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Crowdfunding for Fun and Profit
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Crowdfunding for Fun and Profit

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Russ Perry presents an overview of crowdfunding, how it's become the R&D department of the 21st century and explores it's applications within professional organizations.

Russ Perry presents an overview of crowdfunding, how it's become the R&D department of the 21st century and explores it's applications within professional organizations.

Published in: Business, Economy & Finance
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  • 1. 1
  • 2. 2
  • 3. 3http://www.kickstarter.com/projects/sparkdevices/spark-core-wi-fi-for-everything-arduino-compatible?ref=home_popular
  • 4. Crowdfunding:for Fun and Profit4
  • 5. orHow to LeverageCrowdfunding WithinTraditional Business Models5
  • 6. What is Crowdfunding?6
  • 7. Organized way to connect people to exchange value.Typically in the form of money for service or product.Leverages the economies of scale.7
  • 8. 8Source: http://fundstlouis.org
  • 9. “Network Orchestrators”Between Supply andDemand.9
  • 10. 10History
  • 11. 11
  • 12. 12
  • 13. 13
  • 14. 14
  • 15. Kickstarter15
  • 16. 16
  • 17. 17In 20122,241,475 peoplepledged a total of$319,786,629and successfully funded18,109 projectsSource http://kickstarter.com
  • 18. 18“QVC For Nerds, Geeksand Artists”- Overheard Sometime Ago
  • 19. 19Backers pledged$606.76 per minuteto projects in 2012Source http://kickstarter.com
  • 20. 20Source http://kickstarter.com
  • 21. For Fun21
  • 22. 22
  • 23. 23
  • 24. 24
  • 25. For Profit25
  • 26. 26
  • 27. 27
  • 28. 28
  • 29. For Good29
  • 30. 30
  • 31. 31
  • 32. 32
  • 33. So What About Me?33
  • 34. 34
  • 35. Crowdfunding is the R&D ofour generation35
  • 36. Minimal Capital RequiredTest & Validate Market AssumptionsFund PrototypingAccelerate InvestmentLeverage New Marketing & PR Opportunities36
  • 37. Everyday Business Uses37
  • 38. Product Development/Prototyping38
  • 39. 39Formerly the Business InPulseHad 350,000 in private investment priorUnable to raise more capital to expand throughtraditional funding
  • 40. Education/Training40
  • 41. 41Existing business, Two Bit Circus, that focuses onbuilding products at the crossroads of education andentertainment.
  • 42. Company Culture42
  • 43. 43Company History or CultureHoliday Gift For Families
  • 44. “Productize”44
  • 45. That novel you’ve alwayswanted to write45
  • 46. How Does It Work?46
  • 47. Select a proper platformDevelop your offer & messagingCreate a compelling caseRecommended: Make it believableDevelop funding marketing & PR strategyLaunch!Pending platform, get funded or try again47
  • 48. BrainstormingStrategyInnovationFun48
  • 49. Brainstorming?Questions?Ideas?49Give me your business card for a link this week todownload the presentation and a list of crowdfundingplatforms.

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