FSM/LCNM [email_address] www.fusionspark.com Twitter: @fusionspark Facebook.com/fusionspark www.linkedin.com/in/russellspa...
One World Journeys demo
One World Journeys demo
Florida Yards
Gift of a Lifetime
Dive Rite
Whidbey Camano
Trojan Horse Content Strategy for Social Media Success Marketing Power of Social Media
Definition: Social Media <ul><li>Activities that integrate: </li></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>So...
Definition: Social Networking <ul><li>Applications that allow people to: </li></ul><ul><ul><li>Express their individuality...
Internet Usage 15+ hours / week 217 MM by 2012 (71%) 55% (90% by 2012) 35% year over year
By the Numbers: Facebook 400  million active users 50%  log on every day 60   million updates, daily 3  billion photos, mo...
By the Numbers: Twitter 75 Million
By the Numbers: LinkedIn 60 Million
By the Numbers: YouTube 4th Largest Site on the Internet Largest video site on the web Largest “TV Station” on the planet ...
Social Media Sites
Listening, Sharing
Conversation Prism
Transition: They’re there … They’re “there” in droves. So, how do we reach them? Effectively, without wasting time and mon...
By the Numbers: Search Social media “ Social Media”
By the Numbers: Search Results Results 1 - 10 of about  32,400,000  for &quot;social media&quot;. (0.44 seconds)
Overwhelmed? Don’t Know Where to Begin? You’re Not Alone.
Don’t Panic
Bright Shiny Object SOCIAL MEDIA Before you “do” Social Media, You need to create a Content Strategy
Content Strategy Why?
Stadium
Gold It’s an investment with lasting value It’s an asset that builds value over time It’s currency – it’s traded, it’s sha...
Quality content Quality content is evergreen . Quality content can be repurposed.
Multiplatform Web Mobile Tablet
Measurable Content is Measurable
Searchable People are searching for you. Content is how they  find you.
Love What’s an essential ingredient of Content Strategy?
Authority
Doctor
Garlic
Trust Agents Trust Agents : <ul><li>Avoid high pressure sales tactics </li></ul><ul><li>Are Non-high pressure marketers </...
Definitive Resource Become the  trusted Definitive Resource about your product, service or cause.
Think like a publisher Think & act like a publisher.
People Don’t Care About You People don’t care about you.
People Don’t Care About You They care about their own problems, headaches, goals, concerns and Interests.
People Don’t Care About You Address their issues with content that is …
Relevant, Compelling Relevant Compelling Educational Entertaining
1  7  30  4  2  1
Daily Weekly Monthly Quarterly Semi-Annually Annual
Creating a Content Strategy •  Define Your Desired Outcomes •  Define Your Target Audiences •  Define Your Target Audience...
Creating a Content Strategy •  Plan holistically, multiplatform •  Identify the “right” keywords •  It’s not print, it’s m...
Vaynerchuk
Vaynerchuk <ul><li>Did 5 videos / week for 17 months </li></ul><ul><li>Used Social Nets to Engage </li></ul><ul><li>Built ...
Vaynerchuk
JFK “ Ask not what your social media tactics can do for you - ask what you can do for your social media tactics.”
Content Strategy Create your content strategy & content Identify the right  Social Media, Social Networks for you Share yo...
Content Strategy for Social Media Success Workshop:  April 29, 2010 Moderator: Joe Pulizzi, author Get Content, Get Custom...
FSM/LCNM [email_address] www.fusionspark.com Twitter: @fusionspark Facebook.com/fusionspark www.linkedin.com/in/russellspa...
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Content Strategy for Social Media Success

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Content Strategy for Social Media Success is a deck of slides that supports a presentation connecting the dots between content strategy and social media.

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  • Average person goes to look at 1 video; watches 7, or something like that.
  • Content provides the basis for engagement.
  • Get on a publishing schedule
  • Transcript of "Content Strategy for Social Media Success"

    1. 1. FSM/LCNM [email_address] www.fusionspark.com Twitter: @fusionspark Facebook.com/fusionspark www.linkedin.com/in/russellsparkman 360-221-4001
    2. 2. One World Journeys demo
    3. 3. One World Journeys demo
    4. 4. Florida Yards
    5. 5. Gift of a Lifetime
    6. 6. Dive Rite
    7. 7. Whidbey Camano
    8. 8. Trojan Horse Content Strategy for Social Media Success Marketing Power of Social Media
    9. 9. Definition: Social Media <ul><li>Activities that integrate: </li></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>Social Interaction </li></ul></ul><ul><ul><li>Construction of Words, Pictures & Video </li></ul></ul><ul><ul><li>Everyone as a publisher </li></ul></ul>What is Social Media?
    10. 10. Definition: Social Networking <ul><li>Applications that allow people to: </li></ul><ul><ul><li>Express their individuality </li></ul></ul><ul><ul><li>Meet people with similar interests </li></ul></ul>What is Social Networking?
    11. 11. Internet Usage 15+ hours / week 217 MM by 2012 (71%) 55% (90% by 2012) 35% year over year
    12. 12. By the Numbers: Facebook 400 million active users 50% log on every day 60 million updates, daily 3 billion photos, monthly 5 billion pieces, weekly
    13. 13. By the Numbers: Twitter 75 Million
    14. 14. By the Numbers: LinkedIn 60 Million
    15. 15. By the Numbers: YouTube 4th Largest Site on the Internet Largest video site on the web Largest “TV Station” on the planet 300MM Visitors a Month (worldwide) 5 Billion Video Streams Every month (40%) 15 Hours of video uploaded every minute
    16. 16. Social Media Sites
    17. 17. Listening, Sharing
    18. 18. Conversation Prism
    19. 19. Transition: They’re there … They’re “there” in droves. So, how do we reach them? Effectively, without wasting time and money?
    20. 20. By the Numbers: Search Social media “ Social Media”
    21. 21. By the Numbers: Search Results Results 1 - 10 of about 32,400,000 for &quot;social media&quot;. (0.44 seconds)
    22. 22. Overwhelmed? Don’t Know Where to Begin? You’re Not Alone.
    23. 23. Don’t Panic
    24. 24. Bright Shiny Object SOCIAL MEDIA Before you “do” Social Media, You need to create a Content Strategy
    25. 25. Content Strategy Why?
    26. 26. Stadium
    27. 27. Gold It’s an investment with lasting value It’s an asset that builds value over time It’s currency – it’s traded, it’s shared It’s malleable – it can be shaped, molded into new forms It’s marketing “bling” – it adds luster your image The more you have, the more influence you gain How is Content like Gold?
    28. 28. Quality content Quality content is evergreen . Quality content can be repurposed.
    29. 29. Multiplatform Web Mobile Tablet
    30. 30. Measurable Content is Measurable
    31. 31. Searchable People are searching for you. Content is how they find you.
    32. 32. Love What’s an essential ingredient of Content Strategy?
    33. 33. Authority
    34. 34. Doctor
    35. 35. Garlic
    36. 36. Trust Agents Trust Agents : <ul><li>Avoid high pressure sales tactics </li></ul><ul><li>Are Non-high pressure marketers </li></ul><ul><li>Value authenticity </li></ul><ul><li>They humanize their businesses </li></ul><ul><li>They’re interested in people </li></ul>These traits, when combined with New Media communications tools, lead to more business opportunities.
    37. 37. Definitive Resource Become the trusted Definitive Resource about your product, service or cause.
    38. 38. Think like a publisher Think & act like a publisher.
    39. 39. People Don’t Care About You People don’t care about you.
    40. 40. People Don’t Care About You They care about their own problems, headaches, goals, concerns and Interests.
    41. 41. People Don’t Care About You Address their issues with content that is …
    42. 42. Relevant, Compelling Relevant Compelling Educational Entertaining
    43. 43. 1 7 30 4 2 1
    44. 44. Daily Weekly Monthly Quarterly Semi-Annually Annual
    45. 45. Creating a Content Strategy • Define Your Desired Outcomes • Define Your Target Audiences • Define Your Target Audience Needs • Map Content to Desired Outcomes • Define your authentic voice Creating a Content Strategy
    46. 46. Creating a Content Strategy • Plan holistically, multiplatform • Identify the “right” keywords • It’s not print, it’s multimedia Creating a Content Strategy • Become the Definitive Resource • Plan for measurement, analysis • Be relevant, compelling, educational
    47. 47. Vaynerchuk
    48. 48. Vaynerchuk <ul><li>Did 5 videos / week for 17 months </li></ul><ul><li>Used Social Nets to Engage </li></ul><ul><li>Built a Personal Brand </li></ul><ul><li>From $5 M to $60 M: 5 years </li></ul><ul><li>A “Social Media” rock star </li></ul>Gary couldn’t have done it without a content strategy, first.
    49. 49. Vaynerchuk
    50. 50. JFK “ Ask not what your social media tactics can do for you - ask what you can do for your social media tactics.”
    51. 51. Content Strategy Create your content strategy & content Identify the right Social Media, Social Networks for you Share your content on those sites Engage with your community Keep the conversation going Invite comments & listen Experiment, analyze & adjust Be passionate and have fun! Content Strategy for Social Media Success
    52. 52. Content Strategy for Social Media Success Workshop: April 29, 2010 Moderator: Joe Pulizzi, author Get Content, Get Customers Limited to 12 Participants Add’l 5% discount off Early Bird Tuition
    53. 53. FSM/LCNM [email_address] www.fusionspark.com Twitter: @fusionspark Facebook.com/fusionspark www.linkedin.com/in/russellsparkman 360-221-4001

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