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Building a list is one of the most important things you can do as a brand or a business. Developing relationships and staying connected is key to your success and including your social activity in the process is now becoming mandatory. How you manage your social stream and DJ your digital world will determine who sees your efforts.
This slideshare provides a brief history of the evolution of advertising evolving into internet and the impact of using a social stream to build relationships.
Clipping is a handy way to collect important slides you want to go back to later.