Eli feldblum universal for 2012Presentation Transcript
• Get Universal! • Video (with Sitemaps) • Images (with Sitemaps) • News (with Sitemaps) • Products (with Feed)• Embrace XML • That’s what those above feeds and sitemaps are.• Update Your Content • Google loves fresh content. • Especially fresh rich media.• Use Schema • Seriously. Do it now. You have some sort of internet- connected device with you. • There is a schema for everything.
20%25.0% Buyers per visitor vs video viewer20.0%15.0% 21% 22% 22%10.0% 22% 5.0% 21% Total Internet 0.0% Video Streamers
Video Users stay on the site longer,visit more pages and bounce less often
Page 1 Page 2
Video Sitemap mRSS SitemapVideo Sitemaps are just like regular XML Sitemaps:• Must be submitted or listed in Sitemap Index or Robots.txt file• Include New Tags: • Content, Player & Thumbnail Location • Title, Description, View Counts, Duration & Rating • Tags & Categories • Family-Friendly
Universal Search displays video results:• In batches on the first page. Up to 6 results in 10-result SERPs and up to 10results on larger SERPs. Those batches count as results. This is a major changefrom previous Universal Search behavior.• Integrated results from page 2 and on. Up to 8 results with playable thumbnailson each 10-result page.• Only when a sites uses a video sitemap or a mRSS file, and includes athumbnail• Only if the URL is not truncated – it must be less than 60 characters•Only if the video is family-friendly (as defined by you; don’t be too conservative)
• Universal Search Results are Regular Results that areinterpreted differently by Google• Regular SEO Applies – the page, not the video, must havegood on-page factors (title, URL, header) and off-page factors(backlinks)• Supplement Your Video with text, like transcripts, commentsand more• Multiple Paths of Navigation • Hierarchical: Category Sub-Category Your Video • Folksonomic: Tags, “People Who Liked,” Top in Category, Similar • Supplemental: Author, Publisher, Date