iPhone - How To Brand - Web Tuesday

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How To Brand Without Ruining The iPhone Experience

Slides from Russell Quinn's presentation at Webtuesday in Zürich

www.webtuesday.ch
www.spoiledmilk.ch
www.russellquinn.com

Published in: Business, Technology
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  • iPhone - How To Brand - Web Tuesday

    1. How to brand without ruining the iPhone experience Russell Quinn Technical Director
    2. Spoiled Milk creating engaging online experiences COPENHAGEN ZURICH
    3. The iPhone Experience
    4. Planning your application
    5. Planning your application • Make it belong
    6. Planning your application • Make it belong • Ensure consistency
    7. Planning your application • Make it belong • Ensure consistency • Use built in controls
    8. Planning your application • Make it belong • Ensure consistency • Use built in controls • Don’t confuse
    9. e.g. Disclosure buttons
    10. e.g. Disclosure buttons
    11. e.g. Disclosure buttons
    12. Three styles • Hierarchical productivity applications
    13. Three styles • Hierarchical productivity applications
    14. Three styles • Utility applications
    15. Three styles • Immersive applications
    16. Key is not to break the experience
    17. Key is not to break the experience If things do not work the way a user expects, they will be confused and unproductive
    18. Bad
    19. Bad • Mixing application styles
    20. Bad • Mixing application styles • Ignoring convention
    21. Bad • Mixing application styles • Ignoring convention • Reinventing paradigms
    22. Bad
    23. Bad
    24. Good
    25. Good • Comply!
    26. Good • Comply! • (immersive apps are excluded a little)
    27. Good • Comply! • (immersive apps are excluded a little) • Incorporate branding elements cautiously
    28. Good • Comply! • (immersive apps are excluded a little) • Incorporate branding elements cautiously • This doesn’t mean you can't still add personality and create an experience
    29. Good
    30. Good
    31. Good
    32. Good
    33. Good
    34. Good
    35. Good
    36. Good
    37. Concepts
    38. Concepts
    39. How?
    40. How? • Customise
    41. How? • Customise • Subclass
    42. Customise e.g. UITableViewCell
    43. Customise e.g. UITableViewCell
    44. Customise e.g. UITableViewCell
    45. Customise e.g. UITableViewCell
    46. Customise e.g. UITableViewCell
    47. Customise e.g. UITableViewCell
    48. Customise e.g. UITableViewCell • accessoryType • font • backgroundView • selectedBackgroundView • textColor • selectedTextColor • selectionStyle
    49. Subclassing e.g. UITableViewCell
    50. Subclassing e.g. UITableViewCell
    51. Subclassing e.g. UITableViewCell
    52. Subclassing e.g. UITableViewCell
    53. Subclassing e.g. UITableViewCell
    54. Subclassing e.g. UITableViewCell
    55. Case: CITYGUIDE
    56. Case: CITYGUIDE

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