Losing Control of the Presses

Russl Quinn Losing Control of the Presses a

Copenhagen Bristol Zürich

M SWEENEY’S C

LOSING CONTROL OF THE PRESSES

Panic.

Device. Business Model.

The handover.

CASE: iPad

“The more true to life your application looks and behaves, the easier it is for people to understand how it works and the more they enjoy using it”

“Increase the perceived value of your application”

“Replicate the look of high- quality or precious materials”

“Take the time to make sure the material looks realistic and valuable”

“For example, on iPhone, Contacts is a streamlined list, but on iPad, Contacts is an address book with a beautifully tangible look and feel.”

Infographic by LukeW Ideation + Design http://www.lukew.com/ff/entry.asp?996

The page curl.

Form fits function. Right?

The abstract.

Didn’t we try this?

Reinvent?

[VIDEO] Mag+ video was shown: http://vimeo.com/8217311

“One of the things our grandchildren will find quaintest about us is that we distinguish the digital from the real.” William Gibson

DEBATE

russellquinn.com @russellquinn

by Russell Quinn on Feb 26, 2010

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