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Content Strategy for Social Media Success

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Content Strategy for Social Media Success is a deck of slides that supports a presentation connecting the dots between content strategy and social media.

Content Strategy for Social Media Success is a deck of slides that supports a presentation connecting the dots between content strategy and social media.

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  • Average person goes to look at 1 video; watches 7, or something like that.
  • Content provides the basis for engagement.
  • Get on a publishing schedule
  • Transcript

    • 1. FSM/LCNM [email_address] www.fusionspark.com Twitter: @fusionspark Facebook.com/fusionspark www.linkedin.com/in/russellsparkman 360-221-4001
    • 2. One World Journeys demo
    • 3. One World Journeys demo
    • 4. Florida Yards
    • 5. Gift of a Lifetime
    • 6. Dive Rite
    • 7. Whidbey Camano
    • 8. Trojan Horse Content Strategy for Social Media Success Marketing Power of Social Media
    • 9. Definition: Social Media
      • Activities that integrate:
        • Technology
        • Social Interaction
        • Construction of Words, Pictures & Video
        • Everyone as a publisher
      What is Social Media?
    • 10. Definition: Social Networking
      • Applications that allow people to:
        • Express their individuality
        • Meet people with similar interests
      What is Social Networking?
    • 11. Internet Usage 15+ hours / week 217 MM by 2012 (71%) 55% (90% by 2012) 35% year over year
    • 12. By the Numbers: Facebook 400 million active users 50% log on every day 60 million updates, daily 3 billion photos, monthly 5 billion pieces, weekly
    • 13. By the Numbers: Twitter 75 Million
    • 14. By the Numbers: LinkedIn 60 Million
    • 15. By the Numbers: YouTube 4th Largest Site on the Internet Largest video site on the web Largest “TV Station” on the planet 300MM Visitors a Month (worldwide) 5 Billion Video Streams Every month (40%) 15 Hours of video uploaded every minute
    • 16. Social Media Sites
    • 17. Listening, Sharing
    • 18. Conversation Prism
    • 19. Transition: They’re there … They’re “there” in droves. So, how do we reach them? Effectively, without wasting time and money?
    • 20. By the Numbers: Search Social media “ Social Media”
    • 21. By the Numbers: Search Results Results 1 - 10 of about 32,400,000 for "social media". (0.44 seconds)
    • 22. Overwhelmed? Don’t Know Where to Begin? You’re Not Alone.
    • 23. Don’t Panic
    • 24. Bright Shiny Object SOCIAL MEDIA Before you “do” Social Media, You need to create a Content Strategy
    • 25. Content Strategy Why?
    • 26. Stadium
    • 27. Gold It’s an investment with lasting value It’s an asset that builds value over time It’s currency – it’s traded, it’s shared It’s malleable – it can be shaped, molded into new forms It’s marketing “bling” – it adds luster your image The more you have, the more influence you gain How is Content like Gold?
    • 28. Quality content Quality content is evergreen . Quality content can be repurposed.
    • 29. Multiplatform Web Mobile Tablet
    • 30. Measurable Content is Measurable
    • 31. Searchable People are searching for you. Content is how they find you.
    • 32. Love What’s an essential ingredient of Content Strategy?
    • 33. Authority
    • 34. Doctor
    • 35. Garlic
    • 36. Trust Agents Trust Agents :
      • Avoid high pressure sales tactics
      • Are Non-high pressure marketers
      • Value authenticity
      • They humanize their businesses
      • They’re interested in people
      These traits, when combined with New Media communications tools, lead to more business opportunities.
    • 37. Definitive Resource Become the trusted Definitive Resource about your product, service or cause.
    • 38. Think like a publisher Think & act like a publisher.
    • 39. People Don’t Care About You People don’t care about you.
    • 40. People Don’t Care About You They care about their own problems, headaches, goals, concerns and Interests.
    • 41. People Don’t Care About You Address their issues with content that is …
    • 42. Relevant, Compelling Relevant Compelling Educational Entertaining
    • 43. 1 7 30 4 2 1
    • 44. Daily Weekly Monthly Quarterly Semi-Annually Annual
    • 45. Creating a Content Strategy • Define Your Desired Outcomes • Define Your Target Audiences • Define Your Target Audience Needs • Map Content to Desired Outcomes • Define your authentic voice Creating a Content Strategy
    • 46. Creating a Content Strategy • Plan holistically, multiplatform • Identify the “right” keywords • It’s not print, it’s multimedia Creating a Content Strategy • Become the Definitive Resource • Plan for measurement, analysis • Be relevant, compelling, educational
    • 47. Vaynerchuk
    • 48. Vaynerchuk
      • Did 5 videos / week for 17 months
      • Used Social Nets to Engage
      • Built a Personal Brand
      • From $5 M to $60 M: 5 years
      • A “Social Media” rock star
      Gary couldn’t have done it without a content strategy, first.
    • 49. Vaynerchuk
    • 50. JFK “ Ask not what your social media tactics can do for you - ask what you can do for your social media tactics.”
    • 51. Content Strategy Create your content strategy & content Identify the right Social Media, Social Networks for you Share your content on those sites Engage with your community Keep the conversation going Invite comments & listen Experiment, analyze & adjust Be passionate and have fun! Content Strategy for Social Media Success
    • 52. Content Strategy for Social Media Success Workshop: April 29, 2010 Moderator: Joe Pulizzi, author Get Content, Get Customers Limited to 12 Participants Add’l 5% discount off Early Bird Tuition
    • 53. FSM/LCNM [email_address] www.fusionspark.com Twitter: @fusionspark Facebook.com/fusionspark www.linkedin.com/in/russellsparkman 360-221-4001