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Bonnie stefanick smx israel-2012-final

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    • 1. 4 Must Know Rules for Rel=“canonical” Usage Bonnie Stefanick, Lead SEO Ninja Internet Marketing Ninjas FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
    • 2. 1 - Know the appropriate time touse rel=canonical? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
    • 3. it is[sic], “…Far better to avoiddupes and normalize URLs inthe first place” and, “if you’re apower user, exhaustalternativesfirst.”-Matt Cutts, Search Quality Team,Google Inc FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
    • 4. Some options  to try before turningto rel=“canonical”:•Server side redirect; 301 redirect•Mod rewrite/ ISAPI Rewrite FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
    • 5. 2 – Know common cases during whichusage of rel=“canonical” is in order FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
    • 6. FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@bnnejn u: search p: ninja
    • 7. 3 – Know What Happens IfRel=“canonical” Goes Wrong? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
    • 8. A - Search Engines not honoringRel=”Canonical” that was implementedORB - You didn’t check the code beforepushing live and Search Engines are De-Indexing FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
    • 9. 4 – Know Where Bing & Google Differ onRel=“Canonical” FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
    • 10. Google: Sitewide Rel=“Canonical” isOK.Vs:Bing: gives less trust to canonicals appliedsitewide. FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
    • 11. Google: Self Referential rel=“canonical” isOK.Vs.Bing: A self referential rel=“canonical”sends an indicator that page is a copy ofitself FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
    • 12. Bonus!FACEBOOK.COM/IMNINJAS This presentation can be found@NINJASMARKETING at http://imninjas.com/jan13/@bnnejn u: search p: ninja
    • 13. Q: Can you use rel=”canonical”and rel=prev/rel=next together? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
    • 14. Q: Can you use a version of rel=”canonical” onsubdomains and across domains? FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja
    • 15. Bonnie Stefanick | Internet Marketing Ninjas @Bnnejn bonnie@imninjas.com Internetmarketingninjas.com FACEBOOK.COM/IMNINJAS This presentation can be found @NINJASMARKETING at http://imninjas.com/jan13/ @bnnejn u: search p: ninja

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