Live & Interactive WebTV for Internal Communications

Live & Interactive WebTV for Internal Communications markettiers4dc CIPR Inside, October 2010

Employer Communication
71% think they can enhance their personal performance if greater internal communications were available
88% of 16-24 year olds
69% said better internal communication would make them feel more confident in their future
Opinion Matters surveyed 885 UK workers in January 09 using their online panel at Tickbox.net

Why interactive webTV for internal communications?
As regular consumers of media delivered over the web and on mobile devices, we now have high expectations of how we receive content
Watch video or listen to audio when we want and where we want , and not just be provided with text to read.

Role of video in HR communications
Research on behalf of leading actuary to explore current methods used to communicate pension information to the UK workforce
Study illuminated striking gaps that pension managers, internal communicators and HRs need to fill to reach the working nation.
2/3 of scheme-members do not read pension information they receive by email/in hard copy & more than half have misunderstood pension communications
Biggest need identified by internal comms/HRs and Pension Managers was to respond to shorter attention spans while more than a third (36%) believe they will need to embrace new technology more to connect with younger workers
Opinion Matters survey of 2000 members of the working nation and 300 pension managers, internal comms and HR directors

Role of video in HR communications
Currently less than 1% of all pension scheme members are able to receive information about their pension via interactive video webcasts yet one in five 25-34yr old never read any of the pension information they receive
Is there an obligation for employers to communicate critical issues & information (such as pension information in a ‘pensions crisis’) in a way that best reflects dominant media consumption habits?
Opinion Matters survey of 2000 members of the working nation and 300 pension managers, internal comms and HR directors

Interactive Internal Comms WebTV Shows
Studio or on location
Live or pre-recorded, available on-demand
Employee engagement - questions before (and during) broadcast - can be submitted anonymously if preferred
Moderated & Secure
Accessed globally
Popular with ‘time-poor’ staff

Internal Clients include:
Deutsche Post DHL
BBC Worldwide
M&S
Pernod Ricard
E2V

Case Study: M&S
Used webTV to communicate with 400 members of their senior remuneration and employee share scheme to provide financial education and a chance to quiz management
“ Getting people to seminars is not always easy with busy diaries, and sometimes reading financial information is not easy. Our presentation allowed staff to ask their own questions so it was tailored to what they wanted to know. We have had fantastic feedback.” HR Magazine 19/10/09

Case Study: e2v
Dressed set – balance between branded professional environment and not spending too much money – but more cost effective than the hundreds of thousands spent on previous conferences
Communicate with staff in number of territories including UK, Switzerland, US, Hong Kong, Munich, Paris and Taiwan
Subtitles for French speaking employees
Profit warning issued to investors
Video used as a ‘presidential address’ to the organisation designed to answer questions about the finances, future of the company and end of year results

Case Study: Olmeca (Pernod Ricard)
200 global brand managers and other stakeholders invited to 1.5hr presentation of Olmeca’s 2010 brand plans.
Viewers given opportunity to interact with the studio by sending in questions having logged into live broadcast by accessing a password protected site
All slides in the Olmeca show were made available to download before the live event so that they were used more as a prompt on screen to refer to the viewers printed copy.

Summary
Audience shift in media consumption habits through increased online video consumption
Companies recognising the value of employee engagement at all levels
Corporate prudence and social responsibility leading towards reducing costs and carbon footprint

Contact: [email_address] 020 7253 8888 Thank You!

Live & Interactive WebTV for Internal Communications

by Russell Goldsmith on Oct 17, 2010

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Live & Interactive WebTV for Internal Communications — Presentation Transcript