• Like
  • Save
Boykin link-building-after-penguin
Upcoming SlideShare
Loading in...5
×

Boykin link-building-after-penguin

  • 329 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
329
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • 30s
  • 0
  • Over 60% of keywords linking in being exact phrase anchor text
  • 30s

Transcript

  • 1. Jim Boykin on the Future of Link Building (CEO/Founder of Internet Marketing Ninjas) (Previously, We Build Pages) & Owner of Developer Shed Communities(Including SEOChat Forums, DevShed Forums, Scripts.com, etc…) & Owner of Cre8asiteForums, and WebmasterWorld FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 2. Do You Have Thin Content? . FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 3. Poor“User Experience” FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 4. Do VisitorsEver Return toyour Website? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 5. Do People Search ForYour Brand? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 6. Penguin:Things thatcan get youin trouble FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 7. Optimize toomuch and I’llget you!hehehehehehehehehehehe FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 8. Did You Buy Links? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 9. FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: smx p: ninja
  • 10. SELLING Links FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 11. From Screaming FrogFACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: smx p: ninja
  • 12. Too MuchExact MatchAnchor Text FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 13. Most Common Backlink Anchor Text is all Keyword Phrases and not Branded PhrasesBobsWidgets.comTop 5 Most Common Backlink Anchor Text Cheap Widgets Bobs Widgets Discount Widgets www.bobswidgets.com Online Widgets BobsWidgets.com Widget Store Bob Jackson Widgets buy Widgets Bob’s Store FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 14. From Microsite Masters Analysis is sites hit by Penguin FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 15. FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: smx p: ninja
  • 16. Does your website has thousands of pages, …But only ~20 of those pages have backlinks to them? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 17. Do you have a lot ofSitewide Backlinks? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 18. If you bought Low Quality Blog reviews, you might be in troublehttp://BobsRockBand.comOld near expired domainCheap Wordpress templateThey sell “Reviews” to everyone FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 19. Tons of article syndication ArticleJim.com Article Olivier.com AaronsArticleSite.com ArticleMark.com ArticleDick.com ArticleJane.com FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 20. Too Many Links fromHomepages of other sites FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 21. Forumposts/Comments by unranked author names FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 22. FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: smx p: ninja
  • 23. No Links from real People FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 24. Too many linksfrom the sameC Class IP Range FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 25. FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: smx p: ninja
  • 26. Pages that Link to YouWho Else do they Link out to? http://www.internetmarketingninjas.com/jim/ images/co-citation3. FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 27. Do you knowwho your sitelinks OUT to? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 28. What does you Neighborhood Co Citation Look Like? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 29. FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: smx p: ninja
  • 30. Whereshould yoube getting links from now ??? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 31. Long Tail vs.Short Tail FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 32. Getting Links/Likes/Signalsw/o looking like you’re trying to FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 33. FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@JIMBOYKIN u: smx p: ninja
  • 34. Get Links from Trusted People To quote Google’s Agent Patent:Similarly, if the signer has a large reputational scoredue to the writer having an established reputationfor providing accurate reviews, the rank of thereferenced content can be raised accordingly. FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja
  • 35. Jim Boykin – Link Building After Panda – Jan 2013 CEO/Founder of Internet Marketing NinjasCEO Developer Shed – Owner Cre8asiteForums & WebmasterWorld @jimboykin FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @JIMBOYKIN u: smx p: ninja