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Top 10 Learning Questions : Analyzing Consumer Markets
 

Top 10 Learning Questions : Analyzing Consumer Markets

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    Top 10 Learning Questions : Analyzing Consumer Markets Top 10 Learning Questions : Analyzing Consumer Markets Presentation Transcript

    • Analyzing Consumer Markets Rustie M. Fidel April 15, 2011 Top 10 Learning Questions for Chapter 06 : http://rustie27.blogspot.com/
    • 1. It is a set of beliefs, moral values, traditions, language and laws held in a community or defined group of people.
      • Social Factors
      • Cultural Factors
      • Personal Factors
      • Academic Factors
      • Spiritual Factors
      http://rustie27.blogspot.com/
    • Concept # 1 Influences of Consumer Behavior Cultural Factors Social Factors Personal Factors I’m muslim! I don’t buy that thing!  I want the LV bag! It’s the bag of the ELITE!  I want that swimsuit! That would fit my body!  http://rustie27.blogspot.com/
    • 1. It is a set of beliefs, moral values, traditions, language and laws held in a community or defined group of people.
      • Social Factors
      • Cultural Factors
      • Personal Factors
      • Academic Factors
      • Spiritual Factors
      http://rustie27.blogspot.com/
    • 2. A local geographic or global human population distinguished as a more or less distinct group by genetically transmitted physical characteristics.
      • Nationalities
      • Religions
      • Racial Groups
      • Geographic Regions
      http://rustie27.blogspot.com/
    • Concept # 2 Subcultures Nationalities Religions Racial Groups Geographic Regions http://rustie27.blogspot.com/
    • 2. A local geographic or global human population distinguished as a more or less distinct group by genetically transmitted physical characteristics.
      • Nationalities
      • Religions
      • Racial Groups
      • Geographic Regions
    • 3. A _________ is a concept referring to a group to which an individual or another group is compared.
      • Reference Group
      • Social Roles
      • Statuses
      • Family
      • Peer Group
    • Concept # 3 Social Factors Reference Groups Family Social Roles Statuses http://rustie27.blogspot.com/
    • 3. A _________ is a concept referring to a group to which an individual or another group is compared.
      • Reference Group
      • Social Roles
      • Statuses
      • Family
      • Peer Group
      http://rustie27.blogspot.com/
    • 4. The term ______ is a general term used to refer to how someone thinks about or perceives themselves.
      • Self Esteem
      • Self Concept
      • Lifestyle
      • Life Cycle Stage
      • Personality
      http://rustie27.blogspot.com/
    • Concept # 4 Personal Factors Age Self Concept Lifestyle Values Life Cycle Stage Occupation Wealth Personality http://rustie27.blogspot.com/
    • 4. The term ______ is a general term used to refer to how someone thinks about or perceives themselves.
      • Self Esteem
      • Self Concept
      • Lifestyle
      • Life Cycle Stage
      • Personality
      http://rustie27.blogspot.com/
    • 5. There are 5 Brands of Personality. Sincerity, Sophistication, Excitement, Ruggedness and _____ .
      • Integrity
      • Honesty
      • Hope
      • Competence
      • None of the Above
      http://rustie27.blogspot.com/
    • Concept # 5 Brand Personality Sincerity Excitement Sophistication Competence Ruggedness http://rustie27.blogspot.com/
    • 5. There are 5 Brands of Personality. Sincerity, Sophistication, Excitement, Ruggedness and _____ .
      • Integrity
      • Honesty
      • Hope
      • Competence
      • None of the Above
      http://rustie27.blogspot.com/
    • 6. It is a driving force which help causes us to achieve goals.
      • Driving Innovation
      • Motivation
      • Anticipating Needs
      • Memory
      • None of the Above
      http://rustie27.blogspot.com/
    • Concept # 6 Key Psychological Processes Motivation Perception Learning Memory http://rustie27.blogspot.com/
    • 6. It is a driving force which help causes us to achieve goals.
      • Driving Innovation
      • Motivation
      • Anticipating Needs
      • Memory
      • None of the Above
      http://rustie27.blogspot.com/
    • 7. It is a theory of psychosexual Development.
      • Psychological Theory
      • Sigmond’s Theory
      • Psychosocial Theory
      • Herzberg Two-Factor Theory
      • None of the Above
      http://rustie27.blogspot.com/
    • Concept # 7 Motivation Freud’s Theory Maslow’s Hierarchy of Needs Herzberg’s Two-Factor Theory http://rustie27.blogspot.com/
    • 7. It is a theory of psychosexual Development.
      • Psychological Theory
      • Sigmond’s Theory
      • Psychosocial Theory
      • Herzberg Two-Factor Theory
      • None of the Above ( Freud’s Theory )
      http://rustie27.blogspot.com/
    • 8. _____________ is a term that refers to the tendency of people to interpret information in a way that will support what they already believe.
      • Selective Attention
      • Selective Distortion
      • Selective Retention
      • Subliminal Perception
      • None of the Above
      http://rustie27.blogspot.com/
    • Concept # 8 Perception Selective Attention Selection Retention Subliminal Perception Selective Distortion http://rustie27.blogspot.com/
    • 8. _____________ is a term that refers to the tendency of people to interpret information in a way that will support what they already believe.
      • Selective Attention
      • Selective Distortion
      • Selective Retention
      • Subliminal Perception
      • None of the Above
      http://rustie27.blogspot.com/
      • Research
      • Evaluation
      • Random Choose
      • Purchase Decision
      • Problem Recognition
      9. _______ is systematic determination of merit, worth, and significance of something or someone using criteria against a set of standards. http://rustie27.blogspot.com/
    • Concept # 9 Consumer Buying Process Problem Recognition Information Search Evaluation Purchase Decision Post Purchase behavior http://rustie27.blogspot.com/
    • 9. _______ is systematic determination of merit, worth, and significance of something or someone using criteria against a set of standards.
      • Research
      • Evaluation
      • Random Choose
      • Purchase Decision
      • Problem Recognition
      http://rustie27.blogspot.com/
    • 10. Functional, Physical, Financial, Social, Psychological and Time are all ___ ?
      • Market Risks
      • Perceived Risks
      • Organizational Risks
      • Money Risks
      • None of the Above
      http://rustie27.blogspot.com/
    • Concept # 10 Perceived Risk Functional Physical Financial Social Psychological Time http://rustie27.blogspot.com/
    • 10. Functional, Physical, Financial, Social, Psychological and Time are all ___ ?
      • Market Risks
      • Perceived Risks
      • Organizational Risks
      • Money Risks
      • None of the Above
      http://rustie27.blogspot.com/
    • Analyzing Consumer Markets Top 10 Learning Questions for Chapter 06 : Rustie M. Fidel April 15, 2011 http://rustie27.blogspot.com/