David mark occupy facebook

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David mark occupy facebook

  1. 1. Occupy Facebook Being Real with the Online Ecosystem
  2. 2. Who Are You?
  3. 3. Internet Marketer or…
  4. 4. an Activist.
  5. 5. “The world is in the midst of a revolution.“The world, we are told, is in the midst of a revolution.The new tools of social media have reinvented social activism.With Facebook and Twitter and the like, the traditional relationship betweenpolitical authority and popular will has been upended,making it easier for the powerless to collaborate, coordinate,and give voice to their concerns.” -Malcolm Gladwell, The New Yorker Oct. 2010
  6. 6. Facebook Activism = Money
  7. 7. Caused Based Facebook Campaigns Everybody believes in something! • Decide on your Target Audience • Learn what inspires them • Build focused ads around the cause which fires them up
  8. 8. In Action
  9. 9. Our Targets
  10. 10. The Cause?
  11. 11. Save the Shire is a non-profit organization trying to spreadawareness about the growing atrocities taking place in theShire.
  12. 12. The LaunchWe launched our ad on Dec. 4th:• It now has hit over 1 million Facebook users• Received over 7,000 likes• With over 447 Shares
  13. 13. New Likes
  14. 14. Talking About This 11,147
  15. 15. So what are we selling?
  16. 16. ConclusionsCause Based Facebook Ads create more sales through greater: • Engagement • Passion • and Virality
  17. 17. David MarkCEO ● SERP Intelligence™Mobile +972-546371550www.serpintelligence.com

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