Optimizing Videos for Conversion and Experience
by Russ Somers, VP Marketing at Invodo on May 14, 2013
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From WhichTestWon's The Live Event on 5/10/2013. ...
From WhichTestWon's The Live Event on 5/10/2013.
Although this session focuses specifically on ecommerce site videos, other types of marketers will find it considerably interesting as well. First session leader Russ Somers will reveal exclusive stats and data he’s gathered around what works in videos and what doesn’t, including length, format, and engagement or conversion devices. He’ll also discuss best ways to repurpose content.
Next, you’ll view some videos and discuss with your peers about specific ways to optimize them. If you have videos on your site currently, you may have the opportunity to get feedback on them.
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