Russell Lack

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Helping organisations develop digital platforms and products to tell their story, increase sales and gain better insights into customer behaviour. Advanced digital marketing skills coupled with design thinking and leadership of operational, product and consulting teams delivering complex services. International team management and sales experience in UK, Nordic, German, Swiss, Italian, Spanish markets and Middle East as well as in selling into/from US market. Active public speaker/blogger on digital marketing and business. Specialities include; - Leadership: project teams | product teams | sales & marketing teams | technical teams | outsourcing - Content Strategy: user insight | custo...

innholdsmarkedsføring søkemotoroptimalisering outbound markedsføring redaksjonell ledelse inbound markedsføring innholdsstrategi blogg crm-analyse webanalyse kampanjesider produksjon av innhold adferdsstyrte kampanjer lojalitetsprogram målgruppanalyse sosiale medier nyhetsbrev oversettelse content marketing content strategy branded content

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About

Russell Lack

Presentations

Dette er innholdsmarkedsføring

Dette er innholdsmarkedsføring uten-meny

Content Services eBook 2015

Likes

Mental Models for Content + Marketing

Why a traditional digital signage CMS fails as a digital experience platform

Bleeding Bulb Pitch Deck | Corporate Lead Geneator

Building a scalable B2B customer factory - FOM 2014

How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team

Operating Systems - A Primer

At Least 10 Social Media tools for 2019

Online markedsføring af B2B virksomheder

SPFest Chicago - Do we need metadata in Office365

Hub site; the sub-site killer!

Core Model Workshop

A Digital Marketing Platform Strategy

Top-Task Analysis - Workshop Slides - Gerry McGovern

Patterns of Personalization

UI Design Patterns for Search & Information Discovery

The Product Visioning Workshop: A Proven Method for Product Planning and Prioritization

How to Make Sense of Any Mess

Cloud architectural patterns and Microsoft Azure tools

Digital Velocity 2014: "Tagging the Customer Journey: Web Mobile and Cloud-Based Applications"

The 7 Biggest Trends in SEO: 2016

Integrating Sitecore + Crm Webinar

National leadership in education forum march 2014 for circulation (Louise Stoll, Jan Robertson)

Integrating JTBD into existing tools & frameworks / Jobs-to-be-Done Meetup Berlin #6

An Introduction to Elastic Search.

Core model thinking at the Norwegian Cancer Society - Responsive Day Out Brighton, June 27th

The Business Model of Consulting is Dead

Content Modelling Workshop Preview

Metadata is a Love Note to the Future

Change management questionnaires

The Rise of the Platform Marketer: Connected CRM in a Digital World