Barry schwartz-panda-smx

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  • 1. Google Updates EvolutionBarry SchwartzSMX Israel 2012
  • 2. Google Updates• How Google Updates• Famous Updates• Panda In Detail
  • 3. Google Dance• Monthly Index Updates• 2000 - 2003• Data Centers Update• Danced For ~ Week• PageRank Watchers
  • 4. Rolling Updates
  • 5. Types Of Updates• Algorithm Updates (i.e. Panda)• Data Refreshes (i.e. Individual Complaints)• Index Update (i.e. Caffeine)
  • 6. Google Updates• How Google Updates• Famous Updates• Panda In Detail
  • 7. Famous Updates• Fritz (Summer 2003) • Paid Links (October 2007)• Florida (November 2003) • Dewey Update (Mar 2008)• Austin Update (Jan 2004) • Vince / Brand (March 2009)• The Sandbox (April 2004) • May Day (May 2010)• Bourbon (May 2005) • Caffeine (June 2010)• Big Daddy (October 2005) • Scraper Filter (Jan. 2011)• Supplemental (Jan 2007) • Panda (February 2011)
  • 8. Fritz Update• Summer 2003• Index Update• Google Dance Over• Daily Index Updates• AKA “Everflux”
  • 9. Florida Update• November 2003• Algorithm Update• Before Holiday Season• Overly SEO’d Sites & Affiliate Sites• Businesses Went Bust• Theories on AdWords
  • 10. Austin Update• January 2004• Algorithm Update• Revision To Florida• Targets More SEO Techn• Link Farms, Stuff Keywords, etc• Easy SEO Dead
  • 11. Google Sandbox• April 2004• Algorithm Update• New Sites Won’t Rank• Buying Old Sites• Bourbon Update Fixes It? May 2005
  • 12. Bourbon Update• May - June 2005• Algorithm Update• Off-Page Factors• Reciprocal Links• Irrelevant Links• Duplicate Content
  • 13. Big Daddy / Jagger• Oct. 2005 - Mar. 2006• Index/Algorithm Update• Infrastructure Change• Low Value Pages Gone• Supplemental Index?• Faster Index Updates
  • 14. Goodbye Supplemental• Dec. 2006 - Jan. 2007• Index Update• Supplemental Index Gone• Main Index Goes Deeper, Faster & Comprehensive
  • 15. Paid Links• October 2007• Algorithm Update• Paid Links Targeted• PageRank Penalties• Forbes, NewsDay, Blogs & SERoundtable.com• Why Now?
  • 16. Dewey Update• March/April 2008• Index Update• Google Dance Like• Targets: • SEO’d Content • Links
  • 17. Vince / Brand Update• March 2009• Algorithm Update• Big Brands Take Over• Google Said Not Brands • Trust, Authority, Quality & PageRank
  • 18. May Day Update• April - May 2010• Algorithm Update• Long Tail Impact• Quality Change• Many Sites Hurt• Quality vs Off Topic
  • 19. Caffeine Update• August 2009 - June 2010• Infrastructure Update• No Ranking Change• Pages Missing From Index• Faster, Fresher, Deeper Index, Within Minutes
  • 20. Scraper Update• January 2011• Targets Low Quality Scraper Sites• Warned Days Prior• Panda Soon To Come
  • 21. Panda Update• Late February 2011• Algorithm Update• 12% Of Results Changed• Targets Low Quality Sites, Less Useful Sites, Little Content, Little Value
  • 22. Famous Updates• Fritz (Summer 2003) • Paid Links (October 2007)• Florida (November 2003) • Dewey Update (Mar 2008)• Austin Update (Jan 2004) • Vince / Brand (March 2009)• The Sandbox (April 2004) • May Day (May 2010)• Bourbon (May 2005) • Caffeine (June 2010)• Big Daddy (October 2005) • Scraper Filter (Jan. 2011)• Supplemental (Jan 2007) • Panda (February 2011)
  • 23. Google Updates• How Google Updates• Famous Updates• Panda In Detail
  • 24. Panda In Detail