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I converted from single to married.
Now I want to help others convert.
One Of These Things
Is Not Like The Others
1. Orbitz
2. Kayak
3. LowFares
4. Tripbase
Answer: Orbitz Is An SEO Landing Page (LP)
SEO LPs Don’t Convert Because Of:

1. Feeding GoogleBot
texttextexttexttexttexttextexttexttexttexttextexttexttexttexttextextte
texttextexttexttexttexttextexttexttexttexttextexttexttexttexttextextte
texttextexttexttexticlestexttexttextexttexttexttexttextexttexttext
texttextexttexttexttexttextexttexttexttexttextexttexttexttextexttexttex

2. Distracting users via navigation

=> Rankings Require Bad User Experience
The Double Page Technique




                Image via Uncrate.com
Features A PPC-LP-In-A-Lightbox On Top
And Your Normal SEO BotFood If Closed
Tactic 2:
  The Affiliate “Confirmation Step” ;)
• What do affiliates do?
• What if merchants’ lead generation LP sucks?
• How do you improve it?
Duplicate & Improve The Merchant’s LP
Step 2: Autofill The Merchant’s LP
Want to Invest In Or Co-Found
          The Next Jdate?
Discovering what the market needs – already
20+ research interviews… going to round 2.
• Gab.goldenberg@Gmail.com
• 052-598-0094
• COME TALK / GIVE ME YOUR CARD AFTER THE
  SESSION 

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Gab goldenberg-smxisrael-2012

  • 1. I converted from single to married. Now I want to help others convert.
  • 2. One Of These Things Is Not Like The Others
  • 7. Answer: Orbitz Is An SEO Landing Page (LP)
  • 8. SEO LPs Don’t Convert Because Of: 1. Feeding GoogleBot texttextexttexttexttexttextexttexttexttexttextexttexttexttexttextextte texttextexttexttexttexttextexttexttexttexttextexttexttexttexttextextte texttextexttexttexticlestexttexttextexttexttexttexttextexttexttext texttextexttexttexttexttextexttexttexttexttextexttexttexttextexttexttex 2. Distracting users via navigation => Rankings Require Bad User Experience
  • 9. The Double Page Technique Image via Uncrate.com
  • 11. And Your Normal SEO BotFood If Closed
  • 12. Tactic 2: The Affiliate “Confirmation Step” ;) • What do affiliates do? • What if merchants’ lead generation LP sucks? • How do you improve it?
  • 13. Duplicate & Improve The Merchant’s LP
  • 14. Step 2: Autofill The Merchant’s LP
  • 15. Want to Invest In Or Co-Found The Next Jdate? Discovering what the market needs – already 20+ research interviews… going to round 2. • Gab.goldenberg@Gmail.com • 052-598-0094 • COME TALK / GIVE ME YOUR CARD AFTER THE SESSION 