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Advocacy and Literacy in Workforce Development: Addressing Barriers in Employment Opportunities
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Advocacy and Literacy in Workforce Development: Addressing Barriers in Employment Opportunities


October 12, 2013 presentation to the 2013 Literacy Summit at the University of Texas - Round Rock |

October 12, 2013 presentation to the 2013 Literacy Summit at the University of Texas - Round Rock |

Published in Education , Business
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  • 1. Advocacy and Literacy in Workforce Development: Addressing Barriers for Employment Opportunities Charity Embley Instructor – Goodwill Industries of Northwest Texas | Lubbock | Website: Graduate Student Curriculum & Instruction | Developmental Literacy |
  • 2. Workforce Development
  • 3. What is Workforce Development? Economic development Focuses on PEOPLE rather businesses Strategies used are based on a demand for specific skills and what the market is in need for
  • 4. Specific Strategies Networking with other organizations (i.e. South Plains Workforce Solutions) Partnerships with private businesses/enterprise
  • 5. Barriers Dislocated worker (lost/left his or her job because the company closed, laid off or terminated) Teen parent Long time unemployment Immigrants Illiteracy School dropout Low income Ex-offender Public assistance recipients At-risk youth (including youth with learning disabilities) Displaced homemaker Homeless
  • 6. How do we ADVOCATE and PROMOTE LITERACY in order to address barriers in employment?
  • 7. Workforce Development Advocacy Sector-based Approach Literacy Placed-based Approach
  • 8. Common Scenarios “I am not cleaning floors for the rest of my life…” “I am not as young as I was so I could not stand on my feet for a long time…so I want a desk job…” “My supervisor wants me to upgrade my skills with computer training so I could get promoted…” “I need to learn how to do a lot of things at the same time…my grandchildren are better with computers than I am…” “ I have been out of school for so long I don’t know where to start…but I need a job..” “I have been locked up for 15 years…would anybody want to hire me at all?”
  • 9. Sector-based Approach
  • 10. What is Sector-based Approach? hired Considers what individuals will be Targets a specific industry and population Outreach with local businesses, city & county offices that would hire populations with barriers Bridge the gap between local businesses, city and county with the potential employees they could be hiring Counsel participants within the program
  • 11. How do we promote advocacy in workforce development? (radio, Advertise free services through local media television, newspaper and etc) Educate local business of the services offered between sector-based and place-based Invite hiring managers to come in and participate with the training process Take participants on field trips to companies that partners with the organization Collaborate with the local colleges to educate and build employment development skills with the participants
  • 12. Place-based Approach
  • 13. What is place-based approach? Focus is on the community where the training will take place Aims in training individuals who might need the necessary skills to get into the labor market
  • 14. How do we promote literacy in workforce development? Provide basic computer skills (keyboarding, word processing, spreadsheet, presentation application) Resume development using word processing program Internet and Emailing skills (job searching, work application correspondence) GED classes Career-building skills training/life skills training Include reading/writing skills development in the computer training Plan a curriculum that will integrate effective communication skills and computer skills; specifically how to follow instructions, be taught reading strategies, and note taking
  • 15. Curriculum Development Advisory entry skills (include intake process) Student learning outcomes Course content Methods of instruction and evaluation Course materials