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  • Over 60% of keywords linking in being exact phrase anchor text
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Boykin link-building-after-penguin Presentation Transcript

  • 1. Jim Boykin on the Future of Link Building (CEO/Founder of Internet Marketing Ninjas) (Previously, We Build Pages) & Owner of Developer Shed Communities(Including SEOChat Forums, DevShed Forums, Scripts.com, etc…) & Owner of Cre8asiteForums, and WebmasterWorld FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 2. Do You Have Thin Content? . FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 3. Poor“User Experience” FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 4. Do VisitorsEver Return toyour Website? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 5. Do People Search ForYour Brand? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 6. Penguin:Things thatcan get youin trouble FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 7. Optimize toomuch and I’llget you!hehehehehehehehehehehe FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 8. Did You Buy Links? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 9. FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: smx p: ninja
  • 10. SELLING Links FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 11. From Screaming FrogFACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: smx p: ninja
  • 12. Too MuchExact MatchAnchor Text FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 13. Most Common Backlink Anchor Text is all Keyword Phrases and not Branded PhrasesBobsWidgets.comTop 5 Most Common Backlink Anchor Text Cheap Widgets Bobs Widgets Discount Widgets www.bobswidgets.com Online Widgets BobsWidgets.com Widget Store Bob Jackson Widgets buy Widgets Bob’s Store FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 14. From Microsite Masters Analysis is sites hit by Penguin FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 15. FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: smx p: ninja
  • 16. Does your website has thousands of pages, …But only ~20 of those pages have backlinks to them? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 17. Do you have a lot ofSitewide Backlinks? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 18. If you bought Low Quality Blog reviews, you might be in troublehttp://BobsRockBand.comOld near expired domainCheap Wordpress templateThey sell “Reviews” to everyone FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 19. Tons of article syndication ArticleJim.com Article Olivier.com AaronsArticleSite.com ArticleMark.com ArticleDick.com ArticleJane.com FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 20. Too Many Links fromHomepages of other sites FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 21. Forumposts/Comments by unranked author names FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 22. FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: smx p: ninja
  • 23. No Links from real People FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 24. Too many linksfrom the sameC Class IP Range FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 25. FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: smx p: ninja
  • 26. Pages that Link to YouWho Else do they Link out to? http://www.internetmarketingninjas.com/jim/ images/co-citation3. FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 27. Do you knowwho your sitelinks OUT to? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 28. What does you Neighborhood Co Citation Look Like? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 29. FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: smx p: ninja
  • 30. Whereshould yoube getting links from now ??? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 31. Long Tail vs.Short Tail FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 32. Getting Links/Likes/Signalsw/o looking like you’re trying to FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 33. FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: smx p: ninja
  • 34. Get Links from Trusted People To quote Google’s Agent Patent:Similarly, if the signer has a large reputational scoredue to the writer having an established reputationfor providing accurate reviews, the rank of thereferenced content can be raised accordingly. FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 35. Jim Boykin – Link Building After Panda – Jan 2013 CEO/Founder of Internet Marketing NinjasCEO Developer Shed – Owner Cre8asiteForums & WebmasterWorld @jimboykin FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja