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An Exploratory Investigation of a Brand Equity Model for an Internet Portal Website

by Professor at Eastern Michigan University on Feb 04, 2014

  • 103 views

Presentation given to the European Advertising Association's (EAA) International Conference on Research in Advertising (ICORIA) in Berlin, Germany, June 23-25, 2011.

Presentation given to the European Advertising Association's (EAA) International Conference on Research in Advertising (ICORIA) in Berlin, Germany, June 23-25, 2011.

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An Exploratory Investigation of a Brand Equity Model for an Internet Portal Website An Exploratory Investigation of a Brand Equity Model for an Internet Portal Website Presentation Transcript