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A Brand Equity Model for an Internet Portal Website

by Professor at Eastern Michigan University on Jan 04, 2013

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Article in: Advances in Advertising Research (Vol III): Current Insights and Future Trends, M. Eisend, T. Langner and S. Okazaki (Eds), European Advertising Academy, Gabler-Springer, Wiesbaden, ...

Article in: Advances in Advertising Research (Vol III): Current Insights and Future Trends, M. Eisend, T. Langner and S. Okazaki (Eds), European Advertising Academy, Gabler-Springer, Wiesbaden, Germany 2012, 137-152.

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A Brand Equity Model for an Internet Portal Website A Brand Equity Model for an Internet Portal Website Document Transcript