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 Aviv manoach   new is always better
 Aviv manoach   new is always better
 Aviv manoach   new is always better
 Aviv manoach   new is always better
 Aviv manoach   new is always better
 Aviv manoach   new is always better
 Aviv manoach   new is always better
 Aviv manoach   new is always better
 Aviv manoach   new is always better
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Aviv manoach new is always better

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Transcript

  • 1. New is Always Better SMX Israel 2012
  • 2. A World of Fresh ResultsFresh results require afresh strategy.
  • 3. Why?Users want to get themost relevant and recentinformation.
  • 4. Freshness FactorsOnsite:• Adding new pages• Updating existing contentOffsite:• Creating new links• Changing linking pages
  • 5. “Push” StrategyBuild:• Updates around an event schedulePush:• Updates for breaking events
  • 6. “Pull” StrategyCreate:• Long term updating profilePlan:• Different tactics for different events
  • 7. Start TodayYour users ask for it, youneed it. There is no pointdelaying it. Hit Refresh
  • 8. Thank You!Universal McCann Search Aviv Manoachhttp://www.usearch.co.il/ http://www.manoach.org/ @searchmentation avivm@usearch.co.il @icel

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