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Google Updates              EvolutionBarry SchwartzSMX Israel 2012
Google Updates•   How Google Updates•   Famous Updates•   Panda In Detail
Google Dance•   Monthly Index Updates•   2000 - 2003•   Data Centers Update•   Danced For ~ Week•   PageRank Watchers
Rolling Updates
Types Of Updates• Algorithm Updates (i.e. Panda)• Data Refreshes (i.e. Individual Complaints)• Index Update (i.e. Caffeine)
Google Updates•   How Google Updates•   Famous Updates•   Panda In Detail
Famous Updates•   Fritz (Summer 2003)        •   Paid Links (October 2007)•   Florida (November 2003)    •   Dewey Update ...
Fritz Update•   Summer 2003•   Index Update•   Google Dance Over•   Daily Index Updates•   AKA “Everflux”
Florida Update•   November 2003•   Algorithm Update•   Before Holiday Season•   Overly SEO’d Sites &    Affiliate Sites•   ...
Austin Update•   January 2004•   Algorithm Update•   Revision To Florida•   Targets More SEO Techn•   Link Farms, Stuff   ...
Google Sandbox•   April 2004•   Algorithm Update•   New Sites Won’t Rank•   Buying Old Sites•   Bourbon Update Fixes    It...
Bourbon Update•   May - June 2005•   Algorithm Update•   Off-Page Factors•   Reciprocal Links•   Irrelevant Links•   Dupli...
Big Daddy / Jagger•   Oct. 2005 - Mar. 2006•   Index/Algorithm Update•   Infrastructure Change•   Low Value Pages Gone•   ...
Goodbye Supplemental•   Dec. 2006 - Jan. 2007•   Index Update•   Supplemental Index Gone•   Main Index Goes Deeper,    Fas...
Paid Links•   October 2007•   Algorithm Update•   Paid Links Targeted•   PageRank Penalties•   Forbes, NewsDay, Blogs    &...
Dewey Update•   March/April 2008•   Index Update•   Google Dance Like•   Targets:    •   SEO’d Content    •   Links
Vince / Brand Update•   March 2009•   Algorithm Update•   Big Brands Take Over•   Google Said Not Brands    •   Trust, Aut...
May Day Update•   April - May 2010•   Algorithm Update•   Long Tail Impact•   Quality Change•   Many Sites Hurt•   Quality...
Caffeine Update•   August 2009 - June 2010•   Infrastructure Update•   No Ranking Change•   Pages Missing From Index•   Fa...
Scraper Update•   January 2011•   Targets Low Quality    Scraper Sites•   Warned Days Prior•   Panda Soon To Come
Panda Update•   Late February 2011•   Algorithm Update•   12% Of Results Changed•   Targets Low Quality    Sites, Less Use...
Famous Updates•   Fritz (Summer 2003)        •   Paid Links (October 2007)•   Florida (November 2003)    •   Dewey Update ...
Google Updates•   How Google Updates•   Famous Updates•   Panda In Detail
Panda In Detail
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Barry schwartz-panda-smx

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Transcript of "Barry schwartz-panda-smx"

  1. 1. Google Updates EvolutionBarry SchwartzSMX Israel 2012
  2. 2. Google Updates• How Google Updates• Famous Updates• Panda In Detail
  3. 3. Google Dance• Monthly Index Updates• 2000 - 2003• Data Centers Update• Danced For ~ Week• PageRank Watchers
  4. 4. Rolling Updates
  5. 5. Types Of Updates• Algorithm Updates (i.e. Panda)• Data Refreshes (i.e. Individual Complaints)• Index Update (i.e. Caffeine)
  6. 6. Google Updates• How Google Updates• Famous Updates• Panda In Detail
  7. 7. Famous Updates• Fritz (Summer 2003) • Paid Links (October 2007)• Florida (November 2003) • Dewey Update (Mar 2008)• Austin Update (Jan 2004) • Vince / Brand (March 2009)• The Sandbox (April 2004) • May Day (May 2010)• Bourbon (May 2005) • Caffeine (June 2010)• Big Daddy (October 2005) • Scraper Filter (Jan. 2011)• Supplemental (Jan 2007) • Panda (February 2011)
  8. 8. Fritz Update• Summer 2003• Index Update• Google Dance Over• Daily Index Updates• AKA “Everflux”
  9. 9. Florida Update• November 2003• Algorithm Update• Before Holiday Season• Overly SEO’d Sites & Affiliate Sites• Businesses Went Bust• Theories on AdWords
  10. 10. Austin Update• January 2004• Algorithm Update• Revision To Florida• Targets More SEO Techn• Link Farms, Stuff Keywords, etc• Easy SEO Dead
  11. 11. Google Sandbox• April 2004• Algorithm Update• New Sites Won’t Rank• Buying Old Sites• Bourbon Update Fixes It? May 2005
  12. 12. Bourbon Update• May - June 2005• Algorithm Update• Off-Page Factors• Reciprocal Links• Irrelevant Links• Duplicate Content
  13. 13. Big Daddy / Jagger• Oct. 2005 - Mar. 2006• Index/Algorithm Update• Infrastructure Change• Low Value Pages Gone• Supplemental Index?• Faster Index Updates
  14. 14. Goodbye Supplemental• Dec. 2006 - Jan. 2007• Index Update• Supplemental Index Gone• Main Index Goes Deeper, Faster & Comprehensive
  15. 15. Paid Links• October 2007• Algorithm Update• Paid Links Targeted• PageRank Penalties• Forbes, NewsDay, Blogs & SERoundtable.com• Why Now?
  16. 16. Dewey Update• March/April 2008• Index Update• Google Dance Like• Targets: • SEO’d Content • Links
  17. 17. Vince / Brand Update• March 2009• Algorithm Update• Big Brands Take Over• Google Said Not Brands • Trust, Authority, Quality & PageRank
  18. 18. May Day Update• April - May 2010• Algorithm Update• Long Tail Impact• Quality Change• Many Sites Hurt• Quality vs Off Topic
  19. 19. Caffeine Update• August 2009 - June 2010• Infrastructure Update• No Ranking Change• Pages Missing From Index• Faster, Fresher, Deeper Index, Within Minutes
  20. 20. Scraper Update• January 2011• Targets Low Quality Scraper Sites• Warned Days Prior• Panda Soon To Come
  21. 21. Panda Update• Late February 2011• Algorithm Update• 12% Of Results Changed• Targets Low Quality Sites, Less Useful Sites, Little Content, Little Value
  22. 22. Famous Updates• Fritz (Summer 2003) • Paid Links (October 2007)• Florida (November 2003) • Dewey Update (Mar 2008)• Austin Update (Jan 2004) • Vince / Brand (March 2009)• The Sandbox (April 2004) • May Day (May 2010)• Bourbon (May 2005) • Caffeine (June 2010)• Big Daddy (October 2005) • Scraper Filter (Jan. 2011)• Supplemental (Jan 2007) • Panda (February 2011)
  23. 23. Google Updates• How Google Updates• Famous Updates• Panda In Detail
  24. 24. Panda In Detail
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