• Save
Bonnie stefanick smx israel-2012-final
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Bonnie stefanick smx israel-2012-final

  • 381 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
381
On Slideshare
374
From Embeds
7
Number of Embeds
3

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 7

http://static.wix.com 5
http://htmlcomponentservice.appspot.com 1
http://translate.googleusercontent.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • 30s

Transcript

  • 1. 4 Must Know Rules for Rel=“canonical” Usage Bonnie Stefanick, Lead SEO Ninja Internet Marketing Ninjas FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
  • 2. 1 - Know the appropriate time touse rel=canonical? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
  • 3. it is[sic], “…Far better to avoiddupes and normalize URLs inthe first place” and, “if you’re apower user, exhaustalternativesfirst.”-Matt Cutts, Search Quality Team,Google Inc FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
  • 4. Some options  to try before turningto rel=“canonical”:•Server side redirect; 301 redirect•Mod rewrite/ ISAPI Rewrite FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
  • 5. 2 – Know common cases during whichusage of rel=“canonical” is in order FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
  • 6. FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@bnnejn u: search p: ninja
  • 7. 3 – Know What Happens IfRel=“canonical” Goes Wrong? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
  • 8. A - Search Engines not honoringRel=”Canonical” that was implementedORB - You didn’t check the code beforepushing live and Search Engines are De-Indexing FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
  • 9. 4 – Know Where Bing & Google Differ onRel=“Canonical” FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
  • 10. Google: Sitewide Rel=“Canonical” isOK.Vs:Bing: gives less trust to canonicals appliedsitewide. FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
  • 11. Google: Self Referential rel=“canonical” isOK.Vs.Bing: A self referential rel=“canonical”sends an indicator that page is a copy ofitself FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
  • 12. Bonus!FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@bnnejn u: search p: ninja
  • 13. Q: Can you use rel=”canonical”and rel=prev/rel=next together? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
  • 14. Q: Can you use a version of rel=”canonical” onsubdomains and across domains? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
  • 15. Bonnie Stefanick | Internet Marketing Ninjas @Bnnejn bonnie@imninjas.com Internetmarketingninjas.com FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja