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Barry schwartz-mobile-seo

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  • 1. Mobile SEO Barry Schwartz SMX Israel 2012
  • 2. Is Mobile SEO Important?• 3 Billion + Local Queries Per Month • 2.2 Billion On Google • 0.55 Billion On Yahoo • 0.5 Billion On Bing• A Billion Local-Mobile Queries Per Month October 2011 : Greg Sterling
  • 3. Is Mobile SEO Important?• Compete: Local Search Up 27% Since 2010• xAd: 32% Do 5+ LoMo Searches Per Month• Google: 44% Holiday Searches Via Mobile• IDC: More Mobile Than PC Users in 2015
  • 4. Mobile Search Ads• Mobile Search Ad Spend Up 269% YoY• Mobile Search Ad Impressions Up 317% YOY IgniteOne January 2011
  • 5. CTR For Mobile Ads Marine Software January 2011
  • 6. New With Google• Googlebot-Mobile For Smart Phones • Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_1 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/ 8B117 Safari/6531.22.7 (compatible; Googlebot-Mobile/2.1; +http:// www.google.com/bot.html)
  • 7. Mobile SEO Confusion• Experts Offer Contradictory Advise• Mobile Web Sites Confuse Webmasters• Many Types Of Mobile: Nokia, iPhone, Tablet• Google Offers Contradictory Advise
  • 8. Google Mobile Advice• Matt Cutts Jan ’10: Use Mobile URLs• Mueller: June: One URL May Be Best• Google Japan: Redirect Mobile Users• Feb: Redirect Traditional Users Only• March: Don’t Redirect Tablet Users
  • 9. My Advice?• Traditional Phones• Smart Phones• Tablet Devices
  • 10. Traditional Phones• Redirect To Unique URLs• Uniquely Formatted Content• WML, XHTML Basic, XHTML MP & cHTML• Mobile XML Sitemap
  • 11. Smart Phones• Detect Device Via UserAgent• Same URL• Same Content• Format Design For Smart Phones• Make Fast
  • 12. Smart Phones• Duplicate URLs with Same Content • m.domain.com • domain.mobi• Unless Special Mobile Only Landing Pages
  • 13. Tablet Devices• Remove Flash• Keep Exactly As Desktop Sites
  • 14. Does It Matter?
  • 15. Does It Matter?
  • 16. Thank You Barry Schwartz SMX Israel 2012

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