Greatness. @GilR 7
  8. 8. A book? Gil Reich, Managing Greatness. @GilR 8
  9. 9. Great for stalking Gil Reich, Managing Greatness. @GilR 9
  10. 10. A few hours later Gil Reich, Managing Greatness. @GilR 10
  11. 11. The perfect date for geeks Gil Reich, Managing Greatness. @GilR 11
  12. 12. Quotes from ArtificialBrainsGoogle will fulfill itsmission only when itssearch engine is AI-complete. - Larry Page, May 2002(The Big Switch, page 212) Gil Reich, Managing Greatness. @GilR 12
  13. 13. Larry’s obsessionEvery time I talk aboutGoogles future with LarryPage, he argues that it willbecome an artificialintelligence. - Steve Jurvetson, January2005 (source) Gil Reich, Managing Greatness. @GilR 13
  14. 14. Google X LabGoogle wants to be thebest in search. To reachthat goal Google wants tohave the worlds top AIresearch laboratory. - Googleinternal company paper, October 2006 (source) Gil Reich, Managing Greatness. @GilR 14
  15. 15. Strong AI Gil Reich, Managing Greatness. @GilR 15
  16. 16. Don’t panicHAL had a lot of information,could piece it together, couldrationalize it. Hopefully it wouldnever have a bug like HAL didwhere he killed the occupants ofthe spaceship. - Sergey Brin, November2002 (source) Gil Reich, Managing Greatness. @GilR 16
  17. 17. The road to omniscience Gil Reich, Managing Greatness. @GilR 17
  18. 18. The purring test Gil Reich, Managing Greatness. @GilR 18
  19. 19. Calling all data In May 2010 I said that we weren’t using Social Signals. Now we are. What we ended up doing is taking multiple data sources and intersecting them, so if one data source had a false negative, the others wouldn’t. Gil Reich, Managing Greatness. @GilR 19
  20. 20. User engagement Gil Reich, Managing Greatness. @GilR 20
  21. 21. Social & knowledge graphs Gil Reich, Managing Greatness. @GilR 21
  22. 22. Feeding the knowledge graph Gil Reich, Managing Greatness. @GilR 22
  23. 23. Structured data Gil Reich, Managing Greatness. @GilR 23
  24. 24. Document classifier Government sites Scrapers Wikipedia Thin Content New York Times Gil Reich, Managing Greatness. @GilR 24
  25. 25. Does this make me look … Gil Reich, Managing Greatness. @GilR 25
  26. 26. What’s in a name? Gil Reich, Managing Greatness. @GilR 26
  27. 27. Correlation is causation Gil Reich, Managing Greatness. @GilR 27
  28. 28. Footprint of a scraper Gil Reich, Managing Greatness. @GilR 28
  29. 29. UGC tips If you can, fix:  Spelling  Capitalization  Punctuation Emoticons ? Gil Reich, Managing Greatness. @GilR 29
  30. 30. Beware scalable solutions“If you bring industrial thinking to social, you’re screwed” – Avinash Kaushik Gil Reich, Managing Greatness. @GilR 30
  31. 31. Buying links? Gil Reich, Managing Greatness. @GilR 31
  32. 32. SEO is the undeadSEO will probably be deadin 6 months. – Leo Laporte,PubCon 20113 points he missed:1. Backend is still search / AI2. Google is an AI company3. SEOs’ influence will likely grow Gil Reich, Managing Greatness. @GilR 32
  33. 33. Conclusion Gil Reich, Managing Greatness. @GilR 33
  34. 34. Thriving with AI Be like a good site. Keywords -> Entity, Knowledge, Social & Author Graphs. In its bones, Google is an AI company; search is just a step on the path. Google & good SEOs are the undead. Gil Reich, Managing Greatness. @GilR 34
  35. 35. If you missed anything … Gil Reich, Managing Greatness. @GilR 35

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