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  • 30s
  • If you were affected by the Google Panda Update…. If you were affected by the Google Penguin Update… If you have recovered – stand up . … .wish you were standing? Hi, I’m Jim Boykin, CEO of IMN, WBP, we’re about 100 in house Ninjas, since 1999.… and new Owner of DS which includes SEOChat. Whats in it for you? *I’m here to give you some SOLUTIONS for Getting Out ….and STAYING out of these penalties *And in the rest of you will learn how to PREVENT these updates from happening to you. Let’s Go!
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  • 1 min. Did you Recover from Panda? Feb 11-Feb 12 – Over 600 people 77% said they had NOT recovered. 8% saw a partial recovery And only 4% saw a full recovery
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  • 4 min *remove The user must feel that they have reached their final destination. They must feel their search is over Understand the intent of your visitors from Google. – and serve it.
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Boykin panda-penguin-zoo Boykin panda-penguin-zoo Presentation Transcript

  • Jim Boykin on Surviving Panda, Penguin and the Zoo (CEO/Founder of Internet Marketing Ninjas) (Previously, We Build Pages) CEO and Owner of Developer Shed Communities (Including SEOChat Forums, DevShed Forums, Scripts.com, etc…) Owner of Cre8asiteForums And WebmasterWorld. FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: search p: ninja
  • EMDFACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: search p: ninja
  • FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: search p: ninja
  • Panda Updates in 2012 Panda Updates in 2011 Panda #22 November 21, 2012 Panda 3.1 on November 18th Panda #21 November 5th, 2012 Panda 2.5.3 on October 19/20thPanda #20 on September 27th&EMD Panda 2.5.2 on October 13th Panda 3.9.2 on September 18th Panda 2.5.1 on October 9th Panda 3.9.1 on August 20th Panda 2.5 on September 28th Panda 3.9 on July 24th Panda 2.4 in August Panda 3.8 on June 25th Panda 2.3 on around July 22nd. Panda 3.7 on June 9th Panda 2.2 on June 18th or so. Panda 3.6 on April 27th Panda 2.1 on May 9th or so. Panda 3.5 on April 19th Panda 2.0 on April 11th or so. Panda 3.4 on March 23rd Panda 1.0 on February 24th Panda 3.3 on about February 26th Panda 3.2 on about January 15th FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: search p: ninja
  • Traffic Falls 20-90% in Google Organic FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: search p: ninja
  • One Year Later from SE Roundtable Survey FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: search p: ninja
  • Pic from online-behavior.comFACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: search p: ninja
  • New Ways to Think about Content Is More Content Better? Is Fresh Content Better? Is it always a good thing to grow your site?FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: search p: ninja
  • More is NOT always better Things to considerFACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: search p: ninja
  • Pogosticking vs. Bounce RateFACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: search p: ninja
  • 3. How to Prevent PogostickingFACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: search p: ninja
  • FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: search p: ninja
  • Penguin #3 – Oct 5th, 2012Penguin #2 – May 25, 2012Penguin #1 - April 24, 2012 FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: search p: ninja
  • What’s in a Name?Over Web SpamOptimization Penguin FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: search p: ninja
  • FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: search p: ninja
  • Optimize toomuch and I’llget you!hehehehehehehehehehehe FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: search p: ninja
  • FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: search p: ninja
  • Penguin SolutionsThe Google Disavow ToolThis is a scraper Matt, this is alink trade from 2002, this is adirectory I submitted to in 2005,This is a blog review….should Inot count that?....my link isn’t onthat page anymore…this personmentioned me, but can I trustthem? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: search p: ninja
  • Cleaning up your backlinksGet your backlinks from OSE, Majestic,Ahrefs.CombineRemove dupsOrganize tofind Patterns FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: search p: ninja
  • Google’s new Find Backlinksby Date Google found them. FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: search p: ninja
  • FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: search p: ninja
  • Newest LinksFACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: search p: ninja
  • Reconsideration Requests:•Save all the data to google docs or a webpage and reference in your report.•Record your entire backlink profile via Majestic, OpenSiteExplorer, and ahrefs.•Note all links you feel are bad and that youve contacted to have the links removed.•Save a few copies of your emails you sent to show Google.•Show links you were able to remove.•Show that you wrote again to emails that were bounced.•Show them you have done everything you can to get those links removed.•Tell them you Fired your SEO Company•Tell them you fired the person who hired the SEO Company too.•Tell them you’re a converted Matt Cutts and Webmaster Guidelines Fan.•Tell them you’re not chasing phases anymore.•Tell them you’re all about Branding and doing good things that earn trust•Tell them what your future plans are, and how youve changed.•Start doing the things you said you’ll do…and don’t buy links again…and Change your strategy from here on out….you’re done with the short-tail game. FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: search p: ninja
  • Please let me out of Jail. I will stop chasing short tail and I will do great things to build my brand from now on.FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: search p: ninja
  • Possible Red Flags•Too Many Homepage Links•Too Many Sitewide Links•Too Much Article Syndication•Untrusted Authors in Forums links•Comments on unwatched or untrusted blogs•Using Made for Blog Reviews Sites•Too Much Exact match anchor text FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: search p: ninja
  • Advice for 2013 from Jim1. Build Your Brand/Community2. Stop Chasing the Short Tail3. Write Great Content to get Links and mentions4. Get lots of subpages links5. Build Your Brand/Community6. Only publish new “Main Pages” or pages that will get signals(social, links, referral traffic)7. Build Your Brand/Community8. Get Signals and traffic to you site from Social places9. Build Your Brand/Community10. Utilize Authors on your site, and get links from authors whenpossible. FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: search p: ninja
  • Jim Boykin – Surviving Panda, Penguin and the Zoo CEO/Founder of Internet Marketing NinjasCEO Developer Shed – Owner Cre8asiteForums & WebmasterWorld Thank your for attending! @jimboykin FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: search p: ninja